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Bankrate, LLC (Bankrate Inc. - RATE (NYSE))
Publisher: Financial Rate Information
Last Edited by
Garrett Gan
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About

Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the Internet. Bankrate provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, personal loans, and other categories, such as retirement, automobile loans, and taxes.

The Bankrate network includes Bankrate.com, CreditCards.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, Bankrate.com.cn, CreditCards.ca, CD.com, Walla.by and Quizzle.

Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of over 600 local markets, Bankrate generates rate tables in all 50 U.S. states. Bankrate develops and provides web services to over 100 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, CNBC, and Bloomberg. In addition, Bankrate licenses editorial content to over 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times, and The Boston Globe.

  • Company Name:
    Bankrate, LLC
  • CEO Name:
    Kenneth S. Esterow
  • Parent Company Name:
    Bankrate Inc. - RATE (NYSE)
    • (View Trends)
  • Headquarters: (View Map)
    Austin, TX, United States
  • Office Locations:
    HQ: New York. & Palm Beach Gardens Also: Chicago, San Francisco, Austin, Detroit and Boise
  • 50 - 200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Native, Social, Desktop Video
  • CPA, CPC, CPL, CPM, Flat Rate, Pay-Per-Call
  • Web Publisher
  • Minimum Spend:
    $1-$500
  • Headline:
    Publisher: Financial Rate Information
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Consumer Packaged Goods, eCommerce, Financial Services, Non-Profit
  • Key Differentiator
    Bankrate helps you Maximize Your Money and Master Life's Financial Journey. There's a financial decision to be made at nearly every stage of life. Bankrate.com offers the expert advice and tools you need to make those decisions with confidence. And we make it easy! Bankrate.com helps you find and compare rates on financial products like mortgages, credit cards, car loans, savings accounts, certificates of deposit, checking and ATM fees, home equity loans and banking fees. Bankrate.com also publishes original and objective content to help you make smarter financial decisions. Our award-winning reporters and editors provide expert advice on nearly every major financial decision you may encounter -- from purchasing your first home, to selecting a new car, to saving for retirement. Bankrate has over four decades of experience in financial publishing, so you know you're getting information you can trust. Bankrate was born in 1976 as "Bank Rate Monitor," a print publisher for the banking industry. In 1996, Bankrate made its online debut as Bankrate.com. Since then, we have increased our site traffic to over 15 million monthly unique visitors, expanded our distribution outlets and added new content channels. Hundreds of top publications rely on Bankrate, as well. Outlets such as The Wall Street Journal, USA Today, The New York Times, CNBC and Bloomberg depend on Bankrate as the trusted source of financial rates and information. We continually strive to provide consumers with the expert advice and tools needed to succeed throughout life's financial journey. No matter the financial decision you're facing, Bankrate.com is here to help!
  • Owned / Operated Properties
    interest.com, creditcards.com
  • Targeting

    Geographic. Lending Products (Mortgages, Home Equity, Auto Loans, Debt Management), Banking Products (CDs Money Markets & Investments, Credit Cards), Insurance Products (Auto Home & Life)

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 1280648 Global Rank
  • 284596
    United States
  • 181 K Estimated Visits
Traffic Sources
  • Search
    62.74%
  • Direct
    31.61%
  • Social
    3.51%
  • Referrals
    2.14%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 1,339
14
Links In Count 19,515
13,388
United States Rank 331
17
United States Page Views 83.1%
4.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Banking Services
  • Banks and Institutions
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 31 Total reviews
  • App Url: https://itunes.apple.com/app/bankrate-inc-/id650824792
  • App Support: http://www.bankrate.com/coinfo/webmasteremail.asp
  • Genre: Finance
  • Bundle ID: com.bankrate.auto
  • App Size: 25.4 M
  • Version: 2.2.19
  • Release Date: August 16th, 2013
  • Update Date: December 5th, 2015

Description:

The Bankrate Auto app can help you find your next car, figure how much it will cost to own and assist you with making smart decisions about your next vehicle purchase. This easy-to-use app allows you to look up new and used vehicle prices, find local dealerships, view car photo galleries, calculate monthly car payments, get auto insurance quotes and find real-time auto rates from banks and credit unions.

