Emma's Diary is the UK’s most relevant and influential communication platform for expectant mothers and new families. We have a 23 year publishing relationship with the RCGP dating back to 1992 when Emma's Diary was launched. This relationship means that the RCGP checks and approves all the information in Emma's Diary. Our relationship with mum and families spans from conception to toddler (up to 4 years of age).
Throughout this consumer journey we enable brands to communicate with our audience using the media channel that best suits their campaign and purpose. This can include data or being featured in the diary, sample packs, birth wallets, social media, apps or on our website. Founded on insight and intelligence, we are continuously developing our customer proposition, particularly within our digital channels.
Emma’s Diary is well-established but remains agile and entrepreneurial, providing a very exciting and rewarding working environment. Our clients come from a wide range of business sectors and include P&G, Johnson & Johnson, Boots, Argos, Lansinoh, Scottish Friendly.
- Company Name:Emma's Diary
(View Trends)
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Headquarters: (View Map)Bourne End, Bucks, United Kingdom
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10 - 50 employees
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Desktop Display, Mobile Display, Email, Social
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CPM
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Web Publisher
- Headline:Publisher: Pregnancy, Mums to Be, and Baby Advice, Week by Week Information | Emma's Diary
- Key DifferentiatorWe are one of the UK’s leading websites for pregnancy advice and baby week-by-week information. Our features offer guidance for mums-to-be and new mums following all stages of your little one’s growth and development. We are with you every step of your incredible journey; from offering pre-pregnancy and conception advice through every stage of pregnancy up to labour and the arrival of your baby and beyond… Pregnancy and baby care adviceAlong the way we have pregnancy and baby week-by-week information with suggested relevant features for every stage. You can check your baby’s probable birthday on our due date calculator, and check out tips on everything from healthy eating to nursery safety and decoration from our experts. We have great offers and competitions from our partner companies and fun features like our celebrity baby news items for those precious moments when you can put your feet up! Or make friends and enjoy a chat with other mums and mums-to-be on our members’ forums. We can even be at your side 24/7 with the mobile version of our site available for your Smart Phone!
- 85734 Global Rank
- 5283 United Kingdom
- 871 K Estimated Visits
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Search84.80%
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Direct10.86%
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Referrals1.73%
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Social1.69%
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Mail0.91%
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Display0.01%
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47.54%
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21.96%
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3.48%
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3.24%
- Pakistan 32.5%
- India 23.5%
- United States 9.4%
- Ukraine 4.1%
- Video Editing
- Equipment and Software
- 500 K Downloads
- 10 SDKs
- 4.69 Avg. Rating
- 1.53 K Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.pgs.emmasdiary
- App Support: https://www.emmasdiary.co.uk
- Genre: parenting
- Bundle ID: com.pgs.emmasdiary
- App Size: 13.8 M
- Release Date: July 10th, 2020
- Update Date: June 14th, 2021
Description:
The number 1 pregnancy app in the UK, voted by mums.
Download our free Emma’s Diary Pregnancy & Baby app today to track your pregnancy and baby’s development – until your little one reaches the age of two!
Here’s a full list of the amazing features, tools and exclusive benefits you’ll have access to…
---FREE MUM TO BE GIFT PACKS ---
With our parenting app, picking up your FREE gift packs has never been easier! Plus get all of those essential items to pack in your hospital bag, to help you get prepared for the arrival of your new baby, including a full pack of Pampers nappies!
--- WEEK BY WEEK PREGNANCY TRACKER & JOURNAL
With our free pregnancy app you’ll get access to unlimited pregnancy & birth information, where you can track your pregnancy week by week, plus follow your baby’s development. Oh and did we mention, you can find tonnes of baby name ideas on our app too?
Plus, with your very own journal you can track your pregnancy symptoms, your baby’s movements, first kicks and so much more!
---MONTH BY MONTH BABY DEVELOPMENT ---
Track your baby’s milestones – from their first smile to their first giggle and even their first steps. Plus, find out what to expect from your little one at each stage. From baby sleep tips to breastfeeding advice & support, you’ll find it all with the Emma’s Diary app.
