About

The Bwog is the 24/7 blog incarnation of The Blue and White, Columbia University’s monthly undergraduate magazine. It updates multiple times daily, bringing readers Columbia news, gossip, arts, sports, and free food. Bwog is the place to find out what’s big on and around campus.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Bwog
  • Key Differentiator
    Bwog is an independent, student-run campus news site. After being launched in January 2006 as the online incarnation of The Blue and White magazine– intended to post stories that warranted immediate attention, such as free food alerts and breaking news—Bwog developed into Columbia’s preeminent campus blog separate from the magazine. While our focus remains set on the university and we retain ties to The Blue and White, we are a financially and administratively independent organization, published by Blue and White Publishing Inc. Bwog is completely student-run and publishes multiple posts a day during the academic year. Our goal is to alert students to information of interest and offer a critical perspective on life at Columbia. This includes news from the administration, campus gossip, and events—in addition to, still, free food. We post what you should have heard about as a member of the Columbia community, packaged with bad puns and coarse jokes. Bwog’s rise to legitimacy came with the Minuteman protests in the fall of 2006. Other highlights in Bwog history include September 2007 when Ahmadinejad came to campus—thus creating our beloved Hawkmadinejad—comprehensive coverage of Operation Ivy League in winter 2010, breaking the news on Dean Moody-Adams’ resignation in summer 2011, and the spring 2012 announcement of President Barack Obama as Barnard’s commencement speaker. As seen in the case of Obamanard, the Bwog comment section is vibrant and active. This space is intended for readers to discuss relevant topics constructively and respectfully. Bwog leaves it largely self-moderated, but reserves the right to step in, as per our comment policy. If you are interested in joining Bwog or have juicy news and gossip, email us at tips@bwog.com, or come to our open weekly meetings every Sunday at 7 pm in the Lerner SGO. For inquiries concerning advertisements, contact ads@bwog.com.
Site Traffic
  • 812655 Global Rank
  • 151281
    United States
  • 55.3 K Estimated Visits
Traffic Sources
  • Direct
    40.63%
  • Search
    29.42%
  • Social
    29.19%
  • Referrals
    0.76%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 193,992
29,233
United States Rank 33,062
206,096
United States Page Views 98.5%
10.1%
Top Countries
Top Search Keywords
  • New York University
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
BWOG
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-6802612677910230
f08c47fec0942fa0
BWOG advertising reaches 55.3k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on BWOG will allow you to reach consumers in industries or verticals such as .

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, BWOG inventory partners include: google.com.

BWOG works with Advertising technology companies such as PointRoll, AOL-Time Warner Online Advertising, Aggregate Knowledge, Advertising.com, Digilant, Facebook Exchange FBX, The Trade Desk, Real Media Group, X Plus One, Google Publisher Tag, AdPredictive, Connexity, LucidMedia, Media Innovation Group, Chango, Brandscreen, ContextWeb, Adify, MadAdsMedia, AppNexus, Openads/OpenX, Turn, Pubmatic, Rubicon Project, SiteScout, Yield Manager, Rocket Fuel, SpotXchange, Index Exchange, Dstillery, AdMeld, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, DoubleClick.Net, BlueKai, Google Adsense, Chitika, Infolinks, Flashtalking, DoubleVerify, Evidon, Integral Ad Science, Mediaplex, Atlas, Yahoo Small Business, Adconion, Taboola, Open AdStream, Dedicated Media, Facebook Custom Audiences, Conversant, Commission Junction, Google Adsense Asynchronous, Korrelate, DoubleClick Bid Manager, Smart Adserver, Neustar AdAdvisor, RadiumOne, ADTECH, Specific Media, VINDICO, Google Matched Content, Spongecell, Walmart, StickyAds TV, IponWeb BidSwitch, Adhigh, SpringServe, GetIntent, Criteo OneTag, Criteo, BounceX, AdBlade Embed, Adblade, Nano Interactive, Teads, Tapad, BannerFlow, Google Remarketing, Media.net, Undertone, VideoAmp, Beeswax, Adledge, Google AdSense Integrator, MicroAd, Google Direct, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt.