Publisher

EchoEcho.Com offers paid advertising through our agent: Burst! Media Inc. As an indication of the adbuyers satisfaction, EchoEcho has been selected as one out of 15 Star sites in the Burst Media Ad Network. Chosen from a list of 3100+ sites in 477 categories! SITE TRAFFIC The site generates more than 1,500,000 hits per month from approximately 150,000 unique user sessions. More than 80% of the visitors are long time return visitors. At the same time, all content on the site is dedicated to the sole purpose of designing webpages. This means that at least 4 out of 5 visitors are particulary dedicated to the purpose of the site: webdesign. More than 75% of first time visitors return to the site within a week after the first visit. This means that at least 3 out of 4 first time visitors find what they came for - to an extent that made them bookmark the site for easy future reference. (This is the highest bookmark ratio among the +130,000 sites monitored by StatMarket) FEATURED ADVERTISERS Some of our past advertisers include: Allaire (Homesite) Buy.Com Veritas Altavista C-NET I-syndicate Microsoft (Frontpage) Go Network ZD-Net VISITOR PROFILE More than 60% of our hits are generated during our visitor's working hours, 9am-5pm (visitor's local time). That is: 60% of the hits are generated during 33% of the day. This indicates that the site has a strong standing among professionals. More than 70% of the visitors are from US, Canada, Australia and Great Britain. AD RATES CPM (Cost per 1000 ads) for targeted campaigns are as follows: Less than 10,000 ads: $5 CPM 10,000-50,000 ads: $2.5 CPM 50,000-100,000 ads: $1.25 CPM Click through rates vary from 15/100 to 1/200 depending on the degree of importance the ad has to the visitors. THIRD PARTY VISITOR SURVEY FOR ECHOECHO.COM These data were captured on the 5th of february, 2002. The data were collected by swiftinteractive.com, and are considered statistical reliable where there are 200 or more unique replys. Which of the following groups includes your age? 518 Responses 75 + 1% 65 - 74 1% 55 - 64 3% 45 - 54 7% 35 - 44 14% 25 - 34 31% 18 - 24 30% Under 18 12% Prefer not to answer 1% Are you... 487 Responses Male 64% Female 34% Prefer not to answer 2% What level of education have you completed? 482 Responses Some HS 12% HS Grad 8% Some College 27% College Grad 28% Post-Grad Work 6% Post-Grad Degree 16% Prefer not to answer 3% What is your total household income? 476 Responses $100k + 10% $75k - $99.9k 8% $50k - $74.9k 13% $35k - $49.9k 13% $20k - $34.9k 11% Under $20k 21% Prefer not to answer 24% What is your occupation? 452 Responses Senior Management 5% Other Management 4% Professional 21% Technical 24% Sales 1% Administrative 3% Other Employed 5% Homemaker/Full-time Parent 2% Student 28% Retired 2% Not Employed 4% Prefer not to answer 2% Are you a US resident? 342 Responses Yes 45% No 55% Have you bookmarked this site? 461 Responses Yes 58% No 42% In a typical week, about how much time do you spend using the Internet? 445 Responses 20 + hrs. 39% 11 - 20 hrs. 17% 6 - 10 hrs. 20% 3 - 5 hrs. 12% 1 - 2 hrs. 7% Less than 1 hr. 5% On average, how much time do you spend on this site in a typical visit? 433 Responses 60 + mins. 15% 31 - 60 mins. 14% 21 - 30 mins. 15% 11 - 20 mins. 23% 5 - 10 mins. 18% Less than 5 mins. 16% How frequently do you visit this site? 442 Responses Daily 10% Several times/week 23% Once/Week 13% Several times/month 14% Once a month 5% Less than once a month 3% First visit 31% In which ways are you somehow involved in your company or organization's purchase decision for computers or related equipment? (Please check all that apply) 57 Responses Suggest products/brands/manufacturers for consideration 49% Determine need for product 49% Determine capabilities/features needed 44% Gather information on products to be considered 42% Evaluate manufacturers or models 42% Recommend/select specific types of products or services 35% Recommend/select specific brands or manufacturers 37% Evaluate where to buy products 25% Recommend or select where to buy products 30% Authorize/Approve the purchase 16% Make the purchase 19% None of the Above 26% Do you ….? (Please check all that apply) 58 Responses Research investment products online 28% Research insurance products online 19% Purchase investment products online 7% Purchase insurance products online 7% Maintain an online trading account 10% Manage your personal portfolio through an online service 9% Manage your household expenses through an online service 17% Bank online 62% None of the Above 24%