AdTheory was formed to ensure clients receive the highest level of customer service and the quality of traffic they expect. Our clients know we are fighting for them on all aspects of their campaigns, from Ad-Fraud Blocking to Targeted Advertising Segments. Our goal is to supply our clients with the highest converted traffic within their system. Before a campaign goes live our Strategy and Research Team evaluate each client’s KPI and comparable current clients. Once a plan is in place our Creative/Production Team work hand and hand with our Planning/Buying Team to bring the campaign to life. The largest factors when running a campaign should happen before the campaign is live. If you do not know what needs to be targeted, and why, you will never succeed. Most Advertising companies want to be a middle man agency and don’t bring anything to the table that is a creative thought. At AdTheorywe pride ourselves on our research, targeting capabilities and Ad-Fraud detection/elimination. Being an active member of the IAB and all Ad-Fraud forum groups we hold ourselves to the highest standard in the industry.