Features of the Bankrate Auto app:

Car Payment Calculator
• Calculate monthly car payments based on loan amount, interest rate and loan term
• Adjust values to determine the monthly car payment you can afford
• Use the amortization table to view your principal, interest and balance over time
• Calculate how making extra payments can affect your payoff, shorten your loan term and reduce total interest paid

Auto Loan Rates
• Find auto rates for new and used cars for the loan amount you’re searching for
• Get rate quotes from lenders without having to disclose personal information
• Save searches and calculations for future reference

Look Up New & Used Vehicle Pricing
• Get vehicle pricing for new & used cars based on make, model, year & body style
• Browse photo galleries of hundreds of cars, trucks and SUVs
• Find local Dealerships in your area by make

Car Insurance Quotes
• Get car insurance quotes based on geographic location

News & Advice
• Read articles and watch videos relating to vehicle purchases, leases, trade-ins, financing and other topics to help manage your personal finances
• Stay informed and get advice from Bankrate.com’s expert editorial staff & bloggers

Sort by

Nov 29, 2015

Not easy to use

You can't enter a number, just slide a circle. It is very inaccurate. It won't stay where you put it. The percent works better. OK app.

Nov 25, 2015

No flexible

No 0% not up to 84 months in loan. Worthless. Will be deleting.

Nov 17, 2015

Very nice

This app is very helpful and practical

Oct 10, 2015

Easy to used

Great app but it nice if I could used 0% and see financing more then 72 month

Sep 25, 2015

Great app

Love it very helpful and easy to use

Mechaniscville bill

Jun 17, 2015

Needs updating

Will not allow auto loans to 84 months.
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Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
MoPub
MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience.
MessageUI
The Message UI framework provides specialized view controllers for presenting standard composition interfaces for email and SMS (Short Messaging Service) text messages. Use these interfaces to add message delivery capabilities without requiring the user to leave your app.
UIKit
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Facebook
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Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
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  • Standard
    98.55%
  • Direct
    1.45%
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413
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Bankrate, LLC
Device
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Dates Active
Aug 04, 2018 to Aug 02, 2020
Bankrate, LLC
Device
Desktop
Dimensions
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Dates Active
Jul 14, 2020 to Jun 01, 2021
Bankrate, LLC
Device
Mobile
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Dates Active
Jan 15, 2021 to May 31, 2021
Bankrate, LLC
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Mobile
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Dates Active
Jan 15, 2021 to Jun 01, 2021
Bankrate, LLC
Device
Desktop
Dimensions
728x90
Dates Active
Jan 15, 2021 to Jun 01, 2021
Bankrate, LLC
Device
Desktop
Dimensions
728x90
Dates Active
Jan 15, 2021 to Jun 01, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
[pub-0174696702846016]
f08c47fec0942fa0
google.com
direct
[pub-4348991336676149]
f08c47fec0942fa0
Bankrate, LLC advertising reaches 15M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Australia. Pricing models they offer are CPA, CPC, CPL, CPM, flat_rate, Pay-Per-Call on channels such as Display, Email, Mobile, Native, Social, Video Advertising on Bankrate, LLC will allow you to reach consumers in industries or verticals such as Financial Services, Consumer Packaged Goods, eCommerce, Non-Profit; you can target them with parameters such as: Geographic. Lending Products (Mortgages, Home Equity, Auto Loans, Debt Management), Banking Products (CDs Money Markets & Investments, Credit Cards), Insurance Products (Auto Home & Life).

They are headquartered at Austin, TX, United States, and have 13 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Bankrate, LLC inventory partners include: google.com.

