Media Platform: Marketing technology solution that allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single database

The Aerify Media platform is a flexible, robust marketing technology solution that allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single database. We build profiles around those consumer behaviors so you can target those users for advertising, tie together cross-screen view and click actions to a purchase, or simply get a better understanding of your affiliate and partner traffic attribution. Our analytics help marketers understand how a customer interacts with advertisements across screen and helps to optimize the customer’s journey through the conversion funnel. Through our proprietary retargeting technology we aim to maximize brand awareness and drive conversions in the environment most optimal for the brand and for the consumer. In-app tracking and analytics Our proprietary SDKs enable marketers to measure customer LTV through tracking the customer’s interaction with the app, including products viewed, items added to the cart, and purchases made. Data-Driven Media Buying Our platform works with first- and third-party data to maximize ROI and ensure your marketing dollars are deployed optimally. Target to device, OS, latitude/longitude and many other parameters to make sure your campaign is delivered in the optimal environment. We have access to proprietary publishers as well as all major exchanges and networks to ensure the broadest reach so we can meet your campaign goals. API Pull from our API using intelligent queries around purchase behavior, installations, and general analysis to model within your platform. For larger partners we will customize a real-time data solution to feed into your API. Cross-Screen Reach Our device recognition technology enables us to identify your mobile customers and deploy remarketing campaigns across mobile and desktop. By integrating with our platform we can take your desktop data and match against mobile data giving you cross-device insights. Utilize this match for attribution, targeting and general analysis. Deeplinking We employ deeplinking methodology that increases the customer’s experience by driving the user directly to a specific page within an app. Further, our server-based decisioning will redirect the user to your mobile-optimized website or to the app download page in the event your app is not installed on the user’s device.