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Affinity
Innovative Advertising & Monetization Ad Units & Solutions
Last Edited by
Shirley Maria
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About

Founded in 2006, Affinity is a media + tech company focused on creating proprietary and thrilling ad experiences for brands with it’s key focus on user experience. Affinity operates 3 independent businesses:

1. mCanvas (mcanvas.com)
2. SitePlug (siteplug.com)
3. Display SSP

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click-to-Call, store locator, Click-to-SMS, Give a missed call, Custom Animation, vertical video, speak functionality, Pan, Shake, Flip, Scratch, Hologram, Compass, Jukebox, Gallery, Carousel, Social share, Audio on Demand, Inline Video, Full Screen Video, Drag and Drop, 360° and Pannable Images, Shake and Tilt, Image Gallery, Add-to-Calendar, Smart Day Parting, Google Map, Location, Facebook and Twitter, Interactive Games, Flex Orientation, Transparency, Swipe, Auto-play, Tap-to-play, Flick, Countdown, Data Capture, Form Submission, Call-to-action, Full Analytics
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Search
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Search
  • CPA, CPC, CPE, CPI, CPL, CPM, Revshare / ROAS, % of Media Spend
  • Ad Network, Ad Technology Provider
  • Headline:
    Innovative Advertising & Monetization Ad Units & Solutions
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Founded in 2006, we are world's leading contextual ad network. We build innovative advertising media and monetization solutions for Advertisers & Publishers. Our advertising media and monetization solutions are delivered via Affinity's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month. This is achieved through exclusive contextual ad distribution via our network of 10,000+ premium publishers and syndication channels from across North America, Western Europe, Middle East, South-East Asia, India and Australia.
  • Owned / Operated Properties
    mcanvas.insiteplug.comaffinity.com
  • Targeting

    Geographic, Carrier, Device, OS, Demographic, Dayparting, Audience, Network, WIFI/3G/4G/2G, Contextual, Keyword, Category &Verticals: Computers, Electronics, Finance, Banking, Insurance, Health, Education, Gaming, Books, Automotive, Dating, Real Estate, Beauty, Home & Garden, Travel, Food, Entertainment, Business, Toys & Hobbies, Green & Eco, Gifts, Recreation, Technology

Site Traffic
  • 1226386 Global Rank
  • 104823
    India
  • 75.1 K Estimated Visits
Traffic Sources
  • Direct
    90.40%
  • Search
    8.83%
  • Display
    0.77%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 69,910
6,119
Links In Count 236
13
India Rank 15,797
757
India Page Views 49.2%
10.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • El Segundo
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 5 Downloads
  • 5 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.affinity.TicTacToe
  • App Support: https://www.affinity.com
  • Genre: game_arcade
  • Bundle ID: com.affinity.TicTacToe
  • App Size: 2.08 M
  • Release Date: February 22nd, 2021
  • Update Date: February 22nd, 2021

Description:

TicTacToe Affinity Version

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
appnexus.com
reseller
7080
f5ab79cb980f11d1
pubmatic.com
reseller
155495
5d62403b186f2ace
spotx.tv
reseller
224795
7842df1d2fe2db34
spotxchange.com
reseller
224795
7842df1d2fe2db34
rubiconproject.com
reseller
17412
0bfd66d529a55807
rubiconproject.com
reseller
17146
0bfd66d529a55807
pubmatic.com
reseller
157742
5d62403b186f2ace
adsolut.in
reseller
23718
worksheetplace.com
reseller
11483
ffdef49475d318a9
springserve.com
reseller
686
a24eb641fc82e93d
spotxchange.com
reseller
147949
7842df1d2fe2db34
Affinity advertising reaches 75.1k visitors across desktop and mobile web, in countries such as India, United States. Pricing models they offer are CPA, CPC, CPE, CPI, CPL, CPM, Revshare/ROAS, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Search Advertising on Affinity will allow you to reach consumers in industries or verticals such as Entertainment, Energy and Utilities, Financial Services, Technology, Travel & Leisure, Clothing & Fashion, Non-Profit, Retail, eCommerce, Mobile App Installs, Food & Beverage, Automotive, Sports, Consumer Packaged Goods, Telecommunications, Dating, Education, Healthcare, Health & Beauty, Gaming; you can target them with parameters such as: Geographic, Carrier, Device, OS, Demographic, Dayparting, Audience, Network, WIFI/3G/4G/2G, Contextual, Keyword, Category &Verticals: Computers, Electronics, Finance, Banking, Insurance, Health, Education, Gaming, Books, Automotive, Dating, Real Estate, Beauty, Home & Garden, Travel, Food, Entertainment, Business, Toys & Hobbies, Green & Eco, Gifts, Recreation, Technology.

They are headquartered at Chicago, IL, United States, and have 26 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Affinity inventory partners include: appnexus.com, pubmatic.com, spotx.tv, spotxchange.com, rubiconproject.com, adsolut.in, worksheetplace.com, springserve.com, sovrn.com, sonobi.com, smaato.com, sciencenotes.org, richaudience.com, rhythmone.com, openx.com, lkqd.net, lkqd.com, lijit.com, indexexchange.com, improvedigital.com, gumgum.com, emxdgt.com, e-planning.net, criteo.com, conversantmedia.com, contextweb.com, bidtellect.com, axonix.com, automatad.com, aolcloud.net, advertising.com, advangelists.com, adtech.com, 33across.com, adtelligent.com, vidazoo.com, freewheel.tv, teads.tv, tremorhub.com, outbrain.com, mgid.com, ssp.smartyads.com, google.com.

Affinity works with Advertising technology companies such as Videology, eXelate, Chango, Media Innovation Group, Neustar AdAdvisor, Turn, AOL-Time Warner Online Advertising, DemDex, BlueKai, Dstillery, Atlas, DoubleClick.Net, AppNexus, Resonate Insights, AppNexus Segment Pixel, Affinity Ads, 33 Across Direct, adtelligent Direct, AppNexus Direct, E-Planning Direct, Google Direct, GumGum Direct, Improve Digital Direct, Lijit Direct, MGID Direct, OpenX Direct, Outbrain Direct, SmartyAds Direct, Sovrn Direct, 33 Across Reseller, AOL Reseller, AppNexus Reseller, Bidtellect Reseller, ContextWeb Reseller, Converstand Media Reseller, Criteo Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, Rich Audience Reseller, RubiconProject Reseller, Smaato Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, SpringServe Reseller, Teads Reseller, Tremor Video Reseller, Vidazoo Reseller, Ads.txt, FreeWheel Direct, LoopMe Reseller, OneTag Reseller, Outbrain Reseller, SmartAdServer Reseller, ucfunnel Reseller, App-Ads.txt, Trueffect.
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Last Updated 12/19/24
Affinity advertising reaches 75.1k visitors across desktop and mobile web, in countries such as India, United States. Pricing models they offer are CPA, CPC, CPE, CPI, CPL, CPM, Revshare/ROAS, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Search Advertising on Affinity will allow you to reach consumers in industries or verticals such as Entertainment, Energy and Utilities, Financial Services, Technology, Travel & Leisure, Clothing & Fashion, Non-Profit, Retail, eCommerce, Mobile App Installs, Food & Beverage, Automotive, Sports, Consumer Packaged Goods, Telecommunications, Dating, Education, Healthcare, Health & Beauty, Gaming; you can target them with parameters such as: Geographic, Carrier, Device, OS, Demographic, Dayparting, Audience, Network, WIFI/3G/4G/2G, Contextual, Keyword, Category &Verticals: Computers, Electronics, Finance, Banking, Insurance, Health, Education, Gaming, Books, Automotive, Dating, Real Estate, Beauty, Home & Garden, Travel, Food, Entertainment, Business, Toys & Hobbies, Green & Eco, Gifts, Recreation, Technology.

They are headquartered at Chicago, IL, United States, and have 26 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Affinity inventory partners include: appnexus.com, pubmatic.com, spotx.tv, spotxchange.com, rubiconproject.com, adsolut.in, worksheetplace.com, springserve.com, sovrn.com, sonobi.com, smaato.com, sciencenotes.org, richaudience.com, rhythmone.com, openx.com, lkqd.net, lkqd.com, lijit.com, indexexchange.com, improvedigital.com, gumgum.com, emxdgt.com, e-planning.net, criteo.com, conversantmedia.com, contextweb.com, bidtellect.com, axonix.com, automatad.com, aolcloud.net, advertising.com, advangelists.com, adtech.com, 33across.com, adtelligent.com, vidazoo.com, freewheel.tv, teads.tv, tremorhub.com, outbrain.com, mgid.com, ssp.smartyads.com, google.com.

Affinity works with Advertising technology companies such as Videology, eXelate, Chango, Media Innovation Group, Neustar AdAdvisor, Turn, AOL-Time Warner Online Advertising, DemDex, BlueKai, Dstillery, Atlas, DoubleClick.Net, AppNexus, Resonate Insights, AppNexus Segment Pixel, Affinity Ads, 33 Across Direct, adtelligent Direct, AppNexus Direct, E-Planning Direct, Google Direct, GumGum Direct, Improve Digital Direct, Lijit Direct, MGID Direct, OpenX Direct, Outbrain Direct, SmartyAds Direct, Sovrn Direct, 33 Across Reseller, AOL Reseller, AppNexus Reseller, Bidtellect Reseller, ContextWeb Reseller, Converstand Media Reseller, Criteo Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, Rich Audience Reseller, RubiconProject Reseller, Smaato Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, SpringServe Reseller, Teads Reseller, Tremor Video Reseller, Vidazoo Reseller, Ads.txt, FreeWheel Direct, LoopMe Reseller, OneTag Reseller, Outbrain Reseller, SmartAdServer Reseller, ucfunnel Reseller, App-Ads.txt, Trueffect.