C1X is an online advertising technology company that is building exactly what the company name suggests - A "Class One Exchange" for Premium Advertising Inventory.
In online advertising, the process for the buy-side (advertisers and agencies) to buy reserved (o5r “guaranteed”) inventory from publishers has been long (more than 47 steps), complicated (many people on phones, emails, spreadsheets and even faxes) and expensive (estimated that 40% of the budget is used for operation).
For the past half-decade, Real-time-bidding (RTB) had been the prodigy that many believed would become the dominant future of online advertising. However, on the buy-side, the non-guaranteed and opaque nature of the RTB market raised doubts especially from brand advertisers. On the sell-side, publishers feared that RTB would devalue premium inventory as well as effectively forfeits publishers’ control over their own inventory. As a result, RTB has been limited to approximately 20% of display advertising spending, and the cumbersome but reliable manual processes of reserved buying have endured.
Programmatic Direct technology is an evolution of direct/guaranteed buying and selling of online advertisements towards automation and efficiency. With C1X, both the buy-side and the sell-side will be able to use less time and energy on operations and focus on the value-adding activities of advertising.
- Company Name:C1X
(View Trends)
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Headquarters: (View Map)San Jose, CA, United States
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Office Locations:India, US, APAC
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50 - 200 employees
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Desktop Display, Desktop Video, Mobile Display, Mobile Video, Connected TV, Email, Social
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CPM
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Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
- Headline:Advertising and Marketing Technology
- Self / Managed Service:Self-Service & Managed Service
- IndustrieseCommerce, Entertainment, Financial Services, Gaming, Sports, Travel & Leisure, Mobile App Installs
- Key DifferentiatorC1X is an independent technology leader that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and viewability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 2,000 premium sites globally, including a growing list of premium publishers in the U.S.
- 12125494 Global Rank
- 925107 India
- 158 K Estimated Visits
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Search92.31%
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Direct7.69%
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Mail0.00%
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Social0.00%
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Display0.00%
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Referrals0.00%
- 10 Downloads
- 10 SDKs
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=c1x.sdk.adhivefull
- App Support: http://c1exchange.com/
- Genre: social
- Bundle ID: c1x.sdk.adhivefull
- App Size: 6.32 M
- Version: 24
- Release Date: December 22nd, 2016
- Update Date: March 31st, 2017
Description:
C1X helps mobile publishers run ad campaigns to acquire new users and better monetize existing users through its SDK and demand side platform tools. Our innovative ad formats and audience profiling custom targets ads to the most valuable audiences and recommend the best actions to connect with them.
They are headquartered at San Jose, CA, United States, and have 2 advertising & marketing contacts listed on Kochava.
C1X works with Advertising technology companies such as BlueKai, BlueKai DMP, DoubleClick.Net, AppNexus, DemDex, Intimate Merger, Adobe Audience Manager Sync, C1X.