Kochava Media Index - BACKPACKING LIGHT Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Backpacking Light hosts the world's most passionate core community of lightweight wilderness travelers. We are a membership-based cooperative that offers:

Our Mission: "To promote multi-day, backcountry travel in a self-supported ("backpackable"), lightweight style."

What is Backpacking Light?

ARTICLES: Exclusive access to technical content, test reports, product reviews, research reviews, and state of the market reports.

COMMUNITY: A civilized, appropriately-moderated, and respectful community of like-minded outdoor enthusiasts in the Internet's most active forums about lightweight backpacking.

SHOP: A gear shop containing a focused selection of gear for ultralight backcountry travel, including gear and apparel designed and manufactured by our staff specifically for our members.

WIKI: The Internet's fastest growing community-driven encyclopedia about lightweight backpacking.

SCHOOL: A wilderness education program that offers in-depth instruction and outdoor adventure for all experience levels.

Company Name:
BACKPACKING LIGHT

(View Trends)

Headquarters: (View Map)
Laramie, WY, United States
1 - 10 employees
http://www.backpackinglight.com/cgi-bin/backpackinglight/advertising.html?id=3AUWVi7w:222.127.172.53

Desktop Display, Mobile Display, Email, Social
CPM
Web Publisher
Headline:
Publisher: BackpackingLight.com - The Community of Lightweight Hiking and Backcountry Travel

Key Differentiator
Backpacking Light hosts the world's most passionate core community of lightweight wilderness travelers. We are a membership-based cooperative that offers: ARTICLES: Exclusive access to technical content, test reports, product reviews, research reviews, and state of the market reports. COMMUNITY: A civilized, appropriately-moderated, and respectful community of like-minded outdoor enthusiasts in the Internet's most active forums about lightweight backpacking. SCHOOL: A wilderness education program that offers in-depth instruction and outdoor adventure for all experience levels. Backpacking Light Gear Testing Laboratory Backpacking Light takes product testing seriously, and aims to publish the most technically advanced reviews of shelters, stoves, packs, insulation, and other outdoor gear available anywhere. How is Backpacking Light Different from Other Magazines and Websites? Backpacking Light publishes comprehensive gear reviews that are critical, honest, and founded on both sound technical analysis and rigorous field use. In its most distilled form, the answer to that question is simple: we question everything. From the marketing claims we find on hang tags to the (sometimes outrageous) recommendations we read in other outdoor magazines, we are skeptics at heart. We believe in the intelligence of the consumer - you - and prefer to educate you by delivering sound, judgment-based, and evidence-based information rather than capitalizing on gullibility and feeding you a shallow stream of consciousness that will only satisfy you when you get bored of reading SkyMall on your next flight. Passionate and respectful community. Everyone is welcome here. Except for people that don't play nice, and don't respect each other. We believe that the real value of the Internet is in fostering community in a way that helps, and not hurts, society. Trolls, spammers, fools, bigots, and idiots are aggressively moderated in our forums so the rest of us can actually learn from each other

134902 Global Rank
38030
United States
618 K Estimated Visits

Traffic Sources

Search

82.44%
Direct

13.86%
Social

1.90%
Referrals

1.28%
Mail

0.53%
Display

0.00%

Geography Breakdown

United States

62.10%
Canada

10.02%
United Kingdom

5.68%
Germany

2.19%

Powered by

Global Rank 49,169

1,429

Links In Count 583

11

United States Rank 9,953

2,642

United States Page Views 83.0%

4.3%

Traffic Rank
Pageviews

Top Countries

United States 83.0%
Hong Kong 2.3%
Austria 2.2%
Canada 2.1%
United Kingdom 1.8%

Top Sites Linking In

Top Search Keywords

Opportunities
Partners Programs
Amazon Associates Program

Native

5.95%
Standard

94.05%
Direct

0.00%

Ads Seen Recently

6,690

Latest Advertisers

Advertiser Ranking

Longest Running Ad

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9316

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spotxchange.com

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spotx.tv

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rubiconproject.com

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pubmatic.com

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reseller

50758

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BACKPACKING LIGHT advertising reaches 618k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on BACKPACKING LIGHT will allow you to reach consumers in industries or verticals such as .

