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Caring.com
Senior Care: Housing, Home Care, Community, Articles
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With three million visitors per month, San Mateo-based Caring.com, a Bankrate company, is a leading senior care resource for family caregivers seeking information and support as they care for aging parents, spouses and other loved ones. Caring.com provides helpful caregiving content, online support groups and a comprehensive Senior Care Directory for the United States, with 150,000 consumer ratings and reviews and a toll-free senior living referral line (800) 325-8591.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Senior Care: Housing, Home Care, Community, Articles
  • Self / Managed Service:
    Managed Service
  • Industries
    Healthcare
  • Key Differentiator
    Caring.com is the leading online destination for family caregivers, with more than three million caregivers visiting each month. 76% of Caring.com registered users are female. 76% are between the ages of 40 and 69. 66% have a college education. 66% use Caring.com to research their own challenges in addition to those of their loved ones. Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol. Significant influence More than 40 million Americans are caring for adult family members." 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves." 80% of caregivers discuss treatment options with their loved ones' doctors, according to geriatrician Dr. Leslie Kernisan. 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones' finances. Top conditions of loved ones include: Alzheimer's, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.
  • Targeting

    Conditions: Arthritis, Chronic Pain, Depression, Diabetes, High Blood Pressure, High Cholesterol

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 51307 Global Rank
  • 9835
    United States
  • 1.58 M Estimated Visits
Traffic Sources
  • Search
    77.66%
  • Direct
    16.94%
  • Referrals
    3.50%
  • Display
    1.08%
  • Social
    0.46%
  • Mail
    0.36%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 48,525
2,177
Links In Count 716
United States Rank 12,113
529
United States Page Views 85.6%
3.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Enumclaw
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Caring.com
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
reseller
pub-3280556827065139
f08c47fec0942fa0
Caring.com advertising reaches 1.58M visitors across desktop and mobile web, in countries such as United States, Philippines, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Caring.com will allow you to reach consumers in industries or verticals such as Healthcare; you can target them with parameters such as: Conditions: Arthritis, Chronic Pain, Depression, Diabetes, High Blood Pressure, High Cholesterol.

They are headquartered at San Mateo, CA, United States, and have 12 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Caring.com inventory partners include: google.com.

Caring.com works with Advertising technology companies such as Google Publisher Tag, AdMeld, DoubleClick.Net, Criteo, Google AdSense Integrator, Google Adsense, Google Adsense Asynchronous, Google Reseller, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Amazon Associates, Open AdStream, comScore Activation, Advertising.com, Outbrain, Outbrain Pixel, Merkle, Criteo OneTag.
Powered by Kochava
Alternatives & Competitors
Recently Searched Pages
Recent Caring.com Tweets
Recent Caring.com Tweets
Recent Caring.com Blog Posts
Caring.com Categories
Last Updated 11/23/24
Caring.com advertising reaches 1.58M visitors across desktop and mobile web, in countries such as United States, Philippines, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Caring.com will allow you to reach consumers in industries or verticals such as Healthcare; you can target them with parameters such as: Conditions: Arthritis, Chronic Pain, Depression, Diabetes, High Blood Pressure, High Cholesterol.

They are headquartered at San Mateo, CA, United States, and have 12 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Caring.com inventory partners include: google.com.

Caring.com works with Advertising technology companies such as Google Publisher Tag, AdMeld, DoubleClick.Net, Criteo, Google AdSense Integrator, Google Adsense, Google Adsense Asynchronous, Google Reseller, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Amazon Associates, Open AdStream, comScore Activation, Advertising.com, Outbrain, Outbrain Pixel, Merkle, Criteo OneTag.