Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. The post...

What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointe...

Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared and each individual’s personal preferences, said Chris Mufarrige, director o...

The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to dedupl...

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired. The post Court Is Back In Session;...

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning. The post What Ad Lawyers Are Saying About AI appeared first on AdExchanger.

Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look l...

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  Click here to see what inspired this week’s comic! The post Comic: The Crawling AI appeared first o...

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table. The post Always Be Closing; ‘Sadsung’ Fridge...

A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publis...

In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is grow...

For this week’s edition of the AdExchanger Commerce Media Newsletter, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in a...

Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t alright. The post Ready To Stick With Google; Banking On High Earners appear...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup. The post ...

Kids are being shaped by the technology around them. It’s happening almost imperceptibly and at all times. Just try and find a teen in the US who doesn’t use the internet “almost constantly,” accor...

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Bra...

Cambridge To Nowhere This week, Meta paid out a $725 million class action settlement related to the Cambridge Analytica data privacy scandal, The Verge reports. One Verge reporter received a $38.36...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partne...

Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the Universi...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The re...

Publishers can share inventory with over 450 advertisers, the companies state.

Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compa...

The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new...

Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With pu...

From generative AI to geopolitical issues, Meta is committed to brand safety and suitability in a year of major world events and new technologies.

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...

AI developers are facing a growing number of legal challenges and enforcement complaints over alleged violations of consumer privacy rights. Whether they’ll change their practices, however, remains...

The tech giant has been selling its AI chatbot as an automated assistant that can help businesses develop software and field employee questions. Amazon announced this morning that Q, its generative...

RedBird IMI said it had withdrawn its attempt to acquire the storied newspaper after a revolt from Conservative Party leaders.