The most advanced cross-environment tracking and attribution platform.

Technology, Mobile App Installs

Over the last five years the advertising ecosystem has begun to recognize the need for transparency and accountability against the $250 billion spent the US. The challenge lies in tracking a multi-channel, multi-exposure, multi-metric environment where the need to unify consumer identity is only one piece of solving puzzle. Agencies and brands have begun to measure new metrics in recent years such as fraud, viewability and physical location visits in an effort to close the gap in accountability. However, for the most part, media channels, conversion environments and media metrics are measured in silos and then stitched loosely back together via agency analysts. The result is an aesthetic measurement view for brands that comes at a high cost via multiple partners that in the end provides very little value. With these challenges, Barometric has seized the opportunity to unify measurement across channels, environment and metrics at economies of scale that result in actionable insights and data that create media efficiency. Barometric is the most advanced cross-environment media tracking and measurement solution in market. Originally developed as an internal tool for AdTheorent’s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric’s technology has served, tracked, and organized petabytes of data for use by brands to understand cross environment activity and gain actionable insights. Barometric is now offered as an independent hosted service offering for use with all media allowing marketers to leverage Barometric’s transparent, multi-environment methodology to measure cross-channel engagement in real-time, allowing for ongoing optimization and campaign management. Barometric is the only solution capable of collecting mobile IDs across all environments — such as web, app, rich media, video and brand studies — and matching these multiple IDs to a single user, resulting in superior attribution.