Publisher

Directory Advertising Can you afford to ignore 16 billion directory searches? Can your company ignore the #1 print medium that consumers use when they are searching for a business at the point of purchase? Because of its broad reach and high conversion rates, Print Yellow Pages™ continues to play a vital role in off-line lead generation strategies. When blended with online directories, the print directory acquires a synergy that effectively targets both online and offline consumers. Internet Yellow Pages™ (IYP) now garners 5.6 billion searches annually. It feeds directory information to search engines such as Google, Yahoo and Bing and allows options like cost per call or cost per lead. With over 40 years of experience and more than 350 clients, DAC Group makes a substantial difference in the performance of our client's directory advertising. The depth of our experience, our use of innovative technology and dedication to comprehensive testing make each marketing dollar work as hard as possible. One substantial difference is our dedication to media agnostic allocation which is grounded in the depth of our experience, our proven technology, systems and research. DAC Group conducts extensive proprietary research and subscribes to many syndicated research studies including TNS, comScore, PMB, Kantar, Burk, LSA and others, to ensure that we know how categories are shifting and how this shift will affect your business. We know that Yellow Pages™ advertising is a trusted, long standing and continuously profitable tool for many of our clients. We will ensure that your directory program maximizes your return on investment; we will allocate dollars to the most effective medium. As leaders in directory advertising, we look at your marketing spend and we define the appropriate allocation that will produce the best result for your category. As usage changes, your strategy will change. Comprehensive measurement will dictate the decisions. Results will define success.