About

CNY Central is the umbrella brand for three TV stations (WSTM-NBC3, WSTQ-CW6 , WTVH-CBS5), a 24 hour news and weather station (CNY Central Digital) and a website (CNYcentral.com). CNY Central is the largest media company in Upstate New York producing 60 hours of local news per week. CNYcentral.com delivers millions of pageviews per month and is very active on multiple social media platforms including Facebook, Twitter, and YouTube. CNY Central's anchors, reporters and meteorologists are all active social media users.

On February 15, 1950 Channel 3 signed on for the first time as WSYR-TV in downtown Syracuse. In 1980, the station’s call letters were changed from WSYR to the current WSTM. WSTM was the first television station in Syracuse to broadcast in color (1957), the first to use videotape machines (1958), the first to use all-electronic news gathering (1973), and the first to broadcast in full stereo sound (1986).

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Latest local news, weather and sports for Syracuse and Central New York
  • Key Differentiator
    The station’s management is committed to community involvement and actively partners with Central New York’s businesses and not-for-profit organizations to help make this area a better place to live and work. In addition to their broadcasting jobs, staffers are also involved in the community, lending both recognizable faces and personal expertise to dozens of programs and projects. WSTM is a part of Barrington Broadcasting and has become one of the prominent stations in the company’s growing international communications holdings. On July 1, 2003 the company added WSTQ, the current CW affiliate for Central New York. We are proud to also feature CNYcentral.com in our growing family of media outlets.
Site Traffic
  • 59703 Global Rank
  • 11101
    United States
  • 1.65 M Estimated Visits
Traffic Sources
  • Direct
    57.98%
  • Search
    26.18%
  • Social
    11.31%
  • Referrals
    4.42%
  • Display
    0.06%
  • Mail
    0.05%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 84,927
4,201
United States Rank 16,450
2,660
United States Page Views 98.8%
0.2%
Top Countries
Top Search Keywords
  • Consumer Goods and Services
  • Eyewear
  • Ophthalmic Lenses
Ad Intelligence
  • Native
    61.85%
  • Standard
    35.12%
  • Direct
    3.03%
Ads Seen Recently
9,830
Longest Running Ad
CNYCENTRAL.COM
Device
Desktop
Dimensions
other
CNYCENTRAL.COM
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Mobile
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other
CNYCENTRAL.COM
Device
Desktop
Dimensions
728x90
CNYCENTRAL.COM
Device
Mobile
Dimensions
320x50
CNYCENTRAL.COM
Device
Desktop
Dimensions
728x90
CNYCENTRAL.COM
Device
Desktop
Dimensions
other
CNYCENTRAL.COM
Device
Desktop
Dimensions
other
CNYCENTRAL.COM
Device
Mobile
Dimensions
other
CNYCENTRAL.COM
Device
Desktop
Dimensions
other
CNYCENTRAL.COM
Device
Mobile
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other
CNYCENTRAL.COM
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Mobile
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other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
yieldmo.com
direct
2675358844158156892
indexexchange.com
reseller
191973
50b1c356f2c5c8fc
yahoo.com
reseller
57289
e1a5b5b6e3255540
video.unrulymedia.com
reseller
1166984029
improvedigital.com
reseller
1577
emxdgt.com
reseller
1643
1e1d41537f7cad7f
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
freewheel.tv
reseller
799921
CNYCENTRAL.COM advertising reaches 1.65M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Vietnam, Australia, China. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on CNYCENTRAL.COM will allow you to reach consumers in industries or verticals such as .

They are headquartered at Liverpool, NY, United States, and have 8 advertising & marketing contacts listed on Kochava. According to their Ads.txt, CNYCENTRAL.COM inventory partners include: yieldmo.com, indexexchange.com, yahoo.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, spotxchange.com, spotx.tv, appnexus.com, aps.amazon.com, pubmatic.com, districtm.io, media.net, google.com, telaria.com, connatix.com, sabio.us, triplelift.com, rockyou.net, thebrave.io, smartyads.com, supply.colossusssp.com, sharethrough.com, springserve.com, aniview.com, sonobi.com, mediawayss.com, taboola.com, advangelists.com, aol.com, adtech.com, 33across.com, lkqd.net, rockyou.com, nextmillennium.io, gumgum.com, fyber.com, exponential.com, btrll.com, undertone.com, conversantmedia.com, tribalfusion.com, totalmediasolutions.com, teads.tv, flurry.com, lijit.com, sovrn.com.

