Cinema Advertising On-Screen - Before The Movie

Welcome to Before The Movie. This is an exciting time for us as our industry continues to explode while studios release an abundance of tent pole pictures and cinema audiences pack movie theaters in anticipation of what they will see and experience on the big screen. This is a great time for small businesses to think outside the box and consider including cinema in their mix of advertising. Traditional media remains expensive and much of it is less effective due to ad avoidance techniques practiced by consumers today. More than 75% of consumers own a DVR and over 77% of them use it to skip over the advertisements. Satellite radio, MP3 players and pop up blockers are just a few of the other ways they avoid listening or viewing commercials. Newspapers are becoming less and less effective on their own because many people are getting their news elsewhere and advertisers are choosing motion over static imagery. I encourage you to peruse our website and believe that you will find the information useful in determining if cinema is right for your business. This is the most affordable and powerful form of advertising available for small business today. I invite you to let your imagination and creative juices flow because like the movies themselves, your business will come to life on the silver screen! I look forward to seeing you at the movies.