Publisher

Because Content is King, Brand Loyalty is Gold, and Earned Media is The Holy Grail We work hand in hand with you, the brand, to integrate your story into the content in a way that is authentic and engaging. We then seed your post through a distribution network of campus reps, email newsletters, online partners, and social media channels to maximize the posts reach and earned media. Make an impact on students with DormStormer Our Audience Create Branded Content Earn a Social Lift Sponsored Contests / Surveys Email Marketing DormStormer Rewards Store – Free Exposure The DormStormer Store Our Audience Are you looking to reach and build brand loyalty among students, aged 18-24 years young? You’ve come to the right place. dormstormer-demographics Source: Alexa Create Branded Content – Native Advertising Product placement 2.0 The DormStormer creative team works with you to produce share-worthy content to be featured on DormStormer.com that students can relate to. We do this in our authentic DormStormer fashion by using image/video rich content that evokes emotions and flavors that best represent your brand. What you get: Fully branded collaborative content post w/ product placement opportunities Exposure on the DormStormer home page and relevant category pages Prominent Home Page “Trending Articles” positioning (ATF) Featured on “Trending Posts” throughout the site Branded social sharing messages to maximize earned media Integrated Facebook/Twitter feeds next to your post Mentioned in our email blast to 50k+ student subscribers A full report with web and social analytics Red boxes show branded content with prominent positioning on the homepage. collab-content-on-homepage Example of a branded content post created for Ambig (Red boxes show branding, and Ambig’s embedded social features so students can continue the conversation directly from the post) ambig-sponsored-posts-social1 copy At the bottom of the post we embedded a video (outlined in Red) to engage students further. branded-content-embedded-video Earn a Social Lift Distributing your story via social channels Each sponsored post on DormStormer.com is designed with the intent of going viral. We harness the power of the DormStormer Network of brands and partners to provide the largest reach for your post, and seed it to multiple social networking sites such as Facebook, Twitter, Reddit, Stumbleupon, Pinterest etc. When our users share your post and it goes viral, it generates your brand the much coveted “earned media”. Users are encourage and incentivized to share their favorite content via social channels share-and-earn-points Sponsored Contests / Surveys Driving new leads & customers We can create and promote customized contests and surveys to meet your objectives. Whether you are looking for email capture, to gain valuable insight amongst the 18-24 year old demographic, or want to gain likes and shares on Facebook by actual students, we can help. We will leverage our 20k+ student email subscribers, our social channels, partners and website to promote your campaign. Our members respond well to fun surveys like this one we sent out: survey Email Marketing Meet students where they begin their day DormStormer.com has one of the highest open rates in the business. With an email list of over 50,000 opt-in student emails, DormStormer prides itself on having an engaged student subscriber base, with an avg. email open rate of 30%. We can promote your campaign with DormStormer, or send out sponsored love in the form of an editorial takeover. An example of a USC-targetted email campaign promoting an Icon Plaza and Chick-fil-A contest sponsored-email Note: We offer a unique product for student housing companies looking to reach out to students over at DormLeads. DormStormer Rewards Store – Free Exposure Rewarding the most influential students We reward students who have the greatest social influence by allowing them to earn points on DormStormer and trade them in for cool and unique prizes in the DormStormer Rewards Store. By donating products to the Rewards Store and helping us reward our most influential members, we will highlight your brand and product on advertisements throughout the site for free. The DormStormer Team will review your brand and product to determine if we think it is a good fit for this exclusive opportunity on DormStormer. A good example of a cool and unique reward: rewards-store-example copy We only ever use banners to raise awareness for on-site features: Rewards-Colorful The DormStormer Store Showcasing the hottest college brands The store at DormStormer.com is what started it all. Over the years we have worked with some of the hottest college brands and developed some great relationships in the process. We are currently adding brands slowly that we think are a good fit for the DormStormer brand image. dormstormer-store