Publisher: Chief Marketer: The Authority on Measurable Marketing

Align your product or service with the Chief Marketer Network Chief Marketer symbolizes the new imperative in marketing—to connect multiple disciplines in the service of selling, sustaining and growing your position in the market. We seek out the best of marketing intelligence, and then summarize, and make it actionable for the SELECT FEW senior marketers with strategic decision making power in their organization (and their direct reports) who rely upon our objective stories and balanced, unbiased content to make informed business decisions. It all starts with Chief Marketer —Covers the best in measurable marketing and helps marketing leaders navigate today’s fast changing marketing landscape. Areas of emphasis: PROMO, Direct, Mobile, email, Web, Social, Database/CRM, Lead Generation, B-to-B and search. Other critical components of our network PROMO —speaks to agencies and top brands about implementing unique promotions—from finding new ideas, to figuring out which suppliers can implement those ideas, to identifying the right tools and metrics to analyze the results. Direct —assists marketers looking for help in running effective, efficient campaigns in today’s unique direct marketing environment—where marketers are held accountable for ROI and measurement, multichannel integration and technology implementation. We cover the following areas: Promotional Marketing Direct Marketing Mobile Marketing Email Marketing Web Marketing Social Marketing Mobile Marketing Database Marketing Loyalty Marketing/CRM Lead Generation B-to-B Marketing Search Marketing