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BILLFOLD
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About

The Billfold aims to do away with the misbelief that talking about difficult money issues is uncomfortable, and create a space to have an honest conversation about how we save, spend and repay our debts. We are going to break one of the last taboos in our culture — talking about what you earn, what you spend, what you owe.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    The Billfold is not another personal finance site. A personal finance site is a site for people who have decided to overhaul their financial lives, and want help doing it. We are a site about money. We are interested in people’s lives and how funds make those lives awesome, and not-so-awesome. The Billfold aims to do away with the misbelief that talking about difficult money issues is uncomfortable, and create a space to have an honest conversation about how we save, spend and repay our debts. We are going to break one of the last taboos in our culture — talking about what you earn, what you spend, what you owe. The Billfold is co-edited by Mike Dang and Logan Sachon, with contributions from talented people from around the globe. Who are Mike and Logan? Well, a friend once described the two as “a study in contrasts.” Mike pays all his bills on time, saves for retirement, and sends home money to his parents. Logan lives off her credit cards, has $3 in her savings account, and has her parents pay her phone bill. Meaghan O’Connell is our associate editor. You can read more about her here. Meaghan can be reached here. Interested in contributing to The Billfold? Send an e-mail to Mike and he will get back to you as soon as he can. The Billfold is published under the Awl network, and our publisher is John Shankman. You can send advertising and business-related inquiries to John@theawl.com.
Site Traffic
  • 916888 Global Rank
  • 288681
    United States
  • 105 K Estimated Visits
Traffic Sources
  • Search
    80.99%
  • Direct
    12.74%
  • Referrals
    3.18%
  • Social
    2.80%
  • Mail
    0.29%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 149,257
1,550
Links In Count 395
1
United States Rank 38,846
869
United States Page Views 65.0%
2.9%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Deutsch
  • Online-Shops
  • Allgemeines Sortiment
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
537074571
6a698e2ec38604c6
google.com
direct
pub-2844113157628664
f08c47fec0942fa0
google.com
reseller
pub-6728307037029826
f08c47fec0942fa0
BILLFOLD advertising reaches 105k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on BILLFOLD will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, BILLFOLD inventory partners include: openx.com, google.com.

BILLFOLD works with Advertising technology companies such as Facebook Exchange FBX, cXense, eXelate, Taboola, Adconion, Media Innovation Group, Open AdStream, IndieClick, Rubicon Project, AdMeld, DoubleVerify, Pubmatic, Accuen, Aggregate Knowledge, DemDex, RadiumOne, Chango, SiteScout, Brandscreen, Rocket Fuel, Turn, Evidon, Mediaplex, Conversant, DoubleClick.Net, Google Adsense, Specific Media, ADTECH, BlueKai, AppNexus, SAY Media Advertising, Openads/OpenX, Federated Media Publishing, Real Media Group, Atlas, PointRoll, Proclivity, AudienceScience, AOL-Time Warner Online Advertising, AcuityAds, Advertising.com, IponWeb BidSwitch, 161Media, MyBuys, PulsePoint, AdGear, Yahoo Small Business, Fetchback Retargeting, VINDICO, Polymorph, Sharethrough, Drawbridge, Twitter Ads, Switch Ads, bRealtime, Burst Media, Upfront Digital Media, Improve Digital, Brilig, Tapad, Jumptap, Ozone Media, CPX Interactive, AppNexus Segment Pixel, MLN Advertising, eyeReturn, LiveRail, Metrigo, RealVu, Optimax Media Delivery, Undertone, Commission Junction, Amazon Associates, AdKnowledge Engage, Magnetic, Google Publisher Tag, Ads.txt, Google Reseller, Google Direct, OpenX Reseller, Google AdSense Integrator, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, FLoC.
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Last Updated 1/5/25
BILLFOLD advertising reaches 105k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on BILLFOLD will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, BILLFOLD inventory partners include: openx.com, google.com.

BILLFOLD works with Advertising technology companies such as Facebook Exchange FBX, cXense, eXelate, Taboola, Adconion, Media Innovation Group, Open AdStream, IndieClick, Rubicon Project, AdMeld, DoubleVerify, Pubmatic, Accuen, Aggregate Knowledge, DemDex, RadiumOne, Chango, SiteScout, Brandscreen, Rocket Fuel, Turn, Evidon, Mediaplex, Conversant, DoubleClick.Net, Google Adsense, Specific Media, ADTECH, BlueKai, AppNexus, SAY Media Advertising, Openads/OpenX, Federated Media Publishing, Real Media Group, Atlas, PointRoll, Proclivity, AudienceScience, AOL-Time Warner Online Advertising, AcuityAds, Advertising.com, IponWeb BidSwitch, 161Media, MyBuys, PulsePoint, AdGear, Yahoo Small Business, Fetchback Retargeting, VINDICO, Polymorph, Sharethrough, Drawbridge, Twitter Ads, Switch Ads, bRealtime, Burst Media, Upfront Digital Media, Improve Digital, Brilig, Tapad, Jumptap, Ozone Media, CPX Interactive, AppNexus Segment Pixel, MLN Advertising, eyeReturn, LiveRail, Metrigo, RealVu, Optimax Media Delivery, Undertone, Commission Junction, Amazon Associates, AdKnowledge Engage, Magnetic, Google Publisher Tag, Ads.txt, Google Reseller, Google Direct, OpenX Reseller, Google AdSense Integrator, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, FLoC.