Publishers can share inventory with over 450 advertisers, the companies state.

Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compa...

The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new...

Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With pu...

From generative AI to geopolitical issues, Meta is committed to brand safety and suitability in a year of major world events and new technologies.

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...

AI developers are facing a growing number of legal challenges and enforcement complaints over alleged violations of consumer privacy rights. Whether they’ll change their practices, however, remains...

The tech giant has been selling its AI chatbot as an automated assistant that can help businesses develop software and field employee questions. Amazon announced this morning that Q, its generative...

RedBird IMI said it had withdrawn its attempt to acquire the storied newspaper after a revolt from Conservative Party leaders.

Founded by former Anomaly execs, X&O has worked for Alibaba, Minute Maid and Shutterstock.

Founded by former Anomaly execs, X&O has worked for Alibaba, Minute Maid and Shutterstock.

Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to ...

The Drum’s Gordon Young, a magazine man himself, reflects on the closure of Reader’s Digest in the UK. The recent announcement that Reader’s Digest UK will cease its print operations after 86 years...

Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. An...

In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' ...

Movers+Shakers’s Evan Horowitz believes that social-first marketers worth their salt will be able to adapt to the TikTok situation with short notice. Agility, after all, is supposed to be one of th...

The suit, which accuses the tech companies of copyright infringement, adds to the fight over the online data used to power artificial intelligence.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (April 30th, 2024) announced the launch of its AI Academy. The Academy ai...

McDonald’s warned of revenue weakness “as long as the war continues” and hinted at a nationwide value menu.

Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 30th, 2024) announced the promotion of Joel Meyer to senior vice president of engineering. In th...

In recognition of her comprehensive expertise in product development, Anastasia-Nikita Bansal, CEO at TeqBlaze, has been honoured with the 2024 Top Women in Media & Ad Tech Awards (Tech Trailbl...

When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me d...

The appointment follows a competitive pitch.

Intuit QuickBooks explains how a florist uses QuickBooks software to “auto-track business income and expenses.”  

T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The ...

During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media reach, as well as CTV and mobile ad inventory.

The campaign and brand refresh was created in-house.

A hard-hitting and emotionally charged documentary-style ad has been released to press home the importance of Europeans voting in the forthcoming European Elections in June. ‘A message to my grandc...