Bankrate, LLC works with Advertising technology companies such as Facebook Exchange FBX, Turn, X Plus One, Accuen, Yahoo Publisher Network, Integral Ad Science, AOL-Time Warner Online Advertising, DemDex, Videology, Yield Manager, Media Innovation Group, DoubleVerify, Open AdStream, AdRoll, eXelate, Evidon, Aggregate Knowledge, Google Adsense, AppNexus, Mediaplex, Atlas, DoubleClick.Net, BlueKai, Swoop, bRealtime, Twitter Ads, Yahoo Small Business, Tapad, Experian, AppNexus Segment Pixel, Google Adsense Asynchronous, Openads/OpenX, The Trade Desk, IponWeb BidSwitch, Simpli.fi, BlueKai DMP, Tribal Fusion, Neustar AdAdvisor, Advertising.com, Taboola, Outbrain, Rubicon Project, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, Eyeota, ExactTarget, Pubmatic, Drawbridge, Yieldmo, Sharethrough, Index Exchange, Improve Digital, Google Publisher Tag, Criteo OneTag, Criteo, Adobe Audience Manager Sync, Ads.txt, Google Direct, Sonobi Direct, ShareThrough Direct, ORC International Direct, AppNexus Reseller, Google Reseller, AppNexus Direct, Converstand Media Direct, Sovrn Direct, Lijit Direct, PubMatic Direct, RubiconProject Direct, OpenX Direct, AOL Direct, Synacor Direct, AOL Reseller, SmartAdServer Reseller, PubMatic Reseller, Comet Cox Media Reseller, IndexExchange Reseller, LKQD Reseller, OpenX Reseller, ContextWeb Reseller, Fyber Reseller, RubiconProject Reseller, SpotXChange Reseller, Tremor Video Reseller, SpringServe Reseller, FreeWheel Reseller, Carambola Direct, DistrictM Reseller, RhythmOne Reseller, Sovrn Reseller, Lijit Reseller, Adform Reseller, AdYouLike Reseller, Converstand Media Reseller, Nativo Reseller, Synacor Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, Bizo, LinkedIn Ads, StackAdapt, Thrive Direct, Adblade Reseller, ucfunnel Reseller, BrightRoll Reseller, Optimatic Reseller, Rock You Reseller, Vertoz Reseller, Microsoft Advertising, Amazon Direct, IndexExchange Direct, LiveIntent Direct, Media.net Direct, Teads Direct, Triple Lift Direct, Yahoo Direct, Yieldmo Direct, comScore Activation, AudienceScience, FLoC.
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Last Updated 11/18/24
Bankrate, LLC advertising reaches 15M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Australia. Pricing models they offer are CPA, CPC, CPL, CPM, flat_rate, Pay-Per-Call on channels such as Display, Email, Mobile, Native, Social, Video Advertising on Bankrate, LLC will allow you to reach consumers in industries or verticals such as Financial Services, Consumer Packaged Goods, eCommerce, Non-Profit; you can target them with parameters such as: Geographic. Lending Products (Mortgages, Home Equity, Auto Loans, Debt Management), Banking Products (CDs Money Markets & Investments, Credit Cards), Insurance Products (Auto Home & Life).

They are headquartered at Austin, TX, United States, and have 13 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Bankrate, LLC inventory partners include: google.com.

Bankrate, LLC works with Advertising technology companies such as Facebook Exchange FBX, Turn, X Plus One, Accuen, Yahoo Publisher Network, Integral Ad Science, AOL-Time Warner Online Advertising, DemDex, Videology, Yield Manager, Media Innovation Group, DoubleVerify, Open AdStream, AdRoll, eXelate, Evidon, Aggregate Knowledge, Google Adsense, AppNexus, Mediaplex, Atlas, DoubleClick.Net, BlueKai, Swoop, bRealtime, Twitter Ads, Yahoo Small Business, Tapad, Experian, AppNexus Segment Pixel, Google Adsense Asynchronous, Openads/OpenX, The Trade Desk, IponWeb BidSwitch, Simpli.fi, BlueKai DMP, Tribal Fusion, Neustar AdAdvisor, Advertising.com, Taboola, Outbrain, Rubicon Project, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, Eyeota, ExactTarget, Pubmatic, Drawbridge, Yieldmo, Sharethrough, Index Exchange, Improve Digital, Google Publisher Tag, Criteo OneTag, Criteo, Adobe Audience Manager Sync, Ads.txt, Google Direct, Sonobi Direct, ShareThrough Direct, ORC International Direct, AppNexus Reseller, Google Reseller, AppNexus Direct, Converstand Media Direct, Sovrn Direct, Lijit Direct, PubMatic Direct, RubiconProject Direct, OpenX Direct, AOL Direct, Synacor Direct, AOL Reseller, SmartAdServer Reseller, PubMatic Reseller, Comet Cox Media Reseller, IndexExchange Reseller, LKQD Reseller, OpenX Reseller, ContextWeb Reseller, Fyber Reseller, RubiconProject Reseller, SpotXChange Reseller, Tremor Video Reseller, SpringServe Reseller, FreeWheel Reseller, Carambola Direct, DistrictM Reseller, RhythmOne Reseller, Sovrn Reseller, Lijit Reseller, Adform Reseller, AdYouLike Reseller, Converstand Media Reseller, Nativo Reseller, Synacor Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, Bizo, LinkedIn Ads, StackAdapt, Thrive Direct, Adblade Reseller, ucfunnel Reseller, BrightRoll Reseller, Optimatic Reseller, Rock You Reseller, Vertoz Reseller, Microsoft Advertising, Amazon Direct, IndexExchange Direct, LiveIntent Direct, Media.net Direct, Teads Direct, Triple Lift Direct, Yahoo Direct, Yieldmo Direct, comScore Activation, AudienceScience, FLoC.