About

DanceOn is an entertainment focused digital media company connecting music and pop culture through the universal language of dance. Through multi-platform storytelling and diverse, influencer-driven programming, DanceOn reaches engaged millennials seeking on-demand music content everywhere.

The network's 4B+ views, 30M+ subscribers and 50M+ fans across platforms showcase the influence of dance around music's viral moments. Watch acclaimed shows like The Edge, a docu-series showcasing the World's iconic music videos, tours and performances, the most successful dance show online, Dance Showdown with 75MM+ views over 3 seasons, and the new music video - influencer and fan driven, viral dance hits.

DanceOn was co-founded by CEO Amanda Taylor, Madonna, Guy Oseary and Machinima chairman Allen DeBevoise. DanceOn empowers the creators - musicians and artists in the digital era.

Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Video
  • CPM
  • YouTube MCN
  • Headline:
    YouTube MCN
  • Key Differentiator
    Dance is a universal passion point. Our network showcases dance lifestyle & culture to a global audience. Co-founded by Madonna, CEO Amanda Taylor, Guy Oseary and Machinima CEO Allen DeBevoise, DanceOn was selected as part of YouTube’s $100 million original content initiative and established itself as one of the top 10 premium YouTube channels. With significant growth and a compelling business model, the DanceOn Network continues to foster a close partnership with YouTube. Through our success, we have attracted the creator of So You Think You Can Dance, Nigel Lythgoe, and the #1 cable programming brand, AMC Networks, to our board. From reality competitions to docu-series, from scripted shows to user-generated content, DanceOn creates engaging programming, reaching a network of over 15 million users across our social channels.
Site Traffic
  • 2772507 Global Rank
  • 968129
    United States
  • 7.13 K Estimated Visits
Traffic Sources
  • Search
    87.60%
  • Social
    7.39%
  • Direct
    5.01%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
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Alexa Traffic Data
Global Rank 1,561,986
109,411
United States Rank 3,655
6,973
United States Page Views 82.2%
12.3%
Top Countries
Top Search Keywords
  • Television and Movies
  • Star Wars Series
  • Action Figures
DanceOn advertising reaches 7.13k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Video Advertising on DanceOn will allow you to reach consumers in industries or verticals such as .

They are headquartered at Los Angeles, CA, United States, and have 1 advertising & marketing contacts listed on Kochava.

DanceOn works with Advertising technology companies such as DoubleClick.Net, Facebook Custom Audiences, Google Remarketing, Google Adsense Asynchronous, Google Adsense, Google AdSense Integrator.