Kochava Media Index - Argus Observer Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

The Argus Observer is a direct descendent of a publication called “The Advocate,” originally established Jan. 6, 1897, in Malheur County’s county seat, Vale, Oregon. Partisan in nature, The Advocate supported William Jennings Bryan for president and was owned by E.R. Murray and then W. E. Lees.

Twice in its early history, The Advocate attempted a daily publication. The first attempt took place in 1898 and the second in 1904. Between these attempts, The Advocate was moved from Vale to Ontario in 1899. The name of the paper changed to The Ontario Advocate.

In 1936, Elmo Smith, who would go on to become Oregon’s governor, established The Eastern Oregon Observer. The publication was founded as a shopper but later became a full-fledged newspaper. Eventually Robert E. Pollock and Jessica Longston owned the paper. The Eastern Oregon Observer operated for 11 years before being consolidated with the Ontario Argus.

Bernard Mainwaring and Don Lynch then owned the Ontario Argus. Both publications were printing twice weekly. The subscription lists for both papers were consolidated, and the name of the publication was changed to the Ontario Argus Observer, which ultimately became the Daily Argus Observer and today is known simply as The Argus Observer.

A key turning point in the history of the newspaper occurred in 1968 when Wick Communications bought the Argus Observer. The corporation still owns the paper.

The first Wick publisher of the newspaper was Fran McLean, who managed the publication for more than 30 years. McLean’s successor, Steve Krehl took over in 1998 and retired in 2009. Krehl still serves on the paper as publisher emeritus. In 2009, John Dillon, a Treasure Valley native, was named publisher to replace Krehl.

The newspaper reaches a market in Eastern Oregon and Southwest Idaho consisting of residents living in Malheur County, Oregon and Payette, Adams and Washington counties in Idaho.

Company Name:
Argus Observer

(View Trends)

Headquarters: (View Map)
Ontario, OR, United States
1 - 10 employees
http://www.argusobserver.com/advertising-rates/pdf_927ed5f6-e012-11e2-a43e-0019bb2963f4.html

Desktop Display, Social, Mobile Display, Email
CPM
Web Publisher
Headline:
Publisher: Ontario, OR
Media Kit

Key Differentiator
The Argus Observer is a direct descendent of a publication called “The Advocate,” originally established Jan. 6, 1897, in Malheur County’s county seat, Vale, Oregon. Partisan in nature, The Advocate supported William Jennings Bryan for president and was owned by E.R. Murray and then W. E. Lees. Twice in its early history, The Advocate attempted a daily publication. The first attempt took place in 1898 and the second in 1904. Between these attempts, The Advocate was moved from Vale to Ontario in 1899. The name of the paper changed to The Ontario Advocate. In 1936, Elmo Smith, who would go on to become Oregon’s governor, established The Eastern Oregon Observer. The publication was founded as a shopper but later became a full-fledged newspaper. Eventually Robert E. Pollock and Jessica Longston owned the paper. The Eastern Oregon Observer operated for 11 years before being consolidated with the Ontario Argus. Bernard Mainwaring and Don Lynch then owned the Ontario Argus. Both publications were printing twice weekly. The subscription lists for both papers were consolidated, and the name of the publication was changed to the Ontario Argus Observer, which ultimately became the Daily Argus Observer and today is known simply as The Argus Observer. A key turning point in the history of the newspaper occurred in 1968 when Wick Communications bought the Argus Observer. The corporation still owns the paper. The first Wick publisher of the newspaper was Fran McLean, who managed the publication for more than 30 years. McLean’s successor, Steve Krehl took over in 1998 and retired in 2009. Krehl still serves on the paper as publisher emeritus. In 2009, John Dillon, a Treasure Valley native, was named publisher to replace Krehl. The Argus Observer currently has just more than 35 employees. The newspaper reaches a market in Eastern Oregon and Southwest Idaho consisting of residents living in Malheur County, Oregon and Payette, Adams and Washington counties in Idaho. The newspaper publishes Tuesday through Friday and distributes a Sunday edition throughout a three-county region in Oregon and Idaho. Named after mythical creatures from Greek legend — the all-seeing Argus with 100 eyes — the Argus Observer newspaper has remained a viable part of the Malheur and Payette county community for more than a century.

