About

Comcast Interactive Media (CIM), a business unit of Comcast Cable, focuses on creating and operating online and mobile properties, such as XfinityTV.com and Comcast.net that make the world more entertaining for Comcast customers. Through a relentless passion for innovation and a dedication to our customers, CIM transforms smart ideas into brilliant customer experiences, including designing cross-platform tools and interfaces that make it easier for Comcast customers to find, manage and consume video content

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Display, Email, Mobile Display, Native, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Watch TV Show Networks | Upgrade To Premium Channels | XFINITY TV
  • Key Differentiator
    Why Advertise on XFINITY.com?XFINITY.com is the award-winning consumer portal that offers advertisers an exciting array of cutting-edge technologies and capabilities to target consumers with more precision and efficiency.Reach desired audiences with our geo-targeting capabilities to specifically attract potential customers with pinpoint accuracy. From in-banner video opportunities to strategically positioned banner ads, XFINITY.com offers local advertisers a robust community to make their brand presence come to life.
  • Owned / Operated Properties
    xfinity.com, xfinitytv.comcast.net
Site Traffic
  • 998157 Global Rank
  • 185855
    United States
  • 14.6 K Estimated Visits
Traffic Sources
  • Search
    55.50%
  • Direct
    36.50%
  • Display
    4.52%
  • Social
    2.25%
  • Referrals
    1.22%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 217,455
8,336
United States Rank 49,623
32,939
United States Page Views 76.4%
8.3%
Top Countries
Top Search Keywords
  • New York City
  • Manhattan
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 8 SDKs
  • 4.17 Avg. Rating
  • 6 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.comcast.spotlight
  • App Support: http://www.comcastspotlight.com
  • Genre: business
  • Bundle ID: com.comcast.spotlight
  • App Size: 3.78 M
  • Version: 10001
  • Release Date: July 18th, 2014
  • Update Date: March 29th, 2017

Description:

Welcome to the latest version of Comcast Spotlight’s app. The app has new tools and features that can show you how our TV & digital advertising solutions can help you reach your target consumers.

Whether you are a marketer at an SMB or work for a media agency buying on behalf of a client, we’ve developed an interactive tool that will guide you to the features in the app that are most relevant to you. Look for the on-screen prompts to help you navigate through the app to learn more about our advertising solutions.

Tour Multi-Screen Products:
Discover how Comcast Spotlight’s multi-screen solutions integrate television and digital, allowing you to reach consumers in a more engaging and impactful way. Check out this section to learn more about our advertising solutions, including Telescoping, Request for Information, Guide, Remind Record and our video offerings, Pre-Roll and In-Banner Video, and see how actual advertisers customized these powerful tools to engage with viewers, generate leads, drive sales and traffic for their businesses.

Find Networks:
From general entertainment to music, sports and news, Comcast Spotlight has more than 50 demographically targeted networks that advertisers can use to connect with customers. We created this great tool to show you what TV & online networks will help you reach your target demographic and during what times of the day.

Improve Your Media Plan:
This section teaches local businesses and media buyers how media plans can be optimized to meet their objectives and gives them the option to see how budget increases can have an even greater impact.

Reach Sports Fans:
Comcast Spotlight delivers every major sport across our cable networks, giving advertisers multiple ways to reach sports fans. With more games, more teams and more live sports action than any other media outlet, we provide the resources businesses need to make strategic and profitable marketing decisions. Check out this section to learn what your target audience is watching and the wide range of programming and networks available to help you reach them.

See our Success:
With the increase in audience fragmentation, it’s important to reach customers wherever they consume media. This section highlights the success of our multi-screen clients and shows how local businesses benefited from successful multi-screen campaigns.

Discover our Markets:
Comcast Spotlight reaches roughly 35 million homes and dozens of interconnects in top markets. We have presence in 8 of the top 10 DMAs and 19 of the top 25 DMAs. Use this section to learn about our markets and I+, which gives advertisers even greater reach through our satellite and telco affiliates.

Advanced Media Solutions:
Check out this section to learn more about Comcast Media 360, a business unit of Comcast Spotlight that partners with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast’s media assets – TV, digital, video on demand and mobile/tablet platforms.


Videos:
Check out the Video Library and Take Five sections for other great takeaways and learn more about trends impacting our industry.

Connect with Us:
Keep up with the latest conversations on advertising news and trends around the web by following us on Twitter, LinkedIn, Facebook, Google+, YouTube and our blog, In Focus.

Saved Items:
As you navigate around the app, look for the red stars to save products and networks for later. You can access this list under your saved items and even send it to an account executive to learn more.

Your use of this application is subject to the Comcast Software License Agreement located at http://xfinity.comcast.net/terms/license. If you do not agree to the terms and conditions of the Comcast Software License Agreement, do not download, install, or use this application.