---EXCLUSIVE OFFERS AND DISCOUNTS ON PREGNANCY ESSENTIALS ---
Unlock up to 80% off pregnancy and baby products with our amazing offers; from pushchairs and travel systems to car seats and cribs! Keep these offers to yourself though; they are member only discounts!
---MORE THAN £350 MONEY OFF VOUCHERS FROM ARGOS---
You can use these directly from your app, to make buying those essential baby items a little easier!
About Emma’s Diary:
Here at Emma’s Diary our mission is to support mums-to-be and new parents. All medical content is reviewed and approved by our Healthcare Team, made up of GP’s and Midwives.
The team ensures content aligns to NHS, NICE and Unicef UK Baby Friendly Initiative (BFI) guidelines, so you can be assured the information is credible and up to date. We pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond.
Join our community:
Facebook: facebook.com/TheEmmasDiary
Instagram: instagram.com/officialemmasdiary
Twitter: twitter.com/emmasdiary
Podcast: anchor.fm/emmas-diary
All contact information and/or dates of birth provided during the APP registration process may be made available to 3rd Parties provided that the relevant consent has been given (Brand and Channel)
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They are headquartered at Bourne End, Bucks, United Kingdom, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Emma's Diary inventory partners include: google.com, freewheel.tv, adform.com, improvedigital.com, spotxchange.com, spotx.tv, appnexus.com, openx.com, yahoo.com, rhythmone.com, districtm.io, ad-generation.jp, adtech.com, rubiconproject.com, pubmatic.com, aps.amazon.com, contextweb.com, conversantmedia.com, emxdgt.com, indexexchange.com.
Emma's Diary works with Advertising technology companies such as AppNexus, Media Innovation Group, Google Adsense, Open AdStream, DoubleClick.Net, Mediaplex, Twitter Ads, Facebook Exchange FBX, AdRoll, AppNexus Segment Pixel, Google Remarketing, Flashtalking, ADTECH, Openads/OpenX, Yahoo Small Business, IponWeb BidSwitch, Facebook Custom Audiences, DoubleClick Bid Manager, Adskom, Advertising.com, TripleLift, AdTech Studio, MicroAd, adingo, Nativo, Ads.txt, AOL Direct, Comet Cox Media Reseller, PubMatic Reseller, OpenX Reseller, IndexExchange Reseller, AdYouLike Direct, Integral Ad Science, JW Player Tracking, Google AdSense Integrator, Google Adsense Asynchronous, Criteo, Google Publisher Tag, Rubicon Project, AcuityAds, eXelate, Affectv, Rocket Fuel, Walmart, Spoutable, DistrictM, Index Exchange, Turn, Yahoo Ad Sync, The Trade Desk, Beeswax, StackAdapt, SiteScout, Atlas, Appier, Blis, GetIntent, Adhigh, Improve Digital, Burst Media, Simpli.fi, AppNexus Direct, OpenX Direct, RubiconProject Reseller, Google Reseller, Aggregate Knowledge, Magnetic, DoubleVerify, Infectious Media, DynAdmic, Eye View Digital, EMX, Adelphic, BidSwitch, Adition, BidTheatre, So-net Media, DistrictM Reseller, AppNexus Reseller, Improve Digital Reseller, Neustar AdAdvisor, SpotXchange, SkimLinks, Amazon Ad System, Evidon, Amazon Associates, Sharethrough, Adhese, Adledge, Adswizz, ClipCentric, MainAd, 1PlusX, Google Direct, ORC International Reseller, Converstand Media Reseller, ContextWeb Reseller, Yahoo Reseller, Amazon Direct, AOL Reseller, RhythmOne Reseller, SpotXChange Reseller, Adform Reseller, FreeWheel Reseller, Snap Pixel, Tapad, Prebid, Amazon Transparent Ad Marketplace, Click Guardian, Microsoft Advertising, Amobee, Betgenius Connextra, IndexExchange, comScore Activation, Sunmedia, Brandmetrics, MindTake Research, Inmobi, Zedo, Commission Junction, DoubleClick Advertising UK, AudienceScience, Consent Management Platform API v 2.0, Ad Lightning, IndexExchange Direct, Media.net Direct, PubMatic Direct, RubiconProject Direct, Triple Lift Direct, Sovrn Direct, Captify, App-Ads.txt.