283029 Global Rank
59803
United States
146 K Estimated Visits

Traffic Sources

Search

57.78%
Direct

36.44%
Social

3.83%
Referrals

1.25%
Mail

0.71%
Display

0.00%

Geography Breakdown

United States

92.13%
India

1.94%
Canada

1.42%
New Zealand

0.82%

Powered by

Global Rank 508,327

4,791

Links In Count 257

105

United States Rank 144,426

1,749

United States Page Views 91.5%

11.1%

Traffic Rank
Pageviews

Top Countries

United States 91.5%

Top Sites Linking In

Top Search Keywords

Niche
Genre and Subculture

500 Downloads
10 SDKs
0 Total reviews

App Url: https://play.google.com/store/apps/details?id=com.argusobserver.android
App Support: https://www.argusobserver.com/
Genre: news_and_magazines
Bundle ID: com.argusobserver.android
App Size: 16.3 M
Release Date: March 15th, 2019
Update Date: May 17th, 2021

Description:

Join our community! Stay informed with the Argus Observer’s award-winning journalism. Learn about your neighbors, what’s going on with local governments, high school athletes, local, regional and national retailer promotions and issues affecting the place we call home.

AdMob Mediation

Android API

DoubleClick

Firebase

Google Authorization

Google Mobile Ads

Google Play Game Services

Google Play Services

Google Search

Google Sign-In SDK

Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.

yahoo.com

reseller

55188

e1a5b5b6e3255540

onetag.com

reseller

598ce3ddaee8c90

rubiconproject.com

reseller

11006

0bfd66d529a55807

advertising.com

reseller

28246

aol.com

reseller

47594

e1a5b5b6e3255540

openx.com

reseller

540995201

6a698e2ec38604c6

bizzclick.com

reseller

321

7e936b1feafdaa61

indexexchange.com

reseller

175407

video.unrulymedia.com

direct

2221906906

openx.com

reseller

543174347

6a698e2ec38604c6

indexexchange.com

reseller

191306

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Argus Observer advertising reaches 146k visitors across desktop and mobile web, in countries such as United States, India, Canada, New Zealand, Italy, United Kingdom. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Argus Observer will allow you to reach consumers in industries or verticals such as .

They are headquartered at Ontario, OR, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Argus Observer inventory partners include: yahoo.com, onetag.com, rubiconproject.com, advertising.com, aol.com, openx.com, bizzclick.com, indexexchange.com, video.unrulymedia.com, google.com, appnexus.com, tremorhub.com, spotxchange.com, spotx.tv, rhythmone.com, pubmatic.com, freewheel.tv, ad-generation.jp, smaato.com, contextweb.com, gumgum.com, districtm.io, lijit.com, sovrn.com, improvedigital.com, emxdgt.com, beachfront.com, smartadserver.com, taboola.com, adingo.jp, amxrtb.com, mediago.io, ssp.ynxs.io, adiiix.com, aralego.com, ucfunnel.com, synacor.com, sonobi.com, groundtruth.com, quantcast.com, omnijay.com, loopme.com, lkqd.net, adyoulike.com, advangelists.com, adtech.com, admixer.net, admanmedia.com, 33across.com, aps.amazon.com, nativo.com, telaria.com, connatix.com, revcontent.com, nobid.io, ace, smartyads.com, lbdp.us, springserve.com, onepath.ai, turf.digital, sabio.us, wowyow.com, tribalfusion.com, supply.colossusssp.com, adform.com, nativeads.com, yieldlab.net, sharethrough.com, bidfluence.com, aolcloud.net, mass2.com, adiply.com, liondigitalserving.com, t.brand-server.com, vindicosuite.com, brightcom.com, somoaudience.com, mobileadtrading.com, conversantmedia.com, zedo.com, triplelift.com, liveintent.com, aerserv.com, undertone.com, anyclip.com, infolinks.com, exponential.com, outbrain.com, bidtellect.com, axonix.com, e-planning.net, insticator.com, coxmt.com, anyclip-media.com, mediabong.com, lkqd.com, criteo.com, trustx.org, across.com, 33.

