About
WWLP, One of the First, High Powered, UHF Stations in the United States.
WWLP-22News, an NBC affiliate, began broadcasting on March 17, 1953, and has been continuously on the air since signing on. It was one of the original high powered UHF stations licensed by the FCC in the country and the first UHF television station in Massachusetts. WWLP-22News provides local news, network, syndicated, and local programming to western Massachusetts. The station also provides superior digital breaking news and weather coverage through its website WWLP.com and on all mobile devices. WWLP 22.2 is the home of The CW Springfield. In addition to The CW network programming, 22News airs each evening at 10 p.m.
WWLP is western Massachusetts’ leading local multimedia company and advertisers preferred choice for unique, relevant content on all platforms. The station’s award winning website and mobile apps provide clients with innovative opportunities to help grow their businesses. Throughout the years, the station has been honored with a Regional Edward R. Murrow Award, and countless Mass Broadcasters Association Sound Bites, Regional Emmy, Associated Press & ProMax Local awards. WWLP also champions some of the highest profile community events in the Valley, including The American Cancer Society’s Relays For Life, The Red Cross Hero’s Breakfast and our twenty-plus-year-association with Toys For Tots!
About Nexstar Media Group
Nexstar Media Group, Inc. is one of the nation’s largest multimedia companies that operates or services 171 television stations in 100 markets along with the industry’s leading digital media business. We offer consumers and advertisers premium quality entertainment and information, content and distribution on every screen. Our robust portfolio of broadcast, digital and mobile products informs and engages 38.9% of U.S. TV households and Internet audience.
Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
Nexstar Media Group, Inc.trades on the NYSE under the symbol “NXST”. For more information, visit www.nexstar.tv.
- Company Name:22News - WWLP.com
(View Trends)
-
Headquarters: (View Map)Chicopee, MA, United States
-
Office Locations:Massachusetts
-
1 - 10 employees
Capabilities
-
Linear TV, Desktop Display, Social, Desktop Video, Mobile Display, Email
-
CPM
-
Web Publisher
- Headline:Western Massachusetts Breaking News, Weather and Investigative Reports
- Self / Managed Service:Managed Service
- IndustriesEntertainment, Government & Politics, Health & Beauty, Healthcare, Travel & Leisure
- Key DifferentiatorPower and Reach of 22News and WWLP.com 22News has been the #1 television source for news and information in western Massachusetts for over 60 years. And, WWLP.com broadcast web site in western Massachusetts, delivering over 12 million page views and 1.2 million unique visitors each month on our desktop, mobile web and app platforms. Reaching the right audience -On average adults spent over 168 minutes a day online, second only to television. -The heaviest users of the internet represent the most attractive cross-section of buying demography. -The second highest percentage of adults learned about new products from the internet… second to television. -Half of adults in all markets have been to broadcast property websites. -That’s why using the combined Power and Reach of 22News and WWLP.com to advertise your business works!
Site Traffic
- 35930 Global Rank
- 6660 United States
- 2.35 M Estimated Visits
Traffic Sources
-
Direct48.21%
-
Search41.22%
-
Social7.71%
-
Mail1.96%
-
Referrals0.90%
-
Display0.00%
Geography Breakdown
-
96.71%
-
0.67%
-
0.30%
-
0.21%
Powered by
![]()
Alexa Traffic Data
Global Rank
47,682
2,874
Links In Count
2,206
United States Rank
6,510
7,242
United States Page Views
98.8%
5.0%
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
- 50 K Downloads
- 10 SDKs
- 4.24 Avg. Rating
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.linmedia.newstouch.wwlp
- App Support: http://www.wwlp.com/
- Genre: news_and_magazines
- Bundle ID: com.linmedia.newstouch.wwlp
- App Size: 33.9 M
- Version: 3131
- Release Date: December 12th, 2012
- Update Date: May 25th, 2021
Description:
News has never been more local than in the palm of your hand. The WWLP-22News mobile app brings you all the top stories from our daily broadcasts, as well as stories developing in real time.
