Kochava Media Index - Daily Racing Form Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Sports Information Group/Daily Racing Form LLC is a national, multi-platform media and e-Commerce company providing premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America.

The Company’s 121-year old flagship brand Daily Racing Form, referred to as "America's Turf Authority since 1894", is horse racing’s dominant media company. Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions. The Company has aggressively expanded its digital platforms to reach a new breed of technology-driven horseplayers, creating what Fast Company called “A Bloomberg Terminal for Horse Racing.” On DRF.com, the leading online horse racing destination, and through its digital apps, Daily Racing Form now offers an integrated digital experience that seamlessly combines data, proprietary handicapping tools, premium content, video, wagering and fantasy tournament play. Through digital product innovation and CRM-based marketing, the company has doubled its digital revenues in less than five years.

In addition to its core horse racing business, the company also owns two sports information digital brands, StatFox and Head2Head. These two properties offer in-depth sports statistics, content and fantasy games to sports enthusiasts who follow the top four major sports leagues in North America (NFL, MLB, NBA, NHL).

Daily Racing Form offers a performance-based culture and has a dynamic, entrepreneurial management team that innovates at a fast pace. Headquartered in New York City, the company has approximately 150 employees with offices in Kentucky, Pennsylvania, California, Arizona and Washington.

Company Name:
Daily Racing Form

(View Trends)

Headquarters: (View Map)
New York, NY, United States
200 - 500 employees
http://www.drf.com/ads/about-drf-advertising

Desktop Display, Mobile Display, Email, Social
CPM
Web Publisher
Headline:
Publisher: Daily Racing Form

Key Differentiator
About DRF - Advertising In 1894, as the excitement and allure of Thoroughbred racing spread across America, a daily newspaper was born. More than 100 years later, Daily Racing Form is still recognized the world over as America's Turf Authority. Now more than ever, Daily Racing Form readers are convinced they've got a newspaper they must read every day - a newspaper that sells more than 17 million copies annually, and is the strongest medium in its class. We're convinced we've got an audience you'll find well worth reaching. • DRF Reader Demographics With Daily Racing Form, advertisers have the unique opportunity to efficiently and effectively reach the highest concentration of serious horse players, trainers, owners, breeders and all levels of racing industry personnel on track, at simulcast wagering sites and at breeding farms every single day of the year except Christmas Day. With up to 25 different editions every day containing 2,000 unique pages of data and editorial copy, advertisers are able to run in all North American editions at once at substantial savings or can target their efforts regionally. • Print Advertising Rates • Online Advertising Information • Online Demographics (PDF) Contact Information For more information about placing an ad in Daily Racing Form or on DRF.com, please contact a member of our advertising staff based on your business location: Jeffery Burch Vice President/ Advertising, New York 212-366-7650 Fritz Widaman Director of Sales and Business Development, Mid West 212 366 7638 Jon Lindo Western and Southern Advertising Representative, Los Angeles 760-930-9750 Hal Moss DRF Breeding Sales 859-749-9249 classifieds@drf.com (212) 366-7636 Canadian Advertising Inquiries 212-366-7638

25921 Global Rank
6879
United States
2.56 M Estimated Visits

Traffic Sources

Direct

74.82%
Search

18.66%
Referrals

3.09%
Mail

2.04%
Social

1.39%
Display

0.00%

Geography Breakdown

United States

83.32%
Venezuela

12.14%
Canada

2.14%
Colombia

0.64%
Peru

0.42%

Powered by

Global Rank 39,328

2,122

Links In Count 795

15

United States Rank 9,835

2,845

United States Page Views 94.6%

1.2%

Traffic Rank
Pageviews

Top Countries

United States 94.6%
Canada 1.6%
Turkey 1.5%
South Africa 0.8%
Israel 0.5%

Top Sites Linking In

Top Search Keywords

Home
Parenting
Mothers

50 K Downloads
9 SDKs
3.94 Avg. Rating
151 Total reviews

App Url: https://play.google.com/store/apps/details?id=com.drf.pro
App Support: http://www.drf.com
Genre: sports
Bundle ID: com.drf.pro
App Size: 7.84 M
Version: 205028
Release Date: August 28th, 2014
Update Date: March 14th, 2017

Description:

Get the latest Entries, Results and Live Odds from Daily Racing Form, the most trusted source in horse racing for 120 years. Tune into DRF Live on the big race days to get on-track insights and plays from our handicappers and reporters. From Saratoga to Del Mar to Gulfstream, DRF has you covered.

DRF app features the following:
1. Entries - As soon as a race card is drawn, it will show up here.
2. Results - Real-time results keep you up to date on payouts from across the country.
3. Live Odds - Access the tote in real-time for any race at any track, including visibility into the WPS pools and Exacta-Daily Double Probables. The perfect companion for the price-conscious player.
4. DRF Live - We have handicappers and reporters providing real-time insights into the tote board, paddock observations and exotic betting suggestions all in real time as the MTP ticks down to zero.

Phase 2 updates:
1. Closer Looks for nearly every race accessed easily from Entries
2. Race Analysis for each race at the major tracks taken directly from the DRF print issue
3. DRF Picks for every race - the top 3 choices from our handicappers.

Note: For the Lollipop android OS users, please install this updated version (2.3.1) to overcome the scrolling and login issues.

Android API

Firebase

Google Authorization

Google Mobile Ads

Google Play Game Services

Google Play Location APIs

Google Play Services

Google Search

Apache Cordova

Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.

Native

31.88%
Standard

66.79%
Direct

1.32%

Ads Seen Recently

2,111

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Daily Racing Form advertising reaches 2.56M visitors across desktop and mobile web, in countries such as United States, Venezuela, Canada, Colombia, Peru. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Daily Racing Form will allow you to reach consumers in industries or verticals such as .

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Daily Racing Form inventory partners include: video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, pubmatic.com, spotxchange.com, spotx.tv, taboola.com, lkqd.net, google.com, telaria.com, connatix.com, triplelift.com, onetag.com, 152media.com, 33across.com, undertone.com, gumgum.com, yieldmo.com, coxmt.com, yldbt.com, districtm.io, aps.amazon.com, nextmillennium.io, ssp.ynxs.io, aralego.com, ucfunnel.com, synacor.com, lijit.com, sovrn.com, sonobi.com, rtbhouse.com, e-planning.net, conversantmedia.com, brightcom.com, insticator.com, yahoo.com, ad-generation.jp, adtech.com, smaato.com, adyoulike.com, pubnative.net, xad.com, loopme.com, kargo.com, nobid.io, adcolony.com, admixer.net, webeyemob.com, adingo.jp, amxrtb.com, themediagrid.com, facebook.com, teads.tv, sharethrough.com, adtiming.com, admanmedia.com, pokkt.com, engagebdr.com, blis.com, bidmachine.io.

Daily Racing Form works with Advertising technology companies such as Videology, Bizo, MLN Advertising, Neustar AdAdvisor, Flashtalking, Evidon, Adform, Adblade, 161Media, Connexity, Triggit, IntentIQ, AOL-Time Warner Online Advertising, Yield Manager, AdMeld, Yahoo Publisher Network, Dstillery, Atlas, X Plus One, Media Innovation Group, Eq Ads, eXelate, ContextWeb, Pubmatic, Brandscreen, The Trade Desk, Turn, Accuen, Experian, Fetchback Retargeting, Openads/OpenX, NetSeer, DoubleVerify, PointRoll, Digilant, RadiumOne, Chango, Specific Media, SiteScout, Aggregate Knowledge, Burst Media, Improve Digital, Google Ad Partner Services, DemDex, Zenovia, Adap.TV, MyBuys, IponWeb BidSwitch, AudienceScience, Twitter Ads, Yahoo Small Business, Switch Ads, SpotXchange, Undertone, Mediaplex, LiveRail, Conversant, Tribal Fusion, Exponential, AdGear, Adconion, AppNexus Segment Pixel, Datonics, ADTECH, RealVu, Sonobi, BlueKai DMP, AcuityAds, RhythmOne, adloox, Adify, Perfect Audience, Crosswise, Facebook Custom Audiences, Adobe Audience Manager Sync, BounceX, Prebid, Teads, Google Remarketing, GumGum, TripleLift, Fidelity Media, Sekindo, Taboola, Imonomy, Sociomantic, Google Publisher Tag, DoubleClick.Net, AppNexus, Rubicon Project, Advertising.com, Index Exchange, Google Inteactive Media Ads, Google Adsense, DistrictM, Synacor Reseller, 33 Across Reseller, Sovrn Direct, PulsePoint Reseller, ContextWeb Direct, AOL Direct, Amazon Reseller, Google Direct, Fyber Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, RubiconProject Direct, Beachfront Reseller, Brightcom Direct, SpotXChange Reseller, PubMatic Reseller, Teads Direct, Sovrn Reseller, SpotXChange Direct, Tremor Video Reseller, Sonobi Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, GumGum Direct, Sekindo Direct, ORC International Direct, IndexExchange Reseller, Converstand Media Direct, AppNexus Direct, AOL Reseller, IndexExchange Direct, Beachfront Direct, Lijit Reseller, Adition, MBR Targeting, DistrictM Reseller, Synacor Direct, Fyber Reseller, SmartAdServer Reseller, SpringServe Reseller, LKQD Reseller, Adform Reseller, FreeWheel Reseller, Taboola Reseller, Improve Digital Reseller, Videology Group Reseller, Comet Cox Media Reseller, Sekindo Reseller, Google Adsense Asynchronous, DynAdmic, Tapad, AdvertServe, DoubleClick Bid Manager, Simpli.fi, Bidtellect, Taboola Sponsored Links, Integral Ad Science, Prezna, Google AdSense Integrator, Rocket Fuel, Sonobi Direct, OpenX Direct, Taboola Direct, Smaato Reseller, Outbrain Direct, Outbrain Reseller, Teads Reseller, 33 Across Direct, Criteo Reseller, SpringServe Direct, RhythmOne Direct, LoopMe Reseller, AdYouLike Reseller, ShareThrough Reseller, LKQD Direct, YieldBot Reseller, Bidfluence Direct, BlueKai, Insticator Direct, Primis Direct, Underdog Media Direct, Next Millenium Direct, Adblade Reseller, AnyClip Direct, PilotX Reseller, Rock You Reseller, Primis Reseller, Mobfox Direct, Komoona Reseller, Inneractive Reseller, Imonomy Reseller, adtelligent Reseller, Native Ads Reseller, SmartyAds Reseller, Somoaudience Reseller, Vertoz Direct, Mobile Ad Trading Reseller, Lockerdome Direct, Smartclip Reseller, Somoaudience Direct, Mobile Ad Trading Direct, Switch Concepts Reseller, Quantcast Reseller, SSPHighway Reseller, Experian Reseller, optAd360 Direct, Gamoshi Reseller, Amazon Direct, Undertone Direct, Media.net Direct, Native Ads Direct, Admixer Reseller, Mobfox Reseller, Bidtellect Reseller, Revcontent Reseller, RTK Direct, Inneractive Direct, Media.net Reseller, my6sense Reseller, ucfunnel Direct, Centro, OneTag, Connatix Direct, Yieldmo Direct, Triple Lift Direct, IAB Tech Lab, PubMatic Direct, E-Planning Direct, Improve Digital Direct, RTB House Direct, SmartAdServer Direct, Smart Adserver, Eyeota, Insticator, Avocet, RUN Ads, Advangelists, Beeswax, StackAdapt, Yahoo Ad Sync, Yahoo Reseller, Criteo, Yahoo Direct, Ad Lightning, Drawbridge, AdTheorent, Adelphic, MaxPoint Interactive, EMX, Appier, BidSwitch, Facebook Reseller, Consumable Direct, Telaria Direct, Tremor Video Direct, ucfunnel Reseller, OneTag Reseller, The MediaGrid Reseller, Telaria Reseller, AdMan Direct, Smaato Direct, Google Floodlight Counter, Google Floodlight Sales, fluct Direct, Connatix, 152 Media Direct, AdYouLike Direct, Kargo Direct, LoopMe Direct, OneTag Direct, ShareThrough Direct, The MediaGrid Direct, Converstand Media Reseller, Undertone Reseller, AdMan Reseller, Yieldmo Reseller, FLoC, Nativo Direct, Snap Pixel, Reddit Ads, Rovion, Triple Lift Reseller, fluct Reseller, comScore Activation, App-Ads.txt, Between Digital Direct, Aniview Reseller, E-Planning Reseller.