About
ESSENCE is Where Black Women Come First for news, entertainment and motivation. ESSENCE occupies a special place in the hearts of millions of Black women-its not just a magazine but her most trusted confidante, a brand that has revolutionized the magazine industry and has become a cultural institution in the African-American community. Founded in 1968, Essence Communications Inc. (ECI) launched ESSENCE, the ground-breaking magazine created exclusively for African-American women in 1970. For 41 years, the company has flourished and expanded beyond the pages of its flagship magazine to generate brand extensions such as the Essence Music Festival, Women Who Are Shaping the World Leadership Summit, Window on Our Women (WOW I, II & III) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD) via Essence Studios. The ECI corporate headquarters are in New York City, with offices in Chicago, Los Angeles and Detroit.
- Company Name:Essence
- Parent Company Name:Time Inc
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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Office Locations:New York
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50 - 200 employees
Capabilities
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Desktop Display, Desktop Video, Mobile Display, Social, Email
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CPM
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Web Publisher
- Headline:Black Women's Lifestyle Guide, Black Love & Beauty Trends
- Self / Managed Service:Managed Service
- IndustriesClothing & Fashion, Dating, Entertainment, Health & Beauty, Travel & Leisure
- Key DifferentiatorESSENCE.com: Your Voice. Your Style. Your Life. is an expansive web destination aimed to be the ultimate online destination for African-American women. ESSENCE.com serves as the daily source for African American-related news, entertainment and community, and reflects the intimate tone and approach of the esteemed ESSENCE brand. As part of its daily content offerings, ESSENCE.com delivers engaging blogs, robust photo galleries, original video programming, and a substantial online community.
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek - http://www.sizmek.com
Site Traffic
- 17638 Global Rank
- 3815 United States
- 3.46 M Estimated Visits
Traffic Sources
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Search63.03%
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Direct21.00%
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Social13.15%
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Referrals2.21%
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Mail0.52%
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Display0.09%
Geography Breakdown
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75.85%
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3.85%
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2.56%
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0.88%
Powered by
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Alexa Traffic Data
Global Rank
17,141
444
Links In Count
3,120
133
United States Rank
3,862
1,538
United States Page Views
76.5%
11.7%
Top Countries
- United States 76.5%
- India 6.4%
- Nigeria 5.3%
- South Africa 1.6%
- Canada 1.5%
Top Sites Linking In
Top Search Keywords
- African-American
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
- 10 K Downloads
- 10 SDKs
- 3.38 Avg. Rating
- 48 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.essence.fest
- App Support: http://Essence.com
- Genre: entertainment
- Bundle ID: com.essence.fest
- App Size: 35.5 M
- Release Date: April 29th, 2019
- Update Date: May 11th, 2021
Description:
Welcome to the official app for the 2021 Essence Festival of Culture™ presented by Coca-Cola®.
The App is your mobile guide through both Festival weekends! Check out our all-star talent line-up and programming schedule.
BENEFITS:
-Create your custom Festival schedule and access our virtual events, directly from within the app
-Get real-time notifications of the latest Festival news, schedule updates and celeb appearances
-Enter to win coveted Festival perks and prizes
-Shop Essence's exclusively curated vendors
-Chat with other Festival fans
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends.
Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services.
Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Ad Intelligence
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Native47.74%
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Standard47.69%
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Direct4.58%
Ads Seen Recently
22,588
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Essence
Device
Desktop
Dimensions
other
Dates Active
Aug 06, 2018 to Aug 04, 2020
Essence
Device
Mobile
Dimensions
320x50
Dates Active
Dec 23, 2020 to Jan 20, 2021
Essence
Device
Desktop
Dimensions
728x90
Dates Active
Feb 18, 2021 to May 09, 2021
Essence
Device
Desktop
Dimensions
728x90
Dates Active
Dec 23, 2020 to Jan 20, 2021
Essence
Device
Mobile
Dimensions
300x250
Dates Active
Aug 03, 2019 to Apr 12, 2021
Essence
Device
Mobile
Dimensions
300x250
Dates Active
Dec 23, 2020 to Jan 20, 2021
Essence
Device
Desktop
Dimensions
other
Dates Active
Oct 17, 2020 to Apr 19, 2021
Essence
Device
Desktop
Dimensions
other
Dates Active
Oct 25, 2020 to May 17, 2021
Essence
Device
Desktop
Dimensions
none
Dates Active
Jan 24, 2021 to Apr 05, 2021
Essence
Device
Desktop
Dimensions
other
Dates Active
Dec 10, 2020 to Jun 02, 2021
Essence
Device
Desktop
Dimensions
other
Dates Active
Dec 25, 2020 to May 29, 2021
Ad Exchange
Type
Publisher ID
Certification ID
spotx.tv
reseller
240330
7842df1d2fe2db34
spotxchange.com
reseller
240330
7842df1d2fe2db34
spotx.tv
reseller
239712
7842df1d2fe2db34
spotxchange.com
reseller
239712
7842df1d2fe2db34
beachfront.com
direct
12400
e2541279e8e2ca4d
rhythmone.com
direct
2968119028
a670c89d4a324e47
pubmatic.com
reseller
157310
5d62403b186f2ace
openx.com
reseller
539926406
6a698e2ec38604c6
appnexus.com
reseller
9446
advertising.com
reseller
21880
tremorhub.com
reseller
i0unc-nzux7
1a4e959a1b50034a
Essence advertising reaches 3.46M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Essence will allow you to reach consumers in industries or verticals such as Dating, Travel & Leisure, Entertainment, Clothing & Fashion, Health & Beauty.