They are headquartered at Laramie, WY, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, BACKPACKING LIGHT inventory partners include: pubmatic.com, emxdgt.com, coxmt.com, appnexus.com, spotxchange.com, spotx.tv, rubiconproject.com, rhythmone.com, outbrain.com, openx.com, lkqd.net, lkqd.com, google.com, criteo.com, contextweb.com, bidtellect.com, 33across.com, gumgum.com, chocolateplatform.com, vdopia.com, tribalfusion.com, exponential.com, freewheel.tv, adtag.vidssp.com, tremorhub.com, indexexchange.com, yahoo.com, ad-generation.jp, districtm.io, adtech.com, aps.amazon.com, video.unrulymedia.com, improvedigital.com, advertising.com, taboola.com, adform.com, openx, publisherdesk.com, telaria.com, connatix.com, pubnx.com, ucfunnel.com, aralego.com, aol.com, sonobi.com, lijit.com, sovrn.com, conversantmedia.com, infolinks.com, admanmedia.com, beachfront.com, smartadserver.com, spotx, avantisvideo.com, synacor.com, sharethrough.com, media.net, lockerdome.com, adtelligent.com, adyoulike.com, spot.im, spotim.market, springserve.com, aolcloud.net, consumable.com, triplelift.com, teads.tv, yieldmo.com, axonix.com, pubnative.net, smaato.com, xad.com, loopme.com, trioninteractive.com, adagio.io, onetag.com, themediagrid.com, advangelists.com, mantisadnetwork.com, undertone.com, bidfluence.com, glndigital.com, tritondigital.com, adswizz.com, targetspot.com, engagebdr.com, my6sense.com, revcontent.com, amxrtb.com, vidazoo.com, spotexchange.com.

BACKPACKING LIGHT works with Advertising technology companies such as DoubleClick.Net, Google Adsense, Evidon, Google Publisher Tag, Aggregate Knowledge, Turn, SkimLinks, DoubleVerify, Adconion, Amazon Ad System, Amazon Associates, AppNexus, The Trade Desk, Openads/OpenX, Yahoo Small Business, AppNexus Segment Pixel, SpotXchange, Mediaplex, Rocket Fuel, Integral Ad Science, PointRoll, X Plus One, Conversant, Commission Junction, Google AdSense Custom Search Ads, DoubleClick Bid Manager, BlueKai DMP, BlueKai, AvantLink, Facebook Custom Audiences, Google Adsense Asynchronous, StickyAds TV, Advertising.com, Adap.TV, IponWeb BidSwitch, Media Innovation Group, Teads, Atlas, Rubicon Project, Index Exchange, Tapad, Trueffect, Walmart, Adblade, AdBlade Embed, Adify, Vidible, Flashtalking, Google AdSense Integrator, Adform, VINDICO, BannerFlow, Sojern, Ads.txt, Google Reseller, Innovid, Pubmatic, Google Direct, DistrictM, GumGum, SiteScout, Yahoo Ad Sync, Technorati Media, Burst Media, Criteo, Beeswax, Taboola, StackAdapt, Simpli.fi, AcuityAds, Blis, RUN Ads, Media.net, MaxPoint Interactive, Drawbridge, AdStanding, Sovrn Direct, Lijit Direct, AppNexus Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, DistrictM Reseller, IndexExchange Direct, IndexExchange Reseller, Lockerdome Direct, DistrictM Direct, AdYouLike Direct, AdYouLike Reseller, Bidfluence Reseller, ContextWeb Reseller, ORC International Reseller, ORC International Direct, RubiconProject Direct, Yieldmo Direct, Teads Direct, Triple Lift Direct, FreeWheel Direct, Consumable Direct, AOL Reseller, Sonobi Reseller, Sovrn Reseller, Kargo Direct, LKQD Reseller, SpringServe Reseller, Improve Digital Reseller, SmartAdServer Reseller, Converstand Media Direct, AppNexus Direct, Tremor Video Reseller, RhythmOne Direct, SpotXChange Reseller, FreeWheel Reseller, adtelligent Reseller, Media.net Direct, ShareThrough Direct, GumGum Direct, Telaria Reseller, Undertone Direct, PubMatic Direct, Adform Reseller, Amazon Direct, RhythmOne Reseller, Yahoo Reseller, Exponential Reseller, Chocolate Direct, 33 Across Reseller, Bidtellect Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, Comet Cox Media Reseller, Synacor Reseller, Beachfront Direct, AvantisVideo Direct, OpenX Direct, Beachfront Reseller, AdMan Reseller, Infolinks Direct, Synacor Direct, Connatix Direct, LKQD Direct, Converstand Media Reseller, Google Remarketing, Triton Digital Direct, The MediaGrid Reseller, OneTag Reseller, ucfunnel Reseller, Prebid, TargetSpot Direct, Revcontent Direct, my6sense Reseller, Taboola Direct, Amazon Transparent Ad Marketplace, Lijit Reseller, Teads Reseller, Vidazoo Reseller, SmartAdServer Direct, LoopMe Reseller, Smaato Reseller, Yahoo Direct, Mantis, Sonobi Direct, FLoC, vidoomy Reseller, Aniview Reseller, E-Planning Reseller, Yieldmo Reseller, Criteo Reseller, ShareThrough Reseller, OneTag Direct, 33 Across Direct, Media.net Reseller, Triple Lift Reseller, Nativo Direct, Mobfox Reseller.