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AdTheorent
Data Driven Predictive Advertising Solutions
KOCHAVA SKAD CERTIFIED
Last Edited by
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AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and predictive analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. AdTheorent’s award winning attribution division – MRC-accredited Barometric - provides attribution solutions based on real-world outcomes. For more information, please visit adtheorent.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    App Deep Linking, Post Click Attribution. Real - Time - Rich Media Engagement optimzation.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Mobile Video, Social, Desktop Video
  • CPC, CPCV, CPE, CPI, CPM, CPV, Flat Rate
  • Ad Network, Ad Technology Provider, SKAD Certified
  • Headline:
    Data Driven Predictive Advertising Solutions
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    AdTheorent offers the industry’s most effective technologies and solutions for intelligent predictive audience targeting – delivered in conjunction with best in class account management, creative services, strategic services and real-time reporting. AdTheorent’s targeting approach combines legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding (and delivering) any audience at scale. Simply put, AdTheorent delivers for its advertiser clients the right audience, under the right conditions, at the right time.
  • Targeting

    AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not.

  • Data Partners
    BlueKai, AlchemyAPI, Experian, Double Click, Open Weather, scientiamobile, ALC, Merkle, MobileWalla, NOAA, Experian, IP2Location, Aggregate Knowledge, Placed, Civolution, Datalogix, LiveRamp, ShopLocal, PLACED, Digital Element, Polk Audio, NCS, Kantar, Factual
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, MOAT, Comscore
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Celtra, Sizmek, Medialets, Phluant, PointRoll
Site Traffic
  • 1905435 Global Rank
  • 387481
    United States
  • 50.1 K Estimated Visits
Traffic Sources
  • Direct
    71.19%
  • Search
    20.00%
  • Social
    3.93%
  • Referrals
    2.93%
  • Display
    1.96%
  • Mail
    0.00%
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Alexa Traffic Data
Global Rank 136,515
16,355
Links In Count 196
United States Rank 36,405
5,713
United States Page Views 98.2%
1.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
AdTheorent advertising reaches 50.1k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, France, Germany, Italy, Spain, Brazil, China, India. Pricing models they offer are CPC, CPCV, CPE, CPI, CPM, CPV, flat_rate on channels such as Display, Email, Mobile, MobileVideo, Social, Video Advertising on AdTheorent will allow you to reach consumers in industries or verticals such as Mobile App Installs, Retail, Food & Beverage, Entertainment, Consumer Packaged Goods, Education, Financial Services, eCommerce, Health & Beauty, Automotive, Travel & Leisure, Telecommunications, Clothing & Fashion, Sports, Healthcare, Technology; you can target them with parameters such as: AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not..

They are headquartered at New York, NY, United States, and have 70 advertising & marketing contacts listed on Kochava.

AdTheorent works with Advertising technology companies such as DoubleClick.Net, AdTheorent, Google Remarketing.
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Last Updated 12/27/24
AdTheorent advertising reaches 50.1k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, France, Germany, Italy, Spain, Brazil, China, India. Pricing models they offer are CPC, CPCV, CPE, CPI, CPM, CPV, flat_rate on channels such as Display, Email, Mobile, MobileVideo, Social, Video Advertising on AdTheorent will allow you to reach consumers in industries or verticals such as Mobile App Installs, Retail, Food & Beverage, Entertainment, Consumer Packaged Goods, Education, Financial Services, eCommerce, Health & Beauty, Automotive, Travel & Leisure, Telecommunications, Clothing & Fashion, Sports, Healthcare, Technology; you can target them with parameters such as: AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not..

They are headquartered at New York, NY, United States, and have 70 advertising & marketing contacts listed on Kochava.

AdTheorent works with Advertising technology companies such as DoubleClick.Net, AdTheorent, Google Remarketing.