About

Hello and welcome! We’re Tim & Mary Vidra, the faces behind 17Apart. We’re so glad you stopped by today and hope you’ll visit often.

Living and working in Richmond, Virginia, we’re both do-it-yourselfers by nature and continually in search of simple solutions for living more sustainably — here on the blog we love sharing what we’ve been up to lately along with tips & tricks for DIY home decor, urban gardening and cooking.

While the blog name is a nod to our age difference, this is a space where we hope to share the things we’re passionate about, give a peek into our own version of what sustainable living means to us, and offer up a few surprises from time to time. Age is just a number, right? While we may be a generation apart, it turns out we’ve found it’s those differences we once worried might break us apart that are actually the glue keeping us together and laughing at ourselves — or maybe it’s just our shared Hungarian heritage (turns out we’re both southerners with Hungarian lineage). Whatever the case may be, we’ve kept smiling together for 13 years, married for 3 of them.

In a typical day you’ll find Mary behind the computer screen, working in Merchandising for Etsy Inc., while you’ll find me photographing a current food project, working on developing a new recipe for my food blog, Tim Vidra Eats, or venturing out to explore a local estate sale.

When not behind the computer screen or spending time with our blended family, you’ll find us working to restore and decorate the historic Richmond city home where we live, cultivating the small urban space we call a garden, checking out a local auction or flea market, indulging in a new eat spot or planning for our next travel adventure. Of course our beloved 6 year old Weimaraner, Basil, (also known as velcro-dog around here), is usually around to partake in the fun.

As you may have already gathered, we share a penchant for repurposing, exploring, heritage & the thrill of the hunt — and have channeled that energy into not only finding unique pieces to decorate our home with, but opening an Etsy vintage shop where we share and offer many more finds from the southern estates, auctions and flea markets we frequent. Mary’s background in jewelry lends itself to the smallest of treasures and heirlooms we come across, which often find themselves rescued and reworked into wearables, available in her Etsy jewelry shop.

In addition to the projects and recipes we share here on the blog, we’ve been thrilled to have our work regularly featured by the likes of Country Living, Apartment Therapy, Buzzfeed and Reddit — and have enjoyed the opportunity to guest contribute for publications like eHow, Tasting Room, Relay Foods & Etsy.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Thank you for your support and interest in taking your relationship with 17 Apart to the next level. 17 Apart is an ever-growing lifestyle blog with a focus on sustainable living, DIY projects, recipes and urban gardening — with a combined readership and social following of over 40,000 people. Last month 17 Apart had over 165,631 page views, 115,479 visits, and 83,829 unique visitors from people all over the world. Let's break it down a little further (current through April 2014): 1,900 Feed readers 8,322 Facebook fans 1003 Twitter followers 28,469 Pinterest followers (combined between Mary -Tim's & 17 Apart accounts) 421 Mailing list subscribers 571 Bloglovin subscribers **Ranked #232 in DIY and Crafts 222 Google+ followers 152 Tumblr followers As a growing brand ourselves, we're happy to be able to offer affordable sponsorship rates and look forward to helping your brand grow with us, together. Find information and rates for banner advertising, giveaways and partnerships below. Please Note: we are the sole contributors to the blog at this time and do not accept guest post inquiries.
Site Traffic
  • 1913277 Global Rank
  • 442527
    United States
  • 129 K Estimated Visits
Traffic Sources
  • Search
    34.81%
  • Direct
    31.50%
  • Social
    27.87%
  • Referrals
    5.83%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 730,621
24,997
United States Rank 51,227
12,623
United States Page Views 96.9%
2.0%
Top Countries
Top Search Keywords
  • Bureau
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
17 Apart
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
triplelift.com
direct
5895-eb
6c33edb13117fd86
tremorhub.com
reseller
mb9eo-oqsbf
1a4e959a1b50034a
telaria.com
reseller
mb9eo-oqsbf
1a4e959a1b50034a
pubmatic.com
direct
158458
5d62403b186f2ace
openx.com
direct
540814319
6a698e2ec38604c6
themediagrid.com
direct
cu6y9o
35d5010d7789b49d
yahoo.com
direct
72409f4d-9858-41ac-bf45-be255b82de89
e1a5b5b6e3255540
indexexchange.com
direct
189263
50b1c356f2c5c8fc
lkqd.net
reseller
244
59c49fa9598a0117
openx.com
reseller
540258065
6a698e2ec38604c6
rubiconproject.com
reseller
20130
0bfd66d529a55807
17 Apart advertising reaches 129k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on 17 Apart will allow you to reach consumers in industries or verticals such as Entertainment, Non-Profit, Financial Services, Health & Beauty, Consumer Packaged Goods, Clothing & Fashion, Retail, Technology, Healthcare, Sports, Travel & Leisure, Automotive, Food & Beverage.

They are headquartered at Richmond, VA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, 17 Apart inventory partners include: triplelift.com, tremorhub.com, telaria.com, pubmatic.com, openx.com, themediagrid.com, yahoo.com, indexexchange.com, lkqd.net, rubiconproject.com, freewheel.tv, yieldmo.com, oathprebid.com, video.unrulymedia.com, teads.tv, media.net, 33across.com, appnexus.com, undertone.com, aps.amazon.com, improvedigital.com, advertising.com, spotx.tv, spotxchange.com, sekindo.com, districtm.io, gumgum.com, lijit.com, sovrn.com, google.com, cafemedia.com, kargo.com, chocolateplatform.com, vdopia.com, rhythmone.com, sharethrough.com, sonobi.com, adtech.com.

