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Ad Unit Sizes 728×90, 468×60, 160×600, 300×250 Maximum File Size 30k (40k for Flash) Looping/Animation 3 times, 15 seconds Format HTML, GIF, JPEG, SWF Special Instructions Audio and/or video must be user initiated. Flash Unit Timing (initial load time) 15 seconds. All ads must contain a border. Branding Study Advertising Specs Ads should not be designed to blend in with the site (e.g. do not mimic editorial fonts or colors, etc.) Ads with a white or transparent background must include a 1 pixel‐wide border. Sponsor of the advertising message must be clearly identified GRID reserves the right to decline any advertising (e.g. “alert” window ads, false computer messages, etc.) GRID reserves the right to ask for revisions if not in keeping with its standards. Display GRID General Guidelines: Advertiser’s landing page must match the offer being made in the advertisement An ordinary person must be able to make an informed decision from the offers in the ad It is the advertiser’s responsibility to ensure that all product claims, warranties, guarantees or other assurances comply with applicable laws & regulations Ad unit and landing page must have detailed disclosures/disclaimers as appropriate Banners may not ”Flash” messages which overly distract the user. All banners and advertising, when clicked, will launch the linked site in a new browser window. Creative CANNOT: Use “bait and switch” tactics, e.g. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product. Display false functionality ‐ contain graphics that simulate interactivity where no such interactivity exists Resemble error messages or Windows/Mac/Unix dialogue boxes Prompt a download Mimic news headlines in design, tone, third person sentence structure, or topic GRID Flash Guidelines: Animation stops after 15 seconds clickTag method must be used Has a backup image (gif/jpeg) Creative MUST contain an invisible button that covers the entire ad unit on the top most layer that contains the action script on (release) { getURL (clickTag, ”_blank”); }