Argus Observer works with Advertising technology companies such as Chango, Turn, The Trade Desk, Videology, AppNexus, Resonate Insights, Dstillery, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Adblade, Advertising.com, cXense, DoubleClick.Net, Google Adsense, Facebook Exchange FBX, Openads/OpenX, Pubmatic, Rubicon Project, Yield Manager, Yahoo Small Business, Aggregate Knowledge, Index Exchange, Adap.TV, AppNexus Segment Pixel, Mediaplex, Google Adsense Asynchronous, BlueKai DMP, Centro, RadiumOne, Neustar AdAdvisor, eyeReturn, SiteScout, Rocket Fuel, PointRoll, IponWeb BidSwitch, ContextWeb, Technorati Media, AdGear, Burst Media, Connexity, Criteo, Experian, RhythmOne, Simpli.fi, Integral Ad Science, ShareASale, Magnetic, Media.net, Adhigh, AcuityAds, Adobe Audience Manager Sync, Yahoo Ad Sync, OwnLocal, GumGum, Tribal Fusion, Appier, GetIntent, RUN Ads, Upfront Digital Media, AdSupply, 161Media, Consumable, Sovrn Direct, Google Direct, AppNexus Reseller, Ads.txt, Synacor Reseller, Sonobi Direct, 33 Across Reseller, Amazon Direct, ContextWeb Direct, Smaato Direct, Comet Cox Media Direct, Fyber Reseller, AOL Direct, Outbrain Direct, SmartAdServer Reseller, Amazon Reseller, Fyber Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, LKQD Reseller, 33 Across Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, Sovrn Reseller, RhythmOne Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, Taboola Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Videology Group Reseller, GumGum Reseller, GumGum Direct, Sekindo Direct, AOL Reseller, Beachfront Direct, Lijit Reseller, Sekindo Reseller, Triple Lift Direct, MyBuys MyAds, Google Publisher Tag, BrightRoll, eXelate, CogoCast, Eyeota, AdMeta, Switch Ads, Amazon Ad System, X Plus One, MthSense, Evidon, SkimLinks, Avocet, Sonobi, SpotXchange, Lanista Concepts, Taboola, ADTECH, Tapad, Improve Digital, Drawbridge, Amazon Associates, Narrative, Media Innovation Group, Outbrain Reseller, FreeWheel Reseller, IndexExchange Reseller, IndexExchange Direct, Proclivity, Bidfluence Reseller, ORC International Reseller, Sonobi Reseller, ShareThrough Reseller, Connatix Reseller, DistrictM Reseller, Synacor Direct, SpringServe Reseller, Beachfront Reseller, Converstand Media Reseller, BrightRoll Reseller, Comet Cox Media Reseller, DistrictM, DoubleVerify, Admedo, Google Inteactive Media Ads, Walmart, SpringServe, Vidible, YieldBot Reseller, IntentIQ, Criteo Direct, SpringServe Direct, StackAdapt, Beeswax, Google AdSense Integrator, DynAdmic, Eye View Digital, Yieldmo, Bidtellect, Bidfluence Direct, Adform Reseller, Converstand Media Direct, ORC International Direct, EMX, Yahoo Direct, Exponential Direct, PubMatic Direct, RubiconProject Direct, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, Rock You Reseller, Next Millenium Direct, Mars Media Group Direct, Vuble Reseller, Fatchilli Direct, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Undertone Reseller, Bidtellect Reseller, Inneractive Direct, Komoona Reseller, Imonomy Direct, Improve Digital Reseller, Lockerdome Direct, Media.net Direct, RTK Direct, ShareThrough Direct, DoubleClick Bid Manager, Ad Lightning, Admixer Direct, AppNexus Direct, LKQD Direct, TripleLift, Blis, Nativo Reseller, Infolinks Direct, BidSwitch, Brightcom Reseller, Yahoo Reseller, AdMan Direct, AerServ Direct, AnyClip Direct, FreeWheel Direct, Improve Digital Direct, LiveIntent Direct, Nativo Direct, Quantcast Direct, Revcontent Direct, SmartAdServer Direct, SpotXChange Direct, Tremor Video Direct, TrustX Direct, Undertone Direct, Zedo Direct, Admixer Reseller, AdYouLike Reseller, GroundTruth Reseller, LoopMe Reseller, OneTag Reseller, SmartyAds Reseller, Telaria Reseller, fluct Direct, ucfunnel Direct, E-Planning Direct, Insticator Direct, Rich Audience Direct, AdMan Reseller, FLoC, 152 Media Direct, OneTag Direct, App-Ads.txt, Roku, MaxPoint Interactive, adtelligent Direct, saambaa Direct, The MediaGrid Direct, TargetSpot Direct, Triton Digital Direct, Sharethrough, Yieldmo Reseller, SmartyAds Direct, WideOrbit Direct, Genesis Media Reseller, Media.net Reseller, The MediaGrid Reseller, Triple Lift Reseller, ID5.