Since 1919, The Daily Bruin has served as UCLA’s premier source of campus news for students and members of the university. The paper, originally known as Normal Outlook and then Cub Californian, has mostly published each school day of the year since the mid-1920s. The Bruin is now the only five-day paper serving a University of California campus.
In Kerckhoff 118, the Daily Bruin’s central-campus office, about 250 students work in 14 editorial sections to produce the paper each day. Students serve as the paper’s editors, reporters, photographers, videojournalists, designers and programmers. An editorial board composed of UCLA students serves as the newspaper’s official voice on matters concerning students.
The Bruin also regularly performs strongly in college media competitions. In 2014, the paper received the ACP Pacemaker award, widely recognized as the most prestigious honor in college journalism, for the nation’s best daily college newspaper. In 2015, the paper received 30 California College Media Association awards, including the award for Best Daily Newspaper in the state for the second year in a row.
Because UCLA does not have a journalism major or school, the Daily Bruin serves as the university’s primary training ground for young journalists. Daily Bruin alumni have worked at many top news organizations, including National Public Radio, BBC, the New York Times and the Washington Post.
The Daily Bruin is a resource to the students, faculty, staff and community members of UCLA and Westwood. The paper offers local insight and coverage of events, trends and important topics on campus every day it prints.
- Company Name:Daily Bruin
(View Trends)
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Headquarters: (View Map)Los Angeles, CA, United States
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Office Locations:California
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500 - 1,000 employees
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Desktop Display, Social, Desktop Video, Mobile Display, Email
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CPM
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Web Publisher
- Headline:Publisher
- Self / Managed Service:Managed Service
- IndustriesGovernment & Politics, Sports
- Key DifferentiatorThe Daily Bruin is UCLA's student newspaper published by the UCLA Communications Board. The newspaper's primary mission is to fulfill the public's right to know about activities or events of community interest. As a student-managed and edited newspaper, the Bruin promotes student involvement and responsibility by providing practical journalism experience and opportunities for students to develop and improve their journalism and business skills and prepare for media and other careers. The paper is published Monday through Friday during the academic year and on Mondays during summer. The Daily Bruin staff also publish Prime, a lifestyle magazine that prints once per academic quarter.
- 220780 Global Rank
- 58360 United States
- 285 K Estimated Visits
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Search64.78%
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Direct21.22%
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Social12.25%
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Referrals1.23%
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Mail0.51%
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Display0.00%
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77.18%
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3.11%
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2.34%
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1.88%
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Native98.80%
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Standard1.20%
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Direct0.00%
They are headquartered at Los Angeles, CA, United States, and have 10 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Daily Bruin inventory partners include: conversantmedia.com, google.com, emxdgt.com, appnexus.com, openx.com, aolcloud.net, adtech.com, indexexchange.com, criteo.com, amazon.com, pubmatic.com, rubiconproject.com, 33across.com, districtm.io, coxmt.com, sonobi.com, media.net, spotx.tv, spotxchange.com, altitude-arena.com, lockerdome.com, synacor.com, rhythmone.com, contextweb.com, bidtellect.com, gumgum.com, admixer.net, e-planning.net, lijit.com, sovrn.com, rtk.io, beachfront.com, aps.amazon.com, adyoulike.com, fyber.com, tremorhub.com, advertising.com, taboola.com.
Daily Bruin works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Openads/OpenX, Aggregate Knowledge, Smart Adserver, Integral Ad Science, Turn, ADTECH, Google AdSense Custom Search Ads, Evidon, DoubleClick Bid Manager, Mediaplex, Google Adsense Asynchronous, AppNexus, The Trade Desk, BannerFlow, Atlas, Yahoo Small Business, Advertising.com, Adap.TV, SpotXchange, Flashtalking, Walmart, Index Exchange, StickyAds TV, IponWeb BidSwitch, DoubleVerify, Media Innovation Group, Yahoo Ad Sync, Burst Media, Videology, Rocket Fuel, GumGum, Dstillery, Simpli.fi, Adobe Audience Manager Sync, BlueKai, DemDex, AdBlade Embed, Adblade, Avocet, Rubicon Project, BlueKai DMP, Adhigh, GetIntent, Tribal Fusion, Geniee, RUN Ads, Tapad, AdMatrix, Drawbridge, Ad Tech Japan AOL, SiteScout, RadiumOne, ContextWeb, Beeswax, Pubmatic, Amazon Ad System, Amazon Associates, Facebook Custom Audiences, AppNexus Segment Pixel, eXelate, Research Now, Eyeota, JustPremium, Cybba, Google AdSense Integrator, Broad Street Ads, Ads.txt, Google Direct, AppNexus Reseller, 33 Across Direct, RubiconProject Reseller, PubMatic Reseller, OpenX Reseller, RhythmOne Reseller, ORC International Reseller, AOL Reseller, Google Reseller, Sonobi Reseller, IndexExchange Reseller, Amazon Direct, DistrictM Reseller, Cedato Reseller, ContextWeb Reseller, Tremor Video Reseller, Improve Digital Reseller, SpotXChange Reseller, Telaria Reseller, Converstand Media Direct, ORC International Direct, DistrictM Direct, GumGum Direct, 33 Across Reseller, Bidtellect Reseller, GumGum Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, Outbrain Direct, IndexExchange Direct, Adform Reseller, FreeWheel Reseller, Lockerdome Direct, RTK Direct, Converstand Media Reseller, ShareThrough Direct, Sonobi Direct, SpringServe Direct, Beachfront Reseller, Undertone Direct, Synacor Direct, OpenX Direct, Comet Cox Media Reseller, Media.net Reseller, Genesis Media Reseller, Amazon Reseller, Criteo Reseller, Taboola Reseller, Fyber Reseller, AdYouLike Reseller, RTK Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, Synacor Reseller, Media.net Direct, Nativo Direct, SpotXChange Direct, Nativo Reseller, Twitter Ads, Directory M, flytedesk.
