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Home Sectors Marketplace Channels Blogs Login commPRO.biz Advertising Digital Television Radio Print Agency Management CommPRO.biz > Advertising deception-in-advertising ADVERTISING Art of Deception in Advertising: How Companies Trick You (INFOGRAPHIC) By Alex Hillsberg Web Journalist Do you think ads are fooling us? Half of Americans seem to believe in ads while the rest think they are dishonest. Moreover, recent studies show that Americans tend to... »» Fred-Cook-headshot MARKETING The Future Of Marketing Will Be All About Timing By Fred Cook, CEO, GolinHarris In the future, all marketing communications will take place in real time. People will demand information at the exact moment they need it and ignore everything else.... »» Tim-Schlick-headshot ADVERTISING AGENCY MANAGEMENT The Future Of Advertising Agencies Not Looking Good Editor’s Note: Continuing our series on the future of advertising, marketing and PR in the 21st Century, we hear today from Tim Schlick, a Hong Kong based strategy advisor, who argues advertising... »» susan-telllem-headshot MARKETING Marketing Cynics Beware: Death or Dementia Awaits By Susan M. Tellem, APR, RN, BSN, Partner, Tellem Grody PR, Inc. According to Adweek, more than 300 marketing and agency leaders made predictions for the future revealing that “the most cynical... »» michael-drexler ADVERTISING AGENCY MANAGEMENT What Caused The Omnicom Publicis Merger To Fail?‏ By Michael Drexler, Co-Founder and Managing Partner, Drexler/Fajen & Partners Much is being written, spoken and even just thought about why the Omnicom Publicis merger failed to materialize. I’d... »» michael-drexler ADVERTISING AGENCY MANAGEMENT Turning The Advertising Business On Its Ear By Mike Drexler, Co-Founder and Managing Partner, Drexler/Fajen & Partners What I’m writing about today—the advertising business—some in our world may consider blasphemy. But I don’t think... »» Deborah-Brown-headshot PR AGENCY MANAGEMENT Achieving the Four C’s Editor’s Note: CommPRO asked our community…What do you (and your team) do to achieve the four C’s (creativity, collaboration, and clear communication) in your business development? By Deborah... »» What is Wearable Technology and How Does it Impact Media Professionals? ADVERTISING What is Wearable Technology and How Does it Impact Media Professionals? By Samson Adepoju, PR Manager, Sizmek I recently discussed wearable tech with Richie Etwaru, Group Vice President, Clouding and Digital Innovation at Cegedim Relationship Management and what we quickly... »» emily-long-headshot DIGITAL ADVERTISING Get More Out of Your Digital Signage By Emily Long, PR Specialist, Web Talent Marketing In a world where advertisements are being pushed to us at every turn, companies are constantly in search of new ways to stand out among the crowd. As a... »» Global Search Advertising Finished Strong in 2013 GLOBAL ADVERTISING Global Search Advertising Finished Strong in 2013 Search Spend Accelerated with Double-Digit Growth in Mobile and Internationally By Alex Funk, Director of Global Digital Media Strategy at Covario Covario, a leading independent search marketing firm,... »» The Pros and Cons of Outsourcing Advertising/Marketing vs. Handling In-House MARKETING The Pros and Cons of Outsourcing Advertising/Marketing vs. Handling In-House By Brian Bennett, VP, Customer Development, 3Q Digital There are two sides to every debate, particularly this one. On one hand, you have the internal folks, the ones who are more vested in the company... »» Intelligent Campaigns are the Future of Online Advertising DIGITAL ADVERTISING Intelligent Campaigns are the Future of Online Advertising By Jaime Singson, Head of Dynamic Creative Optimization and Tag Management Solutions, DG In the next few years, one of the cornerstones of digital advertising will be the ability to run intelligent... »» The Creative Minds of Tomorrow Speak: Winners Announced in Baruch Digital Ad and Logo Competition BRANDING The Creative Minds of Tomorrow Speak: Winners Announced in Baruch Digital Ad and Logo... Who was more impressive, the judges or the entrants, in the Baruch Digital Ad and Logo Competition? Probably both, according to Michael Lissauer, adjunct professor at Baruch College. The judges included... »» Is There a Correlation Between the Lackluster Black Friday Sales and Display Ad Buying Patterns? ADVERTISING Is There a Correlation Between the Lackluster Black Friday Sales and Display Ad Buyin... By Michael Froggatt, Principal Analyst at DG MediaMind In order to make sense of this year’s lackluster Black Friday results, at least according to the National Retail Federation (NRF), we looked at... »» The Creative Minds of Tomorrow Speak MARKETING The Creative Minds of Tomorrow Speak My Park Bench Marketing Group at Baruch College was asked to submit their ideas for a new company logo and digital ad. Choose your favorite logo and your favorite ad. We’ll report the winners... »» Don’t Believe the Hype, Banner Ads Are Here to Stay DIGITAL ADVERTISING Don’t Believe the Hype, Banner Ads Are Here to Stay By Tony Winders, Senior Vice President of Marketing, GumGum From the first banner ad (for AT&T) that appeared in 1994 on Wired.com (then known as Hotwired) to the Rising Stars ad units of today... »» Native Links: The Future of Advertising DIGITAL ADVERTISING Native Links: The Future of Advertising By Oliver Deighton, Vice President of Marketing, VigLink Native advertising is becoming all the rage as marketers (and publishers) realize that they might get more clicks if they’re relevant. We’re... »» CelebriDucks... Turning a Negative Into a Positive CELEBRITY BRANDING CelebriDucks… Turning a Negative Into a Positive By Craig Wolfe, President, CelebriDucks I was the president of a company that was the largest publisher of animation artwork from television commercials having created the first ever animation art lines... »» Sponsored Content, Native Advertising and Content Marketing CONTENT MARKETING Sponsored Content, Native Advertising and Content Marketing Editor’s Note: CommPRO.biz posed this question: On the one hand, native advertising is a trend only beginning to show its potential. On the other, it’s just a modern take on a branded product... »» Park Bench Marketing Group: We Dare To Be Different INTEGRATED MARKETING Park Bench Marketing Group: We Dare To Be Different By Michael Lissauer,