17 Apart works with Advertising technology companies such as AppNexus, Evidon, SiteScout, The Trade Desk, Chango, Simpli.fi, Criteo, Rocket Fuel, Brandscreen, Google Publisher Tag, DoubleClick.Net, Passionfruit Ads, Amazon Associates, Google Adsense, X Plus One, Turn, Facebook Exchange FBX, ContextWeb, Adify, Openads/OpenX, Pubmatic, Rubicon Project, SpotXchange, Index Exchange, Videology, Adap.TV, Connexity, ADTECH, DoubleVerify, Mediaplex, Korrelate, Atlas, PointRoll, Proclivity, BlueKai, IponWeb BidSwitch, Digilant, eXelate, Twitter Ads, BlogHer Advertising Network, Specific Media, Neustar AdAdvisor, Yahoo Small Business, Switch Ads, YieldBot, AudienceScience, AdPredictive, Aggregate Knowledge, AdGear, Burst Media, Datonics, Dstillery, Upfront Digital Media, Accuen, Improve Digital, Advertising.com, Peer39, Open AdStream, Eq Ads, Integral Ad Science, Zenovia, Drawbridge, Experian, Media Innovation Group, 161Media, Perfect Audience, AcuityAds, DemDex, MLN Advertising, Tribal Fusion, NetSeer, Yield Manager, Exponential, Tapad, Bizo, Adconion, AOL-Time Warner Online Advertising, Dedicated Media, Adform, Quigo, AdSonar, Zedo, RealVu, comScore adXpose, Spongecell, Google Ad Partner Services, Collective Media, BrightRoll, AppNexus Segment Pixel, Zodiak Active, VINDICO, Adition, Flashtalking, Sovrn, Technorati Media, LiveRail, Brilig, eyeReturn, BridgeTrack, Engage BDR, Conversant, Commission Junction, Ohana, Affiliate Window, Jumptap, Flite, Semasio, MyBuys MyAds, Magnetic, IntentIQ, BlueKai DMP, DoubleClick Bid Manager, Resonate Insights, Crosswise, Geniee, StickyAds TV, adingo, Smartclip, GumGum, RhythmOne, Forensiq, AdMeta, Appier, Kauli, Sonobi, Teads, AdRoll, OpenDSP, Polymorph, Yashi, QVC, SpringServe, Pottery Barn, Monarch Ads, Sojern, Polar, Eyeota, adtelligent, Clickagy, Link Share, RUN Ads, Taboola, TripleLift, Adhigh, AdYapper, DynAdmic, Eye View Digital, Coull, Google Adsense Asynchronous, Adobe Audience Manager Sync, Yahoo Ad Sync, CogoCast, GetIntent, Media.net, Google Matched Content, SpotX, VideoAmp, Yieldlab, Narrative, AdMatic, Admedo, Sharethrough, Avocet, Bidtellect, StackAdapt, BidTheatre, Visible Measures, Walmart, Ads.txt, Google Direct, Beeswax, RadiumOne, Undertone, YuMe, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, Tru Optik, SkimLinks, Parrable, Adbrain, HookLogic, Nudge, adlucent, Nativo, Swoop, BDEX, Amazon Ad System, iSpot.tv, AdKernel, rewardStyle, JustPremium, ClickCertain, Choozle, AdThrive, Prebid, Google AdSense Integrator, LifeStreet Media, Admixer, MicroAd, AdMatrix, Ad Tech Japan AOL, AdStanding, AdTheorent, DistrictM, Mobile Ad Trading, EMX, adloox, Widespace, Infectious Media, Blis, Adelphic, BidSwitch, Loopme, ZypMedia, PLAYGROUND XYZ, bRealtime, Header Tag by Index Exchange, Outbrain, Freebit Admind, So-net Media, Cinarra, AdTech Studio, MaxPoint Interactive, Yieldmo, Research Now, Google Reseller, AOL Direct, Sovrn Direct, Lijit Direct, IndexExchange Direct, OpenX Direct, Sonobi Direct, AppNexus Direct, GumGum Direct, DistrictM Direct, AppNexus Reseller, ORC International Direct, Primis Direct, SpotXChange Reseller, AOL Reseller, Improve Digital Reseller, PubMatic Reseller, FreeWheel Direct, IndexExchange Reseller, Triple Lift Direct, Amazon Direct, RubiconProject Direct, Media.net Direct, DistrictM Reseller, PubMatic Direct, Undertone Direct, OpenX Reseller, Beachfront Direct, 33 Across Direct, RhythmOne Direct, Teads Direct, RubiconProject Reseller, 33 Across Reseller, Yieldmo Direct, FreeWheel Reseller, LKQD Reseller, Chocolate Direct, Yahoo Direct, The MediaGrid Direct, Telaria Reseller, Tremor Video Reseller, Telaria Direct, Tremor Video Direct, Consumable Direct, SpotXChange Direct, Kargo Direct, OnAudience, Sekindo Direct, ShareThrough Direct, RhythmOne Reseller, AWIN, Converstand Media Direct, DeepIntent Direct, SmartAdServer Direct, Amazon Transparent Ad Marketplace, comScore Activation, Criteo Direct, Nativo Direct, TrustX Direct, Yahoo Reseller, GumGum Reseller, Smaato Reseller, The MediaGrid Reseller.