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Brightroll (Yahoo!)
Understanding Programmatic: Fraud and Inventory Quality
CPC, CPM
Last Edited by
Erin Wilson
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About

BrightRoll is Yahoo’s unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.

  • Company Name:
    Brightroll
  • Parent Company Name:
    Yahoo!
    • (View Trends)
  • Headquarters: (View Map)
    San Francisco, CA, United States
  • Office Locations:
    San Francisco, Toronto, London, Boston, Chicago, Detroit, Beverly Hills, New York, and Palo Alto.
  • 500 - 1,000 employees
Capabilities
  • Connected TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Industries
    Automotive, Clothing & Fashion, Energy and Utilities, Food & Beverage, Gaming, Health & Beauty
  • Key Differentiator
    Grow your business with the BrightRoll Exchange, one of the industry’s largest marketplaces connecting publishers and advertisers to video, display, and native digital advertising. Premium, highly viewable supply from Yahoo and thousands of top-tier publishers and apps A comprehensive inventory quality process ensures high-quality, brand-safe inventory Best-in-class support delivers customized programmatic solutions and exclusive deals
  • Targeting

    Contextual, Category, Behavioral, Geographic, Demographic, Data

  • Data Partners
    Acxiom, AddThis, Adobe, AffinityAnswers, Alliant, Arcametrics, Autobytel, Bizo, Bluekai Oracle, Crosspixel, Dataium, Dataline, Datalogix, Dataxpand, Datonics, Exelate, Experian, Financial Audiences, Forbes, HomeAway, i360, i-Behavior, Infogroup, IRi, |X|, Kantar Shopcom, Krux, Liveram, Lotame, Neustar, NinthDecimal, IHS Automotive by Polk, Profound Networks, Quantcast, Relevate, Signal, Sirdata, TRA, TransUnion, TruSignal, V12 Group, Webbula, [x+1], Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Doubleverify, AdXpose, Adometry, Adsafe, Telemetry
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 24416874 Global Rank
  • 5667495
    United States
  • 28.1 K Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 7,327,983
41,124
Links In Count 216
3
United States Rank 156,868
8,524
United States Page Views 73.4%
1.9%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Systems
  • Apple
Brightroll advertising reaches 28.1k visitors across desktop and mobile web, in countries such as Canada, United Kingdom, United States. Pricing models they offer are CPC, CPM on channels such as Connected TV, Mobile, MobileVideo, Native, Social, Video Advertising on Brightroll will allow you to reach consumers in industries or verticals such as Energy and Utilities, Food & Beverage, Health & Beauty, Gaming, Clothing & Fashion, Automotive; you can target them with parameters such as: Contextual, Category, Behavioral, Geographic, Demographic, Data.

They are headquartered at San Francisco, CA, United States, and have advertising & marketing contacts listed on Kochava.

Brightroll works with Advertising technology companies such as Google Remarketing, BrightRoll, Atlas, Yahoo Publisher Network, DoubleClick.Net, Google Adsense, Yield Manager, AppNexus, Facebook Exchange FBX, Yahoo Small Business, AppNexus Segment Pixel, AdRoll, Twitter Ads, Pubmatic, IponWeb BidSwitch, MLN Advertising, Rubicon Project, Bizo, Neustar AdAdvisor, BlueKai, Media Innovation Group, Openads/OpenX, LinkedIn Ads, BlueKai DMP, Index Exchange, Facebook Custom Audiences, Specific Media.
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Last Updated 11/4/24
Brightroll advertising reaches 28.1k visitors across desktop and mobile web, in countries such as Canada, United Kingdom, United States. Pricing models they offer are CPC, CPM on channels such as Connected TV, Mobile, MobileVideo, Native, Social, Video Advertising on Brightroll will allow you to reach consumers in industries or verticals such as Energy and Utilities, Food & Beverage, Health & Beauty, Gaming, Clothing & Fashion, Automotive; you can target them with parameters such as: Contextual, Category, Behavioral, Geographic, Demographic, Data.

They are headquartered at San Francisco, CA, United States, and have advertising & marketing contacts listed on Kochava.

Brightroll works with Advertising technology companies such as Google Remarketing, BrightRoll, Atlas, Yahoo Publisher Network, DoubleClick.Net, Google Adsense, Yield Manager, AppNexus, Facebook Exchange FBX, Yahoo Small Business, AppNexus Segment Pixel, AdRoll, Twitter Ads, Pubmatic, IponWeb BidSwitch, MLN Advertising, Rubicon Project, Bizo, Neustar AdAdvisor, BlueKai, Media Innovation Group, Openads/OpenX, LinkedIn Ads, BlueKai DMP, Index Exchange, Facebook Custom Audiences, Specific Media.