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Apache Cordova
Apache Cordova is a platform for building native mobile applications using HTML, CSS and JavaScript.
Bolts
Bolts is a collection of low-level libraries designed to make developing mobile apps easier. Bolts was designed by Parse and Facebook for our own internal use, and we have decided to open source these libraries to make them available to others. Using these libraries does not require using any Parse services.
Crashlytics
Crashlytics helps collecting, analyzing and organizing app crash reports
Fabric
Fabric is an app development toolkit for android and iOS that provides solutions for issues such as making apps reliable, testing before going live, driving downloads, onboarding new users, engaging them, understanding an apps’ growth and then monetizing it.
Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Facebook AppEvents
App Events allows you to track actions that occur in your mobile app or web page such as app installs and purchase events. By tracking these events you can view analytics, measure ad performance, and build audiences for ad targeting.
Facebook Login
The Facebook SDK for Android enables people to sign into your app with Facebook Login. When people log into your app with Facebook they can grant permissions to your app so you can retrieve information or perform actions on Facebook on their behalf.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    90.13%
  • Standard
    9.79%
  • Direct
    0.09%
Ads Seen Recently
6,726
Longest Running Ad
Comcast Interactive Media
Device
Desktop
Dimensions
other
Comcast Interactive Media
Device
Desktop
Dimensions
300x250
Comcast Interactive Media
Device
Desktop
Dimensions
300x250
Comcast Interactive Media
Device
Desktop
Dimensions
728x90
Comcast Interactive Media
Device
Desktop
Dimensions
300x250
Comcast Interactive Media
Device
Desktop
Dimensions
300x250
Comcast Interactive Media
Device
Desktop
Dimensions
other
Comcast Interactive Media
Device
Desktop
Dimensions
other
Comcast Interactive Media
Device
Desktop
Dimensions
other
Comcast Interactive Media
Device
Desktop
Dimensions
other
Comcast Interactive Media
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contextweb.com
reseller
561516
89ff185a4c4e857c
q1connect.com
reseller
242
advertising.com
reseller
12543
pubmatic.com
reseller
156078
5d62403b186f2ace
openx.com
reseller
537125356
6a698e2ec38604c6
openx.com
reseller
539266264
6a698e2ec38604c6
indexexchange.com
reseller
185506
33across.com
direct
33
gumgum.com
reseller
13318
ffdef49475d318a9
pubmatic.com
reseller
156423
5d62403b186f2ace
rubiconproject.com
reseller
16414
0bfd66d529a55807
Comcast Interactive Media advertising reaches 178M visitors across desktop and mobile web, in countries such as United States, Canada, Pakistan, India, United Kingdom. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Native, Social Advertising on Comcast Interactive Media will allow you to reach consumers in industries or verticals such as .

They are headquartered at Philadelphia, PA, United States, and have 18 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Comcast Interactive Media inventory partners include: contextweb.com, q1connect.com, advertising.com, pubmatic.com, openx.com, indexexchange.com, 33across.com, gumgum.com, rubiconproject.com, aolcloud.net, adtech.com, emxdgt.com, rhythmone.com, appnexus.com, google.com, conversantmedia.com, adfrontiers.com, spotx.tv, spotxchange.com, coxmt.com, synacor.com, districtm.io, tremorhub.com, telaria.com, freewheel.tv, aol.com, bidstreammedia.com, truex.com, 152media.com, video.unrulymedia.com, improvedigital.com, sovrn.com, lijit.com, smartadserver.com, amxrtb.com, tradehouse.media, adagio.io, yahoo.com, aps.amazon.com, sharethrough.com, sonobi.com, advangelists.com, outbrain.com, lkqd.net, lkqd.com, criteo.com, bidtellect.com, audienciad.com, onomagic.com, beachfront.com, brightcom.com, roimediaconsultants.com, triplelift.com, yumenetworks.com, yldbt.com, yieldlab.net, www.triplelift.com, vindicosuite.com, vi.ai, theagency.com, taboola.com, switchconcepts.com, ssphwy.com, springserve.com, tribalfusion.com, consumable.com, exponential.com, media.net, teads.tv, onetag.com, rtb.pretiox.com, aralego.com, ad-generation.jp, somoaudience.com, subdomain=games.xfinity.com, my6sense.com, revcontent.com, admanmedia.com, amazon-adsystem.com, adyoulike.com, bidfluence.com, quantcast.com, imonomy.com, fyber.com, experian.com, pubgears.com, mobileadtrading.com, lockerdome.com, optimatic.com, nativeads.com.

Comcast Interactive Media works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Twitter Ads, Facebook Custom Audiences, Adconion, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, BrightRoll, eXelate, Kauli, StickyAds TV, ContextWeb, AdMeta, Openads/OpenX, Yahoo Small Business, Switch Ads, Geniee, Pubmatic, Rubicon Project, Aggregate Knowledge, BlueKai DMP, Sonobi, Resonate Insights, SpotXchange, Index Exchange, Criteo, Improve Digital, BlueKai, Adap.TV, IponWeb BidSwitch, adingo, Smartclip, Specific Media, Semasio, Varick Media Management, Google Remarketing, DoubleClick Bid Manager, TripleLift, Adobe Audience Manager Sync, The Trade Desk, Media.net, Tapad, Advertising.com, DemDex, Media Innovation Group, AcuityAds, Datonics, StackAdapt, Google Floodlight Counter.