WWLP-22News has the latest breaking news, I-Team investigations and weather for Hampden, Hampshire, Franklin and Berkshire Counties, as well as reports from our exclusive bureau in the Massachusetts State House.
FEATURES:
• Watch video of your trusted reporters on the scene, and read revealing articles on what's going on in your community.
• Plan your day and week with detailed weather reports, live alerts of severe conditions, and an interactive radar map.
• Optional alerts on breaking news keep you in the know.
• On the go? Save stories for later to access at your convenience.
Glide
An image loading and caching library for Android focused on smooth scrolling. Glide is a fast and efficient open source media management and image loading framework for Android that wraps media decoding, memory and disk caching, and resource pooling into a simple and easy to use interface.
Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth.
OkHttp is an HTTP client that’s efficient by default:
HTTP/2 support allows all requests to the same host to share a socket.
Connection pooling reduces request latency (if HTTP/2 isn’t available).
Transparent GZIP shrinks download sizes.
Response caching avoids the network completely for repeat requests.
OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity.
Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services.
Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure:
The number of active users are using their applications.
From where in the world the application is being used.
Adoption and usage of specific features.
Crashes and exceptions.
In-app purchases and transactions.
And many other useful metrics...
The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Ad Intelligence
-
Native15.57%
-
Standard84.31%
-
Direct0.12%
Ads Seen Recently
8,238
Latest Advertisers
Advertiser Ranking
Longest Running Ad
22News - WWLP.com
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
22News - WWLP.com
Device
Mobile
Dimensions
300x250
Dates Active
Dec 22, 2020 to Feb 01, 2021
22News - WWLP.com
Device
Mobile
Dimensions
320x50
Dates Active
Nov 10, 2020 to Feb 23, 2021
22News - WWLP.com
Device
Mobile
Dimensions
320x50
Dates Active
Dec 22, 2020 to Jan 28, 2021
22News - WWLP.com
Device
Mobile
Dimensions
300x250
Dates Active
Jul 22, 2020 to Jun 05, 2021
22News - WWLP.com
Device
Mobile
Dimensions
320x50
Dates Active
Dec 14, 2020 to Feb 26, 2021
22News - WWLP.com
Device
Mobile
Dimensions
other
Dates Active
Nov 03, 2020 to Feb 05, 2021
22News - WWLP.com
Device
Mobile
Dimensions
none
Dates Active
Aug 12, 2020 to Jun 05, 2021
22News - WWLP.com
Device
Mobile
Dimensions
other
Dates Active
Oct 18, 2020 to Feb 04, 2021
22News - WWLP.com
Device
Mobile
Dimensions
other
Dates Active
Oct 16, 2020 to Jan 28, 2021
22News - WWLP.com
Device
Desktop
Dimensions
other
Dates Active
Sep 29, 2020 to Feb 04, 2021
Ad Exchange
Type
Publisher ID
Certification ID
spotx.tv
reseller
298573
7842df1d2fe2db34
spotxchange.com
reseller
298573
7842df1d2fe2db34
triplelift.com
reseller
9406-eb
6c33edb13117fd86
triplelift.com
reseller
9406
6c33edb13117fd86
openx.com
reseller
541002040
6a698e2ec38604c6
google.com
reseller
pub-2964924015572549
f08c47fec0942fa0
google.com
reseller
pub-2821959421670711
f08c47fec0942fa0
spotx.tv
reseller
297352
7842df1d2fe2db34
spotxchange.com
reseller
297352
7842df1d2fe2db34
liveintent.com
direct
19979
liveintent.com
direct
19976
22News - WWLP.com advertising reaches 2.35M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Australia. Pricing models they offer are CPM on channels such as Linear TV, Display, Social, Video, Mobile, Email Advertising on 22News - WWLP.com will allow you to reach consumers in industries or verticals such as Entertainment, Healthcare, Health & Beauty, Government & Politics, Travel & Leisure.
