About

Not long ago, the only way to reach your targeted consumer was by geography, dayparts, and the hope that you were reaching the right audience. Comcast Spotlight harnesses the power of television, creating groundbreaking ways to bring brands and audiences together. This is a new era for a proven and beloved medium, and we’re here to transform what our advertisers can do with its potential.

Imagine advanced analytics and targeting capabilities that connect you to your exact customer within our authenticated audience, without waste. Imagine knowing you’ll reach a receptive audience, whether they engage on their TV at home or on their favorite mobile device.

Imagine the meaningful connection made possible when our premium video content reaches your precise audience when and where they want to enjoy great content, across our networks and beyond. That’s the power of premium video – making rich and lasting impressions on the high-quality platforms where consumers are most engaged. Advertising in all the places and times that fit your audience’s fluid lifestyle ensures a perfect fit.

Imagine transparent proof-of-performance reporting that verifies our impact on your biggest priorities throughout the purchase funnel, from awareness to affinity to your sales metrics. Imagine having all the tools you want at your fingertips and all the help you need from people who know you and your business. However you prefer to work with us, we’re by your side to guide you through what’s next in the media evolution.

Imagine getting everything you want without the tradeoffs you’re used to making. The most advanced capabilities, unprecedented scale in quality video, engagement across all screens and authenticated connections with your consumer. There’s only one partner who can do it all— Comcast Spotlight, and we’re working every day to ensure and enhance your success.

To learn more about out television and digital advertising solutions, please visit www.comcastspotlight.com

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Desktop Display, Mobile Display, Native, Social, Desktop Video, Desktop Display, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Targeted Cable and Digital Advertising Solutions
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Sports, Technology
  • Key Differentiator
    In a world with a billion websites, effective digital advertising means cutting through the clutter to reach local customers your business needs to grow. Video and display advertising on the websites consumers visit every day extend your advertising reach and increase brand recall, create demand and drive traffic to your site. We can segment your audience based on demographic and geographic data to ensure your message has the maximum impact. You can also add interactive features to your ad, linking directly to your website and social media profiles, beginning a vital one-to-one conversation with your customers. Comcast Spotlight’s local and regional digital solutions ensure your online advertising has maximum reach and impact on sites like XFINITY.com and targeted networks like NBCU Digital Entertainment. You can learn more by downloading our one sheets below.
  • Owned / Operated Properties
    comcastappointment.com, comcast.net, comcast.com, recroom.com, xfinity.comcast.net, watchable.com, xfinity.com
  • Targeting

    Geographic (DMA, Zone). Section: Home, Sign In, Entertainment, Finance, News, Sports, Mail, Local, CDE. (Comcast Digital Entertainment) Site Specific, Section.