They are headquartered at New York, NY, United States, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Essence inventory partners include: spotx.tv, spotxchange.com, beachfront.com, rhythmone.com, pubmatic.com, openx.com, appnexus.com, advertising.com, tremorhub.com, rubiconproject.com, smaato.com, google.com, freewheel.tv, springserve.com, districtm.io, indexexchange.com, vdo.ai, lkqd.net, teads.tv, outbrain.com, contextweb.com, connatix.com, video.unrulymedia.com, fyber.com, admanmedia.com, sonobi.com, telaria.com, anyclip.com, c1exchange.com, coxmt.com, yldbt.com, aps.amazon.com, media.net, loopme.com, conversantmedia.com, altitude-arena.com, smartyads.com, improvedigital.com, audience.media, ssp.ynxs.io, videmob.com, xapads.com, adtech.com, sovrn.com, smartadserver.com, yieldnexus.com, advangelists.com, emxdgt.com, synacor.com, kargo.com, yahoo.com, xad.com, adyoulike.com, pubnative.net, adform.com, connectad.io, q1connect.com, q1media.com, supply.colossusssp.com, spotx.tv [spotx.tv], spotxchange.com [spotxchange.com], gumgum.com, ad-generation.jp, 33across.com, vidazoo.com, avantisvideo.com, taboola.com, rtk.io, lockerdome.com, bidtellect.com, distroscale.com, proper.io, sharethrough.com, triplelift.com, lijit.com, 1rx.io, mantisadnetwork.com, aol.com, aolcloud.net, undertone.com, themediagrid.com, sekindo.com, freestar.io, vhbx.co, vindicosuite.com, nativo.com, groundtruth.com, revcontent.com, lkqd.com, criteo.com, adingo.jp, yieldmo.com.
Essence works with Advertising technology companies such as Flite, Evidon, Google Publisher Tag, Google Adsense, PointRoll, Accuen, Aggregate Knowledge, DoubleVerify, Simpli.fi, AppNexus, Digilant, BlueKai, Rubicon Project, Advertising.com, Connexity, IntentIQ, DoubleClick.Net, AudienceScience, Tacoda, X Plus One, Rocket Fuel, MyBuys, RadiumOne, 247 Media, 161Media, Real Media Group, Adform, Open AdStream, Media Innovation Group, SkimLinks, Flashtalking, Datonics, The Trade Desk, Chango, AOL-Time Warner Online Advertising, Yield Manager, Facebook Exchange FBX, Pubmatic, Openads/OpenX, Index Exchange, Adap.TV, Tapad, Mediaplex, Integral Ad Science, Zedo, Yahoo Small Business, Turn, Adconion, SpotXchange, Zenovia, AppNexus Segment Pixel, Visual Revenue, Facebook Custom Audiences, Google Remarketing, comScore adXpose, Neustar AdAdvisor, WebSpectator, BlueKai DMP, Bidtellect, Drawbridge, Outbrain, Sharethrough, DemDex, eXelate, MyBuys MyAds, Undertone, ContextWeb, Magnetic, Adify, Teads, Crosswise, Conversant, bRealtime, SiteScout, Burst Media, Dstillery, Criteo, ADTECH, AcuityAds, IponWeb BidSwitch, SkimWords, AdYapper, VINDICO, Sourcepoint, eyeReturn, BounceX, Walmart, Adobe Audience Manager Sync, Bringhub, Eyeota, Sonobi Direct, Amazon Direct, Google Direct, ShareThrough Direct, Ads.txt, Yieldmo Direct, Criteo Direct, RubiconProject Direct, Teads Direct, OpenX Direct, Kargo Direct, ORC International Direct, Triple Lift Direct, AppNexus Direct, ContextWeb Direct, Fyber Reseller, OpenX Reseller, AppNexus Reseller, LKQD Reseller, SpotXChange Reseller, FreeWheel Reseller, Cedato Reseller, Tremor Video Reseller, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, GumGum Direct, AOL Reseller, DoubleClick Bid Manager, Clickagy, SpotXChange Direct, Header Tag by Index Exchange, Amazon Ad System, Amazon Associates, Peer39, GumGum, Yahoo Ad Sync, StackAdapt, RhythmOne Direct, Beeswax, Media.net, Sovrn Direct, Lijit Direct, LoopMe Direct, PubMatic Reseller, Sovrn Reseller, Sonobi Reseller, ORC International Reseller, IndexExchange Reseller, IndexExchange Direct, Arrivalist, Adbrain, Sojern, CogoCast, Link Share, Improve Digital, Nativo, Outbrain Direct, Outbrain Reseller, SmartAdServer Reseller, Beachfront Reseller, FreeWheel Direct, RUN Ads, AOL Direct, Comet Cox Media