They are headquartered at Chicopee, MA, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, 22News - WWLP.com inventory partners include: spotx.tv, spotxchange.com, triplelift.com, openx.com, google.com, liveintent.com, rubiconproject.com, appnexus.com, tritondigital.com, targetspot.com, gumgum.com, advertising.com, undertone.com, pubmatic.com, indexexchange.com, contextweb.com, telaria.com, lkqd.net, tremorhub.com, yieldmo.com, adtech.com, lijit.com, sovrn.com, smaato.com, rtk.io, nativo.com, media.net, admanmedia.com, lkqd.com, districtm.io, aps.amazon.com, video.unrulymedia.com, rhythmone.com, revcontent.com.
22News - WWLP.com works with Advertising technology companies such as Conversant, Pubmatic, AdGear, DoubleVerify, Centro, The Trade Desk, Resonate Insights, AOL-Time Warner Online Advertising, Atlas, DemDex, Google Publisher Tag, Openads/OpenX, Rocket Fuel, Chango, Criteo, Adblade, ContextWeb, Dstillery, Experian, Google Adsense, Pulse 360, Neustar AdAdvisor, eXelate, Adify, BlueKai, Index Exchange, Turn, AppNexus, DoubleClick.Net, Digilant, Brandscreen, X Plus One, Bizo, LiveRail, Aggregate Knowledge, Yahoo Genome, Advertising.com, Mediaplex, Rubicon Project, Yield Manager, LucidMedia, RadiumOne, Undertone, MyBuys, PulsePoint, Datonics, SpotXchange, Videology, Simpli.fi, Adap.TV, Brilig, Media Innovation Group, IponWeb BidSwitch, Eq Ads, AdPredictive, 161Media, AcuityAds, Proclivity, Yahoo Small Business, Evidon, Upfront Digital Media, Flashtalking, RealVu, Improve Digital, Tapad, DoubleClick Bid Manager, Magnetic, Collective Media, Dedicated Media, Integral Ad Science, RhythmOne, Spongecell, Twitter Ads, Teads, Crosswise, Jumptap, BrightRoll, eyeReturn, Burst Media, VINDICO, bRealtime, MyBuys MyAds, StickyAds TV, GumGum, AlephD, Tribal Fusion, Ohana, AdBlade Embed, AdMeta, AdRoll, Metrigo, ADTECH, Zedo, Technorati Media, Eye View Digital, Kixer, Adobe Audience Manager Sync, Facebook Custom Audiences, Taboola, Yahoo Ad Sync, Header Tag by Index Exchange, Nativo, Sonobi, Criteo Publisher Marketplace, DynAdmic, Google Inteactive Media Ads, Vidible, Consumable, AudienceScience, SkimLinks, Sovrn, Korrelate, BlueKai DMP, Connexity, Clickagy, SpringServe, Drawbridge, Synacor Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Brightcom Reseller, Nativo Reseller, Synacor Direct, Smaato Direct, ShareThrough Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, Carambola Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, AdYouLike Reseller, AOL Reseller, Lijit Reseller, IndexExchange Reseller, IndexExchange Direct, Marketing Sciences B2C, Carambola, DistrictM, SiteScout, Media.net, Eyeota, Amazon Ad System, Amazon Associates, Narrative, Avocet, StackAdapt, Bidtellect, CogoCast, RUN Ads, Walmart, GetIntent, Adhigh, AdStanding, Beeswax, Appier, Sojern, Perfect Audience, YuMe, Switch Ads, Geniee, Admedo, 33 Across Direct, Criteo Reseller, RhythmOne Direct, RubiconProject Direct, Prebid, Link Share, Tru Optik, Parrable, Adbrain, iSpot.tv, Polymorph, BidTheatre, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, HookLogic, Nudge, adlucent, Swoop, BDEX, Engage BDR, VideoAmp, Adition, AdKernel, Visible Measures, Retargetly, Traverse, Snap Pixel, Choozle, ORC International