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Cake
Performance Marketing Software
CPM
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About

CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time.

In today’s complex $137.5 billion global digital advertising industry, marketers are confronted with a daunting challenge – navigating through the vast volume of information generated from campaigns and determining where to allocate online advertising dollars for the biggest impact. CAKE solves these issues. Powered on feature-rich technology, the CAKE SaaS-based solution provides a centralized, multi-channel view for real-time tracking and reporting, from acquisition through conversion. By consolidating all data and insights coming from different sources, CAKE arms savvy digital marketers with the tools necessary to make well-informed, smarter decisions.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPM
  • Ad Technology Provider
  • Headline:
    Performance Marketing Software
  • Key Differentiator
    CAKE’s culture is reflective of the people who spend their days building and supporting our products and managing our close customer relationships. Our dynamic culture and vibrant work environment promote the creativity and innovation that drive our marketing technology solutions.
Site Traffic
  • 1001253 Global Rank
  • 421781
    United States
  • 27.4 K Estimated Visits
Traffic Sources
  • Search
    52.39%
  • Direct
    41.28%
  • Referrals
    4.37%
  • Social
    1.23%
  • Display
    0.49%
  • Mail
    0.24%
Powered by
Alexa Traffic Data
Global Rank 70,014
373
Links In Count 145
10
United Kingdom Rank 3,130
504
United Kingdom Page Views 60.2%
17.0%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Sales and Marketing Productivity
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 3.1 Avg. Rating
  • 19 Total reviews
  • App Url: https://itunes.apple.com/app/get-cake/id487902075
  • App Support: https://support.getCAKE.com
  • Genre: Business
  • Bundle ID: com.cakemarketing.iOSAdmin
  • App Size: 11.3 M
  • Version: 2.4.1
  • Release Date: December 13th, 2011
  • Update Date: February 8th, 2018

Description:

The CAKE Mobile App provides marketing analytics for performance networks, advertisers and agencies. Delivering administrative functionality and sign-in for publishers/affiliates, the app also offers immediate access to real-time analytics, reporting, contacts and other key CAKE features – all on your mobile device.

• Need to contact an advertiser or affiliate? Go to the “LIST” tab, search for the company to contact, then call or email directly from your iPhone.
• Want to be notified when a “CAP” is about to reach its limit? Set up an email or text alert and then use the CAKE Mobile App to increase the “CAP” or redirect the traffic to another offer. 
• Affiliates interested in seeing reports? Input a network’s domain, your email and password and receive access to all reports.

The CAKE Mobile App supports multiple languages and currencies, plus has full roles-access capabilities allowing network owners and affiliates to only view their respective content. Additionally, you can:

• Customize the app to match your corporate branding
• Change or edit offer and campaign “CAP”
• Inactivate offers, campaigns, advertisers, affiliates, sub-affiliates
• Send creatives
• Manage pixels
• Add campaigns
• Approve applied campaigns

CAKE credentials are required for access to the CAKE Mobile App. For more company information, go to www.getCAKE.com or call 949-548-CAKE.

Sort by

Mouhamed87

Nov 11, 2016

Need updating

This app works but I expect better from cake. Please update app with more functionally. A lot of times it doesn't load the information.

andytriboletti

Jul 09, 2016

iPhone app doesn't display revenue from upsell events

iPhone app doesn't display revenue from upsell events.

LEFTeyeSTORIES.com

May 23, 2015

Never did work

I think Cake is defunct since their website has nothing to do with the app and now seems to be about actual birthday cakes or something. It never did work for me.

convert2steve

Apr 17, 2015

needs an update ...

Cake has dropped the ball with the ability to be able to search by affiliateID, see who the affiliate belongs to by affiliate manager. Overall it is decent to get a glimpse into a day, week, months worth of information. But do not rely on this app to empower you on the road without your laptop. I hope they revamp this app and pour some cash into making this a better user experience.

OkieXP

Feb 01, 2015

Useless to me

The app is not user friendly from the beginning. I tried to go to the website for more info and got an error page as a welcome. No thanks.

brooksbunni

Nov 18, 2014

Dumbest App EVER!!!

Don't waste your time on this one. The app opens to a login screen, no instructions on how to sign up for an account... No link to a website... Nada! So I clicked the link in the App Store to visit the developer's website (CakeMarketing.com) and there is no website. So I Google "Cake Marketing" and find their real website (GetCake.com). You have to contact them to "get a quote" to sign up for an account, so apparently the app is free but the service is not. Blah!!
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Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MessageUI
The Message UI framework provides specialized view controllers for presenting standard composition interfaces for email and SMS (Short Messaging Service) text messages. Use these interfaces to add message delivery capabilities without requiring the user to leave your app.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Cake advertising reaches 27.4k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Cake will allow you to reach consumers in industries or verticals such as .

They are headquartered at Newport Beach, CA, United States, and have 15 advertising & marketing contacts listed on Kochava.

Cake works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, Google Adsense, AdRoll, AppNexus, Neustar AdAdvisor, Aggregate Knowledge, AppNexus Segment Pixel, Dstillery, Bizo, Crosswise, RadiumOne, Rocket Fuel, BlueKai DMP, BlueKai, Drawbridge, Facebook Custom Audiences, The Trade Desk, DemDex, eXelate, Eyeota, Advertising.com, AudienceScience, LiveIntent, Tapad, IponWeb BidSwitch, AOL-Time Warner Online Advertising, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Adconion, Connexity, Resonate Insights, RUN Ads, Media Innovation Group, 161Media, Twitter Ads, LinkedIn Ads, IntentIQ, Adobe Audience Manager Sync, OnAudience.
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Last Updated 11/4/24
Cake advertising reaches 27.4k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Cake will allow you to reach consumers in industries or verticals such as .

They are headquartered at Newport Beach, CA, United States, and have 15 advertising & marketing contacts listed on Kochava.

Cake works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, Google Adsense, AdRoll, AppNexus, Neustar AdAdvisor, Aggregate Knowledge, AppNexus Segment Pixel, Dstillery, Bizo, Crosswise, RadiumOne, Rocket Fuel, BlueKai DMP, BlueKai, Drawbridge, Facebook Custom Audiences, The Trade Desk, DemDex, eXelate, Eyeota, Advertising.com, AudienceScience, LiveIntent, Tapad, IponWeb BidSwitch, AOL-Time Warner Online Advertising, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Adconion, Connexity, Resonate Insights, RUN Ads, Media Innovation Group, 161Media, Twitter Ads, LinkedIn Ads, IntentIQ, Adobe Audience Manager Sync, OnAudience.