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Allure Media
Publisher
CPM
Last Edited by
brett
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About

Making impressions, not just serving them.

We partner with some of the world’s largest media brands and bring them to Australia, because we believe partnering with advanced, inspiring, entrepreneurial and smart opinion leaders and influencers is the embodiment of a next generation media company.

Located in both Sydney and Melbourne, Allure Media employs both a local and global network of award-winning journalists and creative specialists. We call them our Creative Congress. We also deliver operating, strategic and commercial support to our global brand partners; providing an unparalleled advantage over competitors.

We’re a people-focused organisation. We have a set of values that drive what we do, how we do it and who we hire. We believe diverse groups of people make smarter decisions, and we consider our culture to be world-class.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, eCommerce, Health & Beauty, Retail, Travel & Leisure
  • Key Differentiator
    Allure delivers operating, strategic and commercial support to our global brand partners and their creatives, in turn, providing an unparalleled advantage over competitors. With 50% of Australians either being born overseas or having a parent who was born overseas, we are a migrant nation with an insatiable appetite for global content. Allure’s global content offering is key to our local audience.
  • Owned / Operated Properties
    popsugar.com.au, shopstyledevau.com, businessinsider.com.au, gizmodo.com.au, kotaku.com.au, lifehacker.com.au, byrdie.com.au, mydomain.com.au, whowhatwear.com.au
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 32071979 Global Rank
  • 2005429
  • 233 Estimated Visits
Traffic Sources
  • Search
    100.00%
  • Direct
    0.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 276,375
973
Links In Count 387
1
Australia Rank 19,134
1,691
Australia Page Views 20.2%
5.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Recordings
Ad Intelligence
  • Native
    0.00%
  • Standard
    95.71%
  • Direct
    4.29%
Ads Seen Recently
1,551
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Allure Media
Device
Desktop
Dimensions
other
Dates Active
Aug 05, 2018 to Aug 03, 2020
Allure Media
Device
Mobile
Dimensions
300x250
Dates Active
Dec 07, 2020 to Jan 02, 2021
Allure Media
Device
Mobile
Dimensions
300x250
Dates Active
Aug 13, 2019 to May 28, 2021
Allure Media
Device
Mobile
Dimensions
300x250
Dates Active
Aug 13, 2019 to Mar 16, 2021
Allure Media
Device
Desktop
Dimensions
other
Dates Active
Feb 21, 2021 to May 20, 2021
Allure Media
Device
Desktop
Dimensions
other
Dates Active
Dec 05, 2020 to May 20, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
teads.tv
direct
21253
15a9c44f6d26cbe1
rhythmone.com
reseller
3637858340
a670c89d4a324e47
video.unrulymedia.com
reseller
3637858340
rubiconproject.com
reseller
13510
openx.com
reseller
539625136
appnexus.com
reseller
2928
pubmatic.com
reseller
156538
5d62403b186f2ace
pubmatic.com
reseller
81564
5d62403b186f2ace
appnexus.com
reseller
8233
aol.com
reseller
27093
advertising.com
reseller
7574
Allure Media advertising reaches 3.91M visitors across desktop and mobile web, in countries such as Australia, New Zealand, United States, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Allure Media will allow you to reach consumers in industries or verticals such as eCommerce, Clothing & Fashion, Travel & Leisure, Health & Beauty, Retail.

They are headquartered at Sydney, New South Wales, Australia, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Allure Media inventory partners include: teads.tv, rhythmone.com, video.unrulymedia.com, rubiconproject.com, openx.com, appnexus.com, pubmatic.com, aol.com, advertising.com, richaudience.com, freewheel.tv, spotxchange.com, spotx.tv, onetag.com, smartadserver.com, google.com, emxdgt.com, chocolateplatform.com, vdopia.com, sonobi.com, indexexchange.com, smartclip.net, contextweb.com, conversantmedia.com, improvedigital.com, tremorhub.com, telaria.com, synacor.com, aps.amazon.com, adtech.com, 1rx.io, plista.com, admanmedia.com, beachfront.com, kargo.com, themediagrid.com, taboola.com, springserve.com, smaato.com, revcontent.com, outbrain.com, lkqd.net, lkqd.com, fyber.com, ads.gx1as.com, 33across.com, yahoo.com, sharethrough.com, districtm.io, yieldmo.com, triplelift.com, sovrn.com, media.net, lijit.com, gumgum.com, facebook.com, dotdash.com, dianomi.com, anyclip.com, adyoulike.com, pubnative.net, xad.com, loopme.com, behave.com, q1connect.com, criteo.com, bidtellect.com, aolcloud.net, contact=adopsplatforms@popsugar.com.au.
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Allure Media Categories
Last Updated 12/1/24
Allure Media advertising reaches 3.91M visitors across desktop and mobile web, in countries such as Australia, New Zealand, United States, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Allure Media will allow you to reach consumers in industries or verticals such as eCommerce, Clothing & Fashion, Travel & Leisure, Health & Beauty, Retail.

They are headquartered at Sydney, New South Wales, Australia, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Allure Media inventory partners include: teads.tv, rhythmone.com, video.unrulymedia.com, rubiconproject.com, openx.com, appnexus.com, pubmatic.com, aol.com, advertising.com, richaudience.com, freewheel.tv, spotxchange.com, spotx.tv, onetag.com, smartadserver.com, google.com, emxdgt.com, chocolateplatform.com, vdopia.com, sonobi.com, indexexchange.com, smartclip.net, contextweb.com, conversantmedia.com, improvedigital.com, tremorhub.com, telaria.com, synacor.com, aps.amazon.com, adtech.com, 1rx.io, plista.com, admanmedia.com, beachfront.com, kargo.com, themediagrid.com, taboola.com, springserve.com, smaato.com, revcontent.com, outbrain.com, lkqd.net, lkqd.com, fyber.com, ads.gx1as.com, 33across.com, yahoo.com, sharethrough.com, districtm.io, yieldmo.com, triplelift.com, sovrn.com, media.net, lijit.com, gumgum.com, facebook.com, dotdash.com, dianomi.com, anyclip.com, adyoulike.com, pubnative.net, xad.com, loopme.com, behave.com, q1connect.com, criteo.com, bidtellect.com, aolcloud.net, contact=adopsplatforms@popsugar.com.au.