Comcast Interactive Media (CIM), a business unit of Comcast Cable, focuses on creating and operating online and mobile properties, such as XfinityTV.com and Comcast.net that make the world more entertaining for Comcast customers. Through a relentless passion for innovation and a dedication to our customers, CIM transforms smart ideas into brilliant customer experiences, including designing cross-platform tools and interfaces that make it easier for Comcast customers to find, manage and consume video content
- Company Name:Comcast Interactive Media
(View Trends)
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Headquarters: (View Map)Philadelphia, PA, United States
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> 10,000 employees
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Desktop Display, Email, Mobile Display, Native, Social
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CPM
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Web Publisher
- Headline:Publisher: Watch TV Show Networks | Upgrade To Premium Channels | XFINITY TV
- Key DifferentiatorWhy Advertise on XFINITY.com?XFINITY.com is the award-winning consumer portal that offers advertisers an exciting array of cutting-edge technologies and capabilities to target consumers with more precision and efficiency.Reach desired audiences with our geo-targeting capabilities to specifically attract potential customers with pinpoint accuracy. From in-banner video opportunities to strategically positioned banner ads, XFINITY.com offers local advertisers a robust community to make their brand presence come to life.
- Owned / Operated Propertiesxfinity.com, xfinitytv.comcast.net
- 998157 Global Rank
- 185855 United States
- 14.6 K Estimated Visits
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Search55.50%
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Direct36.50%
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Display4.52%
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Social2.25%
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Referrals1.22%
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Mail0.00%
- 1 K Downloads
- 8 SDKs
- 4.17 Avg. Rating
- 6 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.comcast.spotlight
- App Support: http://www.comcastspotlight.com
- Genre: business
- Bundle ID: com.comcast.spotlight
- App Size: 3.78 M
- Version: 10001
- Release Date: July 18th, 2014
- Update Date: March 29th, 2017
Description:
Welcome to the latest version of Comcast Spotlight’s app. The app has new tools and features that can show you how our TV & digital advertising solutions can help you reach your target consumers.
Whether you are a marketer at an SMB or work for a media agency buying on behalf of a client, we’ve developed an interactive tool that will guide you to the features in the app that are most relevant to you. Look for the on-screen prompts to help you navigate through the app to learn more about our advertising solutions.
Tour Multi-Screen Products:
Discover how Comcast Spotlight’s multi-screen solutions integrate television and digital, allowing you to reach consumers in a more engaging and impactful way. Check out this section to learn more about our advertising solutions, including Telescoping, Request for Information, Guide, Remind Record and our video offerings, Pre-Roll and In-Banner Video, and see how actual advertisers customized these powerful tools to engage with viewers, generate leads, drive sales and traffic for their businesses.
Find Networks:
From general entertainment to music, sports and news, Comcast Spotlight has more than 50 demographically targeted networks that advertisers can use to connect with customers. We created this great tool to show you what TV & online networks will help you reach your target demographic and during what times of the day.
Improve Your Media Plan:
This section teaches local businesses and media buyers how media plans can be optimized to meet their objectives and gives them the option to see how budget increases can have an even greater impact.
Reach Sports Fans:
Comcast Spotlight delivers every major sport across our cable networks, giving advertisers multiple ways to reach sports fans. With more games, more teams and more live sports action than any other media outlet, we provide the resources businesses need to make strategic and profitable marketing decisions. Check out this section to learn what your target audience is watching and the wide range of programming and networks available to help you reach them.
See our Success:
With the increase in audience fragmentation, it’s important to reach customers wherever they consume media. This section highlights the success of our multi-screen clients and shows how local businesses benefited from successful multi-screen campaigns.
Discover our Markets:
Comcast Spotlight reaches roughly 35 million homes and dozens of interconnects in top markets. We have presence in 8 of the top 10 DMAs and 19 of the top 25 DMAs. Use this section to learn about our markets and I+, which gives advertisers even greater reach through our satellite and telco affiliates.
Advanced Media Solutions:
Check out this section to learn more about Comcast Media 360, a business unit of Comcast Spotlight that partners with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast’s media assets – TV, digital, video on demand and mobile/tablet platforms.
Videos:
Check out the Video Library and Take Five sections for other great takeaways and learn more about trends impacting our industry.
Connect with Us:
Keep up with the latest conversations on advertising news and trends around the web by following us on Twitter, LinkedIn, Facebook, Google+, YouTube and our blog, In Focus.
Saved Items:
As you navigate around the app, look for the red stars to save products and networks for later. You can access this list under your saved items and even send it to an account executive to learn more.
Your use of this application is subject to the Comcast Software License Agreement located at http://xfinity.comcast.net/terms/license. If you do not agree to the terms and conditions of the Comcast Software License Agreement, do not download, install, or use this application.
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Native90.13%
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Standard9.79%
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Direct0.09%
They are headquartered at Philadelphia, PA, United States, and have 18 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Comcast Interactive Media inventory partners include: contextweb.com, q1connect.com, advertising.com, pubmatic.com, openx.com, indexexchange.com, 33across.com, gumgum.com, rubiconproject.com, aolcloud.net, adtech.com, emxdgt.com, rhythmone.com, appnexus.com, google.com, conversantmedia.com, adfrontiers.com, spotx.tv, spotxchange.com, coxmt.com, synacor.com, districtm.io, tremorhub.com, telaria.com, freewheel.tv, aol.com, bidstreammedia.com, truex.com, 152media.com, video.unrulymedia.com, improvedigital.com, sovrn.com, lijit.com, smartadserver.com, amxrtb.com, tradehouse.media, adagio.io, yahoo.com, aps.amazon.com, sharethrough.com, sonobi.com, advangelists.com, outbrain.com, lkqd.net, lkqd.com, criteo.com, bidtellect.com, audienciad.com, onomagic.com, beachfront.com, brightcom.com, roimediaconsultants.com, triplelift.com, yumenetworks.com, yldbt.com, yieldlab.net, www.triplelift.com, vindicosuite.com, vi.ai, theagency.com, taboola.com, switchconcepts.com, ssphwy.com, springserve.com, tribalfusion.com, consumable.com, exponential.com, media.net, teads.tv, onetag.com, rtb.pretiox.com, aralego.com, ad-generation.jp, somoaudience.com, subdomain=games.xfinity.com, my6sense.com, revcontent.com, admanmedia.com, amazon-adsystem.com, adyoulike.com, bidfluence.com, quantcast.com, imonomy.com, fyber.com, experian.com, pubgears.com, mobileadtrading.com, lockerdome.com, optimatic.com, nativeads.com.
Comcast Interactive Media works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Twitter Ads, Facebook Custom Audiences, Adconion, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, BrightRoll, eXelate, Kauli, StickyAds TV, ContextWeb, AdMeta, Openads/OpenX, Yahoo Small Business, Switch Ads, Geniee, Pubmatic, Rubicon Project, Aggregate Knowledge, BlueKai DMP, Sonobi, Resonate Insights, SpotXchange, Index Exchange, Criteo, Improve Digital, BlueKai, Adap.TV, IponWeb BidSwitch, adingo, Smartclip, Specific Media, Semasio, Varick Media Management, Google Remarketing, DoubleClick Bid Manager, TripleLift, Adobe Audience Manager Sync, The Trade Desk, Media.net, Tapad, Advertising.com, DemDex, Media Innovation Group, AcuityAds, Datonics, StackAdapt, Google Floodlight Counter.