Direct, Google AdSense Integrator, TripleLift, AdTheorent, AdDaptive Intelligence, EMX, Yieldmo Direct, ClickCertain, Fidelity Media, Sovrn Direct, Lijit Direct, Triple Lift Direct, Amazon Direct, Consumable Direct, saambaa Direct, Bidtellect Reseller, Zemanta Reseller, Revcontent Reseller, Somoaudience Reseller, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, DistrictM Direct, GumGum Direct, AppNexus Direct, Yieldmo, Mobile Ad Trading, Blis, Nativo Direct, RTK, RTK Direct, PubMatic Direct, SpotXChange Direct, Outbrain, Adelphic, MaxPoint Interactive, Smart Adserver, PLAYGROUND XYZ, AdTech Studio, So-net Media, Advangelists, Loopme, JustPremium, ZypMedia, Media.net Direct, SmartAdServer Direct, Revcontent Direct, my6sense Reseller, Undertone Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, BidSwitch, IAB Tech Lab, BlockAdBlock, RevContent, Ad Lightning, Freebit Admind, MicroAd, Cinarra, Kargo Direct, Comet Cox Media Direct, TargetSpot Direct, Triton Digital Direct, Taboola Direct, Taboola Reseller, AdMan Reseller, LiveIntent Direct, Yahoo Reseller, Telaria Reseller, AdMan Direct, Amazon Transparent Ad Marketplace, Kargo, 4INFO, Undertone Reseller, Triple Lift Reseller, ShareThrough Direct, Teads Direct, The MediaGrid Direct, Yahoo Direct, FLoC, AdBlock Acceptable Ads, App-Ads.txt, The MediaGrid Reseller, Beachfront Direct, Open AdStream, World Now, Ad Fusion, Collarity, comScore Activation, WideOrbit Direct, LoopMe Reseller, Criteo Direct, Smaato Reseller, Yieldmo Reseller, Triton Digital Reseller, SpringServe Direct, TargetSpot Reseller, Concert, OneTag Reseller, Media.net Reseller.
They are headquartered at Chicopee, MA, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, 22News - WWLP.com inventory partners include: spotx.tv, spotxchange.com, triplelift.com, openx.com, google.com, liveintent.com, rubiconproject.com, appnexus.com, tritondigital.com, targetspot.com, gumgum.com, advertising.com, undertone.com, pubmatic.com, indexexchange.com, contextweb.com, telaria.com, lkqd.net, tremorhub.com, yieldmo.com, adtech.com, lijit.com, sovrn.com, smaato.com, rtk.io, nativo.com, media.net, admanmedia.com, lkqd.com, districtm.io, aps.amazon.com, video.unrulymedia.com, rhythmone.com, revcontent.com.
22News - WWLP.com works with Advertising technology companies such as Conversant, Pubmatic, AdGear, DoubleVerify, Centro, The Trade Desk, Resonate Insights, AOL-Time Warner Online Advertising, Atlas, DemDex, Google Publisher Tag, Openads/OpenX, Rocket Fuel, Chango, Criteo, Adblade, ContextWeb, Dstillery, Experian, Google Adsense, Pulse 360, Neustar AdAdvisor, eXelate, Adify, BlueKai, Index Exchange, Turn, AppNexus, DoubleClick.Net, Digilant, Brandscreen, X Plus One, Bizo, LiveRail, Aggregate Knowledge, Yahoo Genome, Advertising.com, Mediaplex, Rubicon Project, Yield Manager, LucidMedia, RadiumOne, Undertone, MyBuys, PulsePoint, Datonics, SpotXchange, Videology, Simpli.fi, Adap.TV, Brilig, Media Innovation Group, IponWeb BidSwitch, Eq Ads, AdPredictive, 161Media, AcuityAds, Proclivity, Yahoo Small Business, Evidon, Upfront Digital Media, Flashtalking, RealVu, Improve Digital, Tapad, DoubleClick Bid Manager, Magnetic, Collective Media, Dedicated Media, Integral Ad