About

Horse Racing Data provider and Handicapper's site

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Horse Racing | Horse Racing Entries | Horse Racing Results | Past Performances | Mobile | Statistics
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    For more information about advertising opportunities on equibase.com, please contact: Carlie Ambrose, Manager, Sales & Contracts Toll Free: (800) 333-2211 Phone: (859) 224.2868 FAX: (859) 296-3036 E-Mail: cambrose@equibase.com Victor Espinosa, Jr., Vice President, Sales & Operations Toll Free: (800) 333-2211 Phone: (859) 224-2873 FAX: (859) 296-3036 E-Mail: vespinosa@equibase.com
Site Traffic
  • 10397 Global Rank
  • 2008
    United States
  • 4.83 M Estimated Visits
Traffic Sources
  • Direct
    66.48%
  • Search
    22.93%
  • Referrals
    7.30%
  • Mail
    1.77%
  • Social
    1.53%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 32,151
1,420
United States Rank 6,089
925
United States Page Views 88.5%
5.3%
Top Countries
Top Search Keywords
  • Holding Companies
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 K Downloads
  • 10 SDKs
  • 3.69 Avg. Rating
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.equibase.todaysracing
  • App Support: http://www.equibase.com
  • Genre: sports
  • Bundle ID: com.equibase.todaysracing
  • App Size: 6.95 M
  • Version: 58
  • Release Date: August 4th, 2011
  • Update Date: May 20th, 2021

Description:

The Equibase app brings you horse racing entries, changes, results, and video replays from every North American Thoroughbred track - available at your fingertips from Thoroughbred racing's official source for racing information and statistics.
Entries -
Get a complete list of entries for all of today (and tomorrow's) Thoroughbred racing action, plus access to exciting handicapping products (purchase required). Each entry contains detailed race information, post time, post position, morning line odds, plus additional data elements. The app also includes easy access to Entries Plus which presents entry information coupled with basic past performance data in a way that is both engaging and interactive.
Results –
Every race includes the official result chart from Equibase and a video replay (subscription required). Result charts offer a recap of the entire race, including complete order of finish, descriptive narrative for each horse, odds and payoff information plus a wealth of other result data for a comprehensive look at the race.
International Entries and Results -
Easily accessible from the main entries and results menus, get select international entry and result information from around the world.
Changes -
Be the first to know about scratches and changes, plus access to the current weather conditions at the track.
Workouts -
Get workout information from every official workout center in North America.
Carryovers -
Get top carryover information from tracks for the upcoming race day.
News -
Easily accessible from the home screen and the main navigation bar, catch up on the latest racing news and industry headlines.
Racing Yearbook -
Get free video race replays and race results for every graded stakes race throughout the year and every year going back to 2010. Also stay up on all upcoming graded stakes races.
Betting Tools -
The app includes two tools to help you with developing the wagers you would like to place on a race.
Smart Pick:
The Smart Pick™ betting tool is the perfect way to determine which horse to wager on for those that might not have the time or experience to analyze traditional past performance pages – it's smart handicapping made easy!
Bet Calculator -
The bet calculator is a simple tool to help you determine the cost of an exotic wager
Racing Schedule -
Access to a complete Thoroughbred racing schedule - check to see when your favorite track is starting or ending it's live racing meet.
Virtual Stable -
You can access your Virtual Stable directly from the app and add horses to your stable to be notified of their future activity with one click.
Remove Ads Feature -
For $2.99 per month or $19.99 per year, you can remove ads from the app and gain access to the race of the day, which includes a free past performance and selection for a selected race.
Please Note: Purchasing the premium version excludes ads from the app, however portions of this app point to web pages from equibase.com so you may experience ads if you click on those pages, which include leaders' lists and statistical profiles.

Google Core Libraries ...
Guava is a set of core Java libraries from Google that includes new collection types (such as multimap and multiset), immutable collections, a graph library, and utilities for concurrency, I/O, hashing, caching, primitives, strings, and more! It is widely used on most Java projects within Google, and widely used by many other companies as well.
Apache Cordova
Apache Cordova is a platform for building native mobile applications using HTML, CSS and JavaScript.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    92.29%
  • Direct
    7.71%
Ads Seen Recently
4,135
Longest Running Ad
Equibase Company
Device
Desktop
Dimensions
other
Equibase Company
Device
Desktop
Dimensions
300x250
Equibase Company
Device
Mobile
Dimensions
other
Equibase Company
Device
Mobile
Dimensions
other
Equibase Company
Device
Mobile
Dimensions
other
Equibase Company
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
540031703
6a698e2ec38604c6
appnexus.com
reseller
4052
conversantmedia.com
direct
41067
spotx.tv
direct
184369
7842df1d2fe2db34
spotxchange.com
direct
184369
google.com
reseller
pub-9685734445476814
f08c47fec0942fa0
appnexus.com
reseller
1908
f5ab79cb980f11d1
districtm.io
direct
100605
3fd707be9c4527c3
google.com
reseller
pub-8780464503575532
f08c47fec0942fa0
google.com
reseller
pub-1076181631997634
f08c47fec0942fa0
lijit.com
direct
231317
fafdf38b16bf6b2b
Equibase Company advertising reaches 4.83M visitors across desktop and mobile web, in countries such as United States, Canada, Venezuela, United Kingdom, China. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Equibase Company will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at Lexington, KY, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Equibase Company inventory partners include: openx.com, appnexus.com, conversantmedia.com, spotx.tv, spotxchange.com, google.com, districtm.io, lijit.com, sovrn.com, rubiconproject.com, pubmatic.com, gumgum.com, improvedigital.com, advertising.com, indexexchange.com, video.unrulymedia.com, rhythmone.com, emxdgt.com, smaato.com, yahoo.com, ad-generation.jp, adtech.com, aps.amazon.com.

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