CNYCENTRAL.COM works with Advertising technology companies such as Brandscreen, Rocket Fuel, Videology, Google Adsense, Chango, The Trade Desk, Turn, Google Publisher Tag, AOL-Time Warner Online Advertising, AdMeld, 247 Media, Resonate Insights, DoubleClick.Net, AppNexus, Atlas, Open AdStream, Facebook Exchange FBX, Adify, Openads/OpenX, X Plus One, Pubmatic, Rubicon Project, Criteo, Digilant, Index Exchange, Advertising.com, Aggregate Knowledge, SiteScout, MyBuys, Improve Digital, Zedo, LiveRail, RadiumOne, Twitter Ads, ContextWeb, Yahoo Small Business, Conversant, Accuen, ADTECH, Adap.TV, Experian, SpotXchange, Centro, AudienceScience, Evidon, AcuityAds, Eq Ads, Zenovia, IponWeb BidSwitch, DoubleVerify, BrightRoll, Choice Stream, Brilig, Tapad, Media Innovation Group, AdGear, Datonics, Drawbridge, 161Media, Collective Media, Jumptap, Integral Ad Science, PointRoll, LucidMedia, Optimax Media Delivery, Specific Media, NetSeer, Switch Ads, Adconion, Burst Media, VINDICO, Bizo, RealVu, AppNexus Segment Pixel, Spongecell, Mediaplex, Proclivity, Flite, Upfront Digital Media, MLN Advertising, Korrelate, eyeReturn, Commission Junction, Flashtalking, MyBuys MyAds, Magnetic, DoubleClick Bid Manager, BlueKai DMP, Speed Shift Media, Crosswise, RhythmOne, bRealtime, Teads, AdRoll, StickyAds TV, AlephD, AdFrontiers, Komoona, TripleLift, Adition, Taboola, LifeStreet Media, AMob, adingo, Smartclip, Eye View Digital, RUN Ads, Adobe Audience Manager Sync, Yahoo Ad Sync, Adhigh, Media.net, WebSpectator, Walmart, Amazon Ad System, Amazon Associates, DeepIntent, Beeswax, Avocet, GetIntent, Link Share, Consumable, Ads.txt, Google Direct, ContextWeb Reseller, ORC International Reseller, AppNexus Reseller, RhythmOne Reseller, Converstand Media Direct, OpenX Direct, OpenX Reseller, SpotXChange Direct, AOL Reseller, PubMatic Reseller, Sonobi Reseller, Sovrn Reseller, Bidfluence Reseller, Google Reseller, Teads Direct, AppNexus Direct, ORC International Direct, GumGum Reseller, Sovrn Direct, 33 Across Direct, SpotXChange Reseller, Amazon Reseller, LKQD Reseller, RubiconProject Reseller, Criteo Reseller, SmartAdServer Reseller, Tremor Video Reseller, RubiconProject Direct, FreeWheel Reseller, Brightcom Direct, Lijit Direct, DistrictM Direct, AdFrontiers Direct, Tremor Video Direct, Outbrain Direct, Outbrain Reseller, ShareThrough Reseller, Lijit Reseller, Fyber Reseller, Amazon Direct, IndexExchange Reseller, IndexExchange Direct, BlueKai, Yield Manager, DemDex, Beachfront Reseller, BrightRoll Reseller, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, SpringServe Reseller, Infolinks, GumGum, Connexity, Adform, DistrictM Reseller, AdYouLike Reseller, Taboola Direct, Sonobi, Comet Cox Media Reseller, 33 Across Reseller, eXelate, StreamRail Reseller, Cedato Reseller, Cedato Direct, LKQD Direct, SpringServe Direct, Sharethrough, AdPlugg, Connatix Direct, Triple Lift Direct, Bidtellect, Google AdSense Integrator, Yieldmo Direct, Yieldmo, Yahoo Direct, Sociomantic, BannerFlow, Simpli.fi, DynAdmic, Media.net Direct, Undertone Direct, Zedo Direct, Optimatic Reseller, Next Millenium Direct, Rock You Reseller, Total Media Direct, AndBeyond.Media Direct, Quantcast Direct, Chocolate Reseller, SmartyAds Direct, adtelligent Reseller, Mediawayss Direct, Aniview Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Brave Reseller, Rock You Direct, Mobile Ad Trading Direct, Woobi Reseller, Videmob Reseller, Ad Lightning, RhythmOne Direct, Telaria Direct, AdMan Reseller, ucfunnel Reseller, GroundTruth Reseller, LoopMe Reseller, Quantcast Reseller, Synacor Reseller, MaxPoint Interactive, Blis, ZypMedia, Telaria Reseller, Header Tag by Index Exchange, Flurry Direct, Mobile Ad Trading, BidSwitch, Prebid, Amazon Transparent Ad Marketplace, Emerse, Roku, LinkedIn Ads, Yahoo Reseller, AdTheorent, Criteo Direct, Media.net Reseller, comScore Activation, Smaato Reseller, The MediaGrid Direct, Nativo Reseller, Facebook Direct, AdMan Direct, ContextWeb Direct, PubMatic Direct, Converstand Media Reseller, OneTag Reseller, Smartclip Reseller, Undertone Reseller, App-Ads.txt, Nativo, StackAdapt, The MediaGrid Reseller, Advangelists, Google Inteactive Media Ads, Yahoo Gemini, AdYouLike Direct, Nativo Direct, E-Planning Reseller, Yieldmo Reseller, EMX, Tribal Fusion, Neustar AdAdvisor, PLAYGROUND XYZ, Outbrain, Loopme, Narrative, OnAudience, SpotX, Adelphic, SpringServe, Technorati Media, Semasio, vidoomy Reseller.