About

BidSwitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by IPONWEB, BidSwitch was created to help programmatic technology companies meet the challenges and redundancies produced by the rapidly expanding global real-time ecosystem. As a company, BidSwitch is completely neutral and never takes a position on media. We are focused on solving the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.

Today, BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, native, video, TV, DOOH and VR ecosystems — all via a single standardised integration. By integrating with BidSwitch, partners* can instantly access hundreds of platforms through normalised protocols. The unique myBidSwitch UI includes features that make maintaining, optimizing and customizing relationships between supply and demand fast and easy.

Capabilities
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Linear TV, Mobile Display, Mobile Video, Native, Desktop Video
  • CPM
  • Ad Technology Provider, Other
  • Headline:
    Global Programmatic Infrastructure-level solutions for the Ad Technology Ecosystem
  • Industries
    Technology
  • Key Differentiator
    BidSwitch was born from the challenges and inefficiencies resulting from a rapidly expanding real-time programmatic ecosystem. Engineered by IPONWEB, BidSwitch represents a global programmatic infrastructure made up of 350+ partners, translating more than 400B impressions a day. Our global team, leverages more than a decade of experience pioneering technology in the real-time advertising space. Independent and privately owned, our neutrality means we never take a position on media and never play favourites.We choose our partners carefully and work with the world’s most reputable and innovative buyers and sellers—and we’re still growing.Operating globally – BidSwitch has offices in New York, London, San Francisco, Singapore and Tokyo; with engineering centers in Moscow & Berlin.
  • Targeting

    domain, geo, country, region, city, bid group, user agenct, media type

Site Traffic
  • 1735141 Global Rank
  • 42983
  • 17.2 K Estimated Visits
Traffic Sources
  • Direct
    79.33%
  • Search
    18.19%
  • Referrals
    1.97%
  • Mail
    0.51%
  • Display
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 36,958
1,510
United States Rank 8,089
2,149
United States Page Views 74.0%
19.2%
Top Countries
Top Search Keywords
  • Lawyers and Law Firms
  • Intellectual Property
Bidswitch advertising reaches 17.2k visitors across desktop and mobile web, in countries such as United States, Japan. Pricing models they offer are CPM on channels such as Connected TV, DigitalAudio, Display, Linear TV, Mobile, MobileVideo, Native, Video Advertising on Bidswitch will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: domain, geo, country, region, city, bid group, user agenct, media type.

They are headquartered at New York, NY, United States, and have 6 advertising & marketing contacts listed on Kochava.

Bidswitch works with Advertising technology companies such as DoubleClick.Net, Google Remarketing.