Reseller, Carambola Direct, 33 Across Reseller, DistrictM Reseller, Lijit Reseller, RhythmOne Reseller, Right Media, JustPremium, Atlas, Teads Reseller, Research Now, MLN Advertising, Celtra, ContextWeb Reseller, C1X Reseller, YieldBot Reseller, Google AdSense Integrator, Telaria Reseller, SpringServe Reseller, AdMan Reseller, GumGum Reseller, LoopMe Reseller, IRIS.TV, Google Inteactive Media Ads, Innovid, 33 Across Direct, Converstand Media Direct, Lockerdome Direct, Media.net Direct, PubMatic Direct, Bidtellect Reseller, Revcontent Reseller, Smaato Reseller, SpringServe Direct, Synacor Reseller, Beachfront Direct, SmartAdServer Direct, Xapads Direct, Videmob Reseller, Tremor Video Direct, LKQD Direct, Q1Connect Reseller, Synacor Direct, Connectad Direct, Adform Reseller, RTK Direct, Converstand Media Reseller, GroundTruth Reseller, Nativo Direct, Vhbx Reseller, Taboola Direct, Connatix Direct, AvantisVideo Direct, Vidazoo Direct, DistroScale Direct, Telaria Direct, Yahoo Reseller, Triple Lift Reseller, Lockerdome Reseller, Undertone Direct, E-Planning Direct, Admixer Direct, Aniview Reseller, SmartyAds Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, fluct Direct, AdYouLike Reseller, Yahoo Direct, Brightcom Direct, Primis Direct, Freestar, Connatix Highlights, Sekindo Direct, DistrictM, TripleLift, BidSwitch, Adelphic, Adition, BidTheatre, Taboola, Tribal Fusion, Widespace, GetIntent, Adhigh, OnAudience, AdTheorent, AdGear, Appier, MaxPoint Interactive, JW Player Tracking, Chocolate Direct, The MediaGrid Direct, Smartclip Reseller, The MediaGrid Reseller, Yieldmo Reseller, Genesis Media Reseller, Amazon Transparent Ad Marketplace, Uponit, Ad Lightning, Roku, ExactTarget, Adventive, LinkedIn Ads, Technorati Media, ShareThrough Reseller, FLoC, Improve Digital Direct, Admixer Reseller, OneTag Reseller, AdMan Direct, Criteo Reseller, Sortable Direct, OneTag Direct, comScore Activation, Amazon Native Shopping Ads.
They are headquartered at New York, NY, United States, and have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Essence inventory partners include: spotx.tv, spotxchange.com, beachfront.com, rhythmone.com, pubmatic.com, openx.com, appnexus.com, advertising.com, tremorhub.com, rubiconproject.com, smaato.com, google.com, freewheel.tv, springserve.com, districtm.io, indexexchange.com, vdo.ai, lkqd.net, teads.tv, outbrain.com, contextweb.com, connatix.com, video.unrulymedia.com, fyber.com, admanmedia.com, sonobi.com, telaria.com, anyclip.com, c1exchange.com, coxmt.com, yldbt.com, aps.amazon.com, media.net, loopme.com, conversantmedia.com, altitude-arena.com, smartyads.com, improvedigital.com, audience.media, ssp.ynxs.io, videmob.com, xapads.com, adtech.com, sovrn.com, smartadserver.com, yieldnexus.com, advangelists.com, emxdgt.com, synacor.com, kargo.com, yahoo.com, xad.com, adyoulike.com, pubnative.net, adform.com, connectad.io, q1connect.com, q1media.com, supply.colossusssp.com, spotx.tv [spotx.tv], spotxchange.com [spotxchange.com], gumgum.com, ad-generation.jp, 33across.com, vidazoo.com, avantisvideo.com, taboola.com, rtk.io, lockerdome.com, bidtellect.com, distroscale.com, proper.io, sharethrough.com, triplelift.com, lijit.com, 1rx.io, mantisadnetwork.com, aol.com, aolcloud.net, undertone.com, themediagrid.com, sekindo.com, freestar.io, vhbx.co, vindicosuite.com, nativo.com, groundtruth.com, revcontent.com, lkqd.com, criteo.com, adingo.jp, yieldmo.com.
Essence works with Advertising technology companies such as Flite, Evidon, Google Publisher Tag, Google Adsense, PointRoll, Accuen, Aggregate Knowledge, DoubleVerify, Simpli.fi, AppNexus, Digilant, BlueKai, Rubicon Project, Advertising.com, Connexity, IntentIQ, DoubleClick.Net, AudienceScience, Tacoda, X Plus One, Rocket Fuel, MyBuys, RadiumOne, