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DataXu (acquired by Roku)
DataXu is an independent, 100% marketer-aligned data and analytics company. DataXu helps CMOs and their agencies around the world leverage the power of programmatic to drive the most important marketing metric of all: increased sales revenue.DataXu is proud to be recognized as the industry’s strongest Total Advertising Solution, according to the Q2 2015 Forrester Wave Report.
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Garrett Gan
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In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.

Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward.

Discover what you + our software can do at www.dataxu.com.

  • Company Name:
    DataXu
  • CEO Name:
    Mike Baker
  • Parent Company Name:
    acquired by Roku
    • (View Trends)
  • Headquarters: (View Map)
    Boston, MA, United States
  • Office Locations:
    HQ: Boston. Also: New York, Chicago, San Francisco, Detroit, Cologne Germany, London, Milano, Madrid, Paris, Sao Paulo.
  • 200 - 500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click-to-Call, Send to a friend, Facebook Like
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Linear TV
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Linear TV, Connected TV, Digital Audio
  • CPA, CPC, CPI, CPM, % of Media Spend
  • Demand Side Platform
  • Headline:
    DataXu is an independent, 100% marketer-aligned data and analytics company. DataXu helps CMOs and their agencies around the world leverage the power of programmatic to drive the most important marketing metric of all: increased sales revenue.DataXu is proud to be recognized as the industry’s strongest Total Advertising Solution, according to the Q2 2015 Forrester Wave Report.
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    dataxu helps marketing professionals and publishers use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
  • Owned / Operated Properties
    jasperlabs.com
  • Targeting

    (Display) Context: Content Category, Publisher, Exchange, Time of day, Day of week. Creative: Concept, Unit Size, Media type. Consumer: Location, Interaction with ads and site, Purchase Intent Behavior. (Mobile) Geographic, Context, Creative, Dayparting, Handset, Operator

  • Data Partners
    AdAdvisor, AddThis, Autobytel, Bizo, BlueKai, Datalogix, Exelate, Expedia, Forbes, Lotame, MasterCard, Polk, Transunion, TruSignal, V12, |X|, Placed, LiveRamp, Eyeota
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    AdSafe, Doubleverify, Integral Ad Science, ComScore
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Doubleclick, Sizmek - http://www.sizmek.com
Site Traffic
  • 538235 Global Rank
  • 124573
    United States
  • 96 K Estimated Visits
Traffic Sources
  • Search
    35.26%
  • Direct
    34.79%
  • Mail
    13.84%
  • Social
    11.29%
  • Referrals
    4.66%
  • Display
    0.15%
Powered by
Alexa Traffic Data
Global Rank 31,725
2,601
Links In Count 162
5
United States Rank 8,986
1,277
United States Page Views 79.1%
2.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • New York City
  • Manhattan
Ad Intelligence
DataXu
Device
Mobile
Dimensions
300x250
Dates Active
Apr 28, 2021 to Jun 01, 2021
DataXu
Device
Desktop
Dimensions
300x250
Dates Active
Jan 18, 2021 to May 31, 2021
DataXu
Device
Desktop
Dimensions
300x250
Dates Active
May 25, 2021 to Jun 01, 2021
DataXu
Device
Mobile
Dimensions
300x250
Dates Active
May 25, 2021 to Jun 01, 2021
DataXu
Device
Desktop
Dimensions
728x90
Dates Active
May 25, 2021 to Jun 01, 2021
DataXu
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Jun 01, 2021
DataXu
Device
Desktop
Dimensions
other
Dates Active
Oct 16, 2020 to May 25, 2021
DataXu
Device
Desktop
Dimensions
other
Dates Active
Nov 12, 2020 to Jun 01, 2021
DataXu
Device
Desktop
Dimensions
other
Dates Active
Mar 19, 2021 to Jun 01, 2021
DataXu
Device
Desktop
Dimensions
other
Dates Active
Jan 22, 2021 to Jun 01, 2021
DataXu
DataXu
DataXu
DataXu
DataXu
DataXu advertising reaches 96k visitors across desktop and mobile web, in countries such as United States, Germany, United Kingdom, Spain, Uruguay, Brazil, France, Australia, Singapore, India, Italy, Bermuda, Canada. Pricing models they offer are CPA, CPC, CPI, CPM, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Linear TV, Connected TV, DigitalAudio Advertising on DataXu will allow you to reach consumers in industries or verticals such as Entertainment, Non-Profit, Government & Politics, Mobile App Installs, Clothing & Fashion, Sports, Financial Services, Healthcare, Automotive, Dating, Gaming, Telecommunications, Technology, Retail, Travel & Leisure, Health & Beauty, eCommerce, Consumer Packaged Goods, Education, Energy and Utilities, Food & Beverage; you can target them with parameters such as: (Display) Context: Content Category, Publisher, Exchange, Time of day, Day of week. Creative: Concept, Unit Size, Media type. Consumer: Location, Interaction with ads and site, Purchase Intent Behavior. (Mobile) Geographic, Context, Creative, Dayparting, Handset, Operator.

They are headquartered at Boston, MA, United States, and have 120 advertising & marketing contacts listed on Kochava.

DataXu works with Advertising technology companies such as Facebook Exchange FBX, Openads/OpenX, PointRoll, Google Adsense, Google Publisher Tag, DoubleClick.Net, AppNexus, BlueKai, AOL-Time Warner Online Advertising, Neustar AdAdvisor, Bizo, Tapad, Aggregate Knowledge, Facebook Custom Audiences, Twitter Ads, BlueKai DMP, Google AdSense Custom Search Ads, eXelate, DoubleClick Bid Manager, Pubmatic, Rubicon Project, LinkedIn Ads, AppNexus Segment Pixel, Google Remarketing, Yield Manager, Roku.
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Last Updated 11/2/24
DataXu advertising reaches 96k visitors across desktop and mobile web, in countries such as United States, Germany, United Kingdom, Spain, Uruguay, Brazil, France, Australia, Singapore, India, Italy, Bermuda, Canada. Pricing models they offer are CPA, CPC, CPI, CPM, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Linear TV, Connected TV, DigitalAudio Advertising on DataXu will allow you to reach consumers in industries or verticals such as Entertainment, Non-Profit, Government & Politics, Mobile App Installs, Clothing & Fashion, Sports, Financial Services, Healthcare, Automotive, Dating, Gaming, Telecommunications, Technology, Retail, Travel & Leisure, Health & Beauty, eCommerce, Consumer Packaged Goods, Education, Energy and Utilities, Food & Beverage; you can target them with parameters such as: (Display) Context: Content Category, Publisher, Exchange, Time of day, Day of week. Creative: Concept, Unit Size, Media type. Consumer: Location, Interaction with ads and site, Purchase Intent Behavior. (Mobile) Geographic, Context, Creative, Dayparting, Handset, Operator.

They are headquartered at Boston, MA, United States, and have 120 advertising & marketing contacts listed on Kochava.

DataXu works with Advertising technology companies such as Facebook Exchange FBX, Openads/OpenX, PointRoll, Google Adsense, Google Publisher Tag, DoubleClick.Net, AppNexus, BlueKai, AOL-Time Warner Online Advertising, Neustar AdAdvisor, Bizo, Tapad, Aggregate Knowledge, Facebook Custom Audiences, Twitter Ads, BlueKai DMP, Google AdSense Custom Search Ads, eXelate, DoubleClick Bid Manager, Pubmatic, Rubicon Project, LinkedIn Ads, AppNexus Segment Pixel, Google Remarketing, Yield Manager, Roku.