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 998157 Global Rank
  • 185855
    United States
  • 14.6 K Estimated Visits
Traffic Sources
  • Search
    55.50%
  • Direct
    36.50%
  • Display
    4.52%
  • Social
    2.25%
  • Referrals
    1.22%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 217,455
8,336
United States Rank 49,623
32,939
United States Page Views 76.4%
8.3%
Top Countries
Top Search Keywords
  • Mutual Funds
  • Fund Families
Ad Intelligence
  • Native
    90.13%
  • Standard
    9.79%
  • Direct
    0.09%
Ads Seen Recently
6,726
Longest Running Ad
Comcast Spotlight
Device
Desktop
Dimensions
other
Comcast Spotlight
Device
Desktop
Dimensions
300x250
Comcast Spotlight
Device
Desktop
Dimensions
300x250
Comcast Spotlight
Device
Desktop
Dimensions
728x90
Comcast Spotlight
Device
Desktop
Dimensions
300x250
Comcast Spotlight
Device
Desktop
Dimensions
300x250
Comcast Spotlight
Device
Desktop
Dimensions
other
Comcast Spotlight
Device
Desktop
Dimensions
other
Comcast Spotlight
Device
Desktop
Dimensions
other
Comcast Spotlight
Device
Desktop
Dimensions
other
Comcast Spotlight
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
158100
5d62403b186f2ace
adtech.com
reseller
11761
adtech.com
reseller
11658
indexexchange.com
reseller
190966
50b1c356f2c5c8fc
sonobi.com
reseller
a416546bb7
d1a215d9eb5aee9e
rubiconproject.com
reseller
21720
0bfd66d529a55807
rubiconproject.com
reseller
21642
0bfd66d529a55807
33across.com
direct
0013300001rahwraay
bbea06d9c4d2853c
contextweb.com
reseller
558299
89ff185a4c4e857c
openx.com
reseller
537125356
6a698e2ec38604c6
advertising.com
reseller
11761
Comcast Spotlight advertising reaches 178M visitors across desktop and mobile web, in countries such as United States, Canada, Pakistan, India, United Kingdom. Pricing models they offer are CPM on channels such as Display, Mobile, Native, Social, Video, Display, Email Advertising on Comcast Spotlight will allow you to reach consumers in industries or verticals such as Entertainment, Technology, Sports; you can target them with parameters such as: Geographic (DMA, Zone). Section: Home, Sign In, Entertainment, Finance, News, Sports, Mail, Local, CDE. (Comcast Digital Entertainment) Site Specific, Section..

They are headquartered at New York, NY, United States, and have 426 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Comcast Spotlight inventory partners include: pubmatic.com, adtech.com, indexexchange.com, sonobi.com, rubiconproject.com, 33across.com, contextweb.com, openx.com, advertising.com, adfrontiers.com, advangelists.com, spotxchange.com, spotx.tv, rhythmone.com, outbrain.com, lkqd.net, lkqd.com, google.com, criteo.com, bidtellect.com, appnexus.com, gumgum.com, tremorhub.com, telaria.com, freewheel.tv, conversantmedia.com, beachfront.com, smartadserver.com, aps.amazon.com, tribalfusion.com, exponential.com, aolcloud.net, lijit.com, sovrn.com, consumable.com, districtm.io, onetag.com, synacor.com, rtb.pretiox.com, coxmt.com, aralego.com, ad-generation.jp, emxdgt.com, amazon-adsystem.com, adyoulike.com, q1connect.com, media.net, teads.tv, audienciad.com, onomagic.com, yahoo.com, aol.com, subdomain=games.xfinity.com, my6sense.com, revcontent.com, admanmedia.com, improvedigital.com, theagency.com, taboola.com, switchconcepts.com, ssphwy.com, springserve.com, somoaudience.com, sharethrough.com, quantcast.com, pubgears.com, optimatic.com, truex.com, 152media.com, video.unrulymedia.com, amxrtb.com, tradehouse.media, adagio.io, experian.com, brightcom.com, bidfluence.com, bidstreammedia.com, roimediaconsultants.com, triplelift.com, yumenetworks.com, yldbt.com, yieldlab.net, www.triplelift.com, vindicosuite.com, vi.ai, nativeads.com, mobileadtrading.com, lockerdome.com, imonomy.com, fyber.com.

Comcast Spotlight works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Twitter Ads, Facebook Custom Audiences, Adconion, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, BrightRoll, eXelate, Kauli, StickyAds TV, ContextWeb, AdMeta, Openads/OpenX, Yahoo Small Business, Switch Ads, Geniee, Pubmatic, Rubicon Project, Aggregate Knowledge, BlueKai DMP, Sonobi, Resonate Insights, SpotXchange, Index Exchange, Criteo, Improve Digital, BlueKai, Adap.TV, IponWeb BidSwitch, adingo, Smartclip, Specific Media, Semasio, Varick Media Management, Google Remarketing, DoubleClick Bid Manager, TripleLift, Adobe Audience Manager Sync, The Trade Desk, Media.net, Tapad, Advertising.com, DemDex, Media Innovation Group, AcuityAds, Datonics, StackAdapt, Google Floodlight Counter.