Science, RhythmOne, Spongecell, Twitter Ads, Teads, Crosswise, Jumptap, BrightRoll, eyeReturn, Burst Media, VINDICO, bRealtime, MyBuys MyAds, StickyAds TV, GumGum, AlephD, Tribal Fusion, Ohana, AdBlade Embed, AdMeta, AdRoll, Metrigo, ADTECH, Zedo, Technorati Media, Eye View Digital, Kixer, Adobe Audience Manager Sync, Facebook Custom Audiences, Taboola, Yahoo Ad Sync, Header Tag by Index Exchange, Nativo, Sonobi, Criteo Publisher Marketplace, DynAdmic, Google Inteactive Media Ads, Vidible, Consumable, AudienceScience, SkimLinks, Sovrn, Korrelate, BlueKai DMP, Connexity, Clickagy, SpringServe, Drawbridge, Synacor Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Brightcom Reseller, Nativo Reseller, Synacor Direct, Smaato Direct, ShareThrough Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, Carambola Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, AdYouLike Reseller, AOL Reseller, Lijit Reseller, IndexExchange Reseller, IndexExchange Direct, Marketing Sciences B2C, Carambola, DistrictM, SiteScout, Media.net, Eyeota, Amazon Ad System, Amazon Associates, Narrative, Avocet, StackAdapt, Bidtellect, CogoCast, RUN Ads, Walmart, GetIntent, Adhigh, AdStanding, Beeswax, Appier, Sojern, Perfect Audience, YuMe, Switch Ads, Geniee, Admedo, 33 Across Direct, Criteo Reseller, RhythmOne Direct, RubiconProject Direct, Prebid, Link Share, Tru Optik, Parrable, Adbrain, iSpot.tv, Polymorph, BidTheatre, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, HookLogic, Nudge, adlucent, Swoop, BDEX, Engage BDR, VideoAmp, Adition, AdKernel, Visible Measures, Retargetly, Traverse, Snap Pixel, Choozle, ORC International Direct, Google AdSense Integrator, TripleLift, AdTheorent, AdDaptive Intelligence, EMX, Yieldmo Direct, ClickCertain, Fidelity Media, Sovrn Direct, Lijit Direct, Triple Lift Direct, Amazon Direct, Consumable Direct, saambaa Direct, Bidtellect Reseller, Zemanta Reseller, Revcontent Reseller, Somoaudience Reseller, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, DistrictM Direct, GumGum Direct, AppNexus Direct, Yieldmo, Mobile Ad Trading, Blis, Nativo Direct, RTK, RTK Direct, PubMatic Direct, SpotXChange Direct, Outbrain, Adelphic, MaxPoint Interactive, Smart Adserver, PLAYGROUND XYZ, AdTech Studio, So-net Media, Advangelists, Loopme, JustPremium, ZypMedia, Media.net Direct, SmartAdServer Direct, Revcontent Direct, my6sense Reseller, Undertone Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, BidSwitch, IAB Tech Lab, BlockAdBlock, RevContent, Ad Lightning, Freebit Admind, MicroAd, Cinarra, Kargo Direct, Comet Cox Media Direct, TargetSpot Direct, Triton Digital Direct, Taboola Direct, Taboola Reseller, AdMan Reseller, LiveIntent Direct, Yahoo Reseller, Telaria Reseller, AdMan Direct, Amazon Transparent Ad Marketplace, Kargo, 4INFO, Undertone Reseller, Triple Lift Reseller, ShareThrough Direct, Teads Direct, The MediaGrid Direct, Yahoo Direct, FLoC, AdBlock Acceptable Ads, App-Ads.txt, The MediaGrid Reseller, Beachfront Direct, Open AdStream, World Now, Ad Fusion, Collarity, comScore Activation, WideOrbit Direct, LoopMe Reseller, Criteo Direct, Smaato Reseller, Yieldmo Reseller, Triton Digital Reseller, SpringServe Direct, TargetSpot Reseller, Concert, OneTag Reseller, Media.net Reseller.
