About

99% Invisible is a tiny radio show about design, architecture & the 99% invisible activity that shapes our world. Each episode is a sound-rich deep dive into a single topic. With more than 3 million downloads per month, we routinely rank in the top 10 arts podcasts and top 20 podcasts overall in iTunes.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Key Differentiator
    Ever wonder how inflatable men came to be regular fixtures at used car lots? Curious about the origin of the fortune cookie? Want to know why Sigmund Freud opted for a couch over an armchair? 99% Invisible is about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world. With 80 million downloads, 99% Invisible is one of the most popular podcasts on iTunes. 99% Invisible is about all the thought that goes into the things we don’t think about. 99% Invisible started as a project of KALW public radio and the American Institute of Architects in San Francisco. Originally, host and creator Roman Mars produced 99% Invisible from his bedroom. Roman Mars is also a founding member of the podcast collective, Radiotopia. While Mars has since upgraded from his bedroom digs to a studio behind his house and an office shared with 99pi’s wonderful staff (in beautiful downtown Oakland, California), most of the equipment and production process remains the same. We are a completely independent production. Funding comes directly from our phenomenally dedicated listeners, including our record-breaking Kickstarter campaign, and from podcast underwriters. If you’d like to support our show, you can donate here. If you’re wondering where to even begin listening, see the F.A.Q. below for some guidance as well as staff favorites. Be sure to sign up for our newsletter as well. Our beautiful website, custom episode player and playlist system were created by the dynamic designer-and developer duo known as Duck Brigade with help from Michael Waggoner and 99pi’s own Digital Director, Kurt Kohlstedt – you can read his articles here. And remember: always read the plaque!
Site Traffic
  • 145367 Global Rank
  • 74040
    United States
  • 779 K Estimated Visits
Traffic Sources
  • Search
    44.98%
  • Direct
    36.88%
  • Social
    11.69%
  • Referrals
    6.34%
  • Display
    0.09%
  • Mail
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 49,761
319
United States Rank 14,166
1,168
United States Page Views 57.3%
5.3%
Top Countries
Top Search Keywords
  • Distance Learning
Ad Intelligence
  • Native
    0.00%
  • Standard
    91.20%
  • Direct
    8.80%
Ads Seen Recently
1,579
Longest Running Ad
99% Invisible
Device
Desktop
Dimensions
other
99% Invisible
Device
Desktop
Dimensions
300x600
99% Invisible
Device
Desktop
Dimensions
other
99% Invisible
Device
Desktop
Dimensions
other
99% Invisible
Device
Mobile
Dimensions
300x250
99% Invisible
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-8351902769376427
f08c47fec0942fa0
99% Invisible advertising reaches 779k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Brazil, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on 99% Invisible will allow you to reach consumers in industries or verticals such as .

They are headquartered at Oakland, CA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, 99% Invisible inventory partners include: google.com.

99% Invisible works with Advertising technology companies such as DoubleClick.Net, Google Publisher Tag, Drawbridge, Sojern, Eyeota, X Plus One, Atlas, RUN Ads, Rocket Fuel, BuySell Ads, Google Adsense, Ads.txt, Google Direct, DTScout, BlueKai, BlueKai DMP, The Trade Desk, Turn, ContextWeb, eXelate, AppNexus, Advertising.com, Beeswax, Integral Ad Science, Affectv, Retargetly, Dstillery, Google AdSense Integrator, Narrative, SkimLinks, Tapad, EMX, Clickagy, AdGear, StackAdapt, Avocet, DemDex, Adobe Audience Manager Sync, Videology, Tru Optik, Taboola, SiteScout, Adition, Media Innovation Group, Aggregate Knowledge, Rubicon Project, OneTag, Neustar AdAdvisor, Simpli.fi, Roku, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Pubmatic, Traverse, OnAudience, DoubleClick Bid Manager, comScore Activation, Google Adsense Asynchronous, FLoC, Index Exchange, Innovid.