About

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    All the industry standard CTAs plus any as per the campaign requirements.Click-to-Call, Click-to-SMS, Custom Animation, Inline Audio, Audio on Demand, Inline Video, Full Screen Video, Drag and Drop, 360° and Pannable Images, Shake and Tilt, Image Gallery, Add-to-Calendar, Smart Day Parting, Google Map, Location, Facebook and Twitter, Interactive Games, Flex Orientation, Transparency, Swipe, Auto-play, Tap-to-play, Flick, Countdown, Data Capture, Form Submission, Call-to-action, Full Analytics, 360* video, Augmented Reality
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Mobile Display, Mobile Video, Native
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Mobile Marketing Platform
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    1. Integrated audience procurement over multiple supply sources - Direct Apps, Programmatic & other Networks/Platforms 2. Unified Audience Intelligence leveraging own DMP platform 3. Multiple Ad Units to maximize efficiency through video, banner, native, rich media, offer wall and other custom ad units 4. Proprietary Optimizer to help in maximizing campaign performance by optimizing at an audience level on Purchase/Engagement/Other such KPIs
  • Owned / Operated Properties
    mtraction, com, faas.mtraction.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Affle MAAS (mobile audience as service) which is connected with DSPs and ad exchanges.
  • Targeting

    Geographic, Carrier, Device, Demographic, Dayparting, Appographic, Audience Personas

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    MOAT, Nielsen, comScore Campaign Essentials, Integral AdScience, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com Crisp - http://www.crispmobile.com/ Doubleclick
Site Traffic
  • 0 Global Rank
  • 0
  • 75 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 38,639
2,346
India Rank 4,530
458
India Page Views 96.9%
1.1%
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 4.74 Avg. Rating
  • 33 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.affle.FarmRiders
  • App Support: http://appstudioz.com
  • Genre: game
  • Bundle ID: com.affle.FarmRiders
  • App Size: 33.1 M
  • Version: 5
  • Release Date: August 24th, 2015
  • Update Date: December 14th, 2015

Description:

MERRY CHRISTMAS!!

Save your Birds & Animals from the butcher & run as far as you can! The survival of them is at stake. Butcher is here to catch them!

Help Chicken, Pig & Others to save them from the Butcher

★ Unique combos of Animals and Birds!
★ Colorful and vivid HD graphics!
★ Jumping and Smashing to clear obstacles!
★ Super Mode after every 10 obstacle clearance!
★ Easy controls with Swipe Up and Swipe Right!
★ Challenge the world to beat your top run!

Join the most daring and funny survival!

A game for all with HD optimized graphics.
By Affle GameStudioz.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Affle advertising reaches 2.8M visitors across desktop and mobile web, in countries such as United States, Germany, Taiwan, United Kingdom, Malaysia, Singapore, Indonesia, India. Pricing models they offer are CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV on channels such as Mobile, MobileVideo, Native Advertising on Affle will allow you to reach consumers in industries or verticals such as Entertainment, Government & Politics, Gaming, Education, Telecommunications, Health & Beauty, Sports, Dating, Food & Beverage, Mobile App Installs, Consumer Packaged Goods, Travel & Leisure, eCommerce, Technology, Financial Services, Retail, Non-Profit, Clothing & Fashion, Healthcare, Automotive, Energy and Utilities; you can target them with parameters such as: Geographic, Carrier, Device, Demographic, Dayparting, Appographic, Audience Personas.

They are headquartered at Gurgaon, India, and have 17 advertising & marketing contacts listed on Kochava.

Affle works with Advertising technology companies such as AdRoll, Twitter Ads, DoubleClick.Net, Facebook Exchange FBX, AppNexus, Yahoo Small Business, AppNexus Segment Pixel, IponWeb BidSwitch, Openads/OpenX, Facebook Custom Audiences, Google Remarketing, LinkedIn Ads, TripleLift, Bizo, DoubleClick Bid Manager, Drawbridge, Index Exchange, Pubmatic, Tribal Fusion, Neustar AdAdvisor, Undertone, Clickagy, Outbrain, Kargo, Choozle, Aggregate Knowledge, DemDex, Rubicon Project, Parrable, Jivox, Infectious Media, Advertising.com, Perfect Audience, Eyeota, BlueKai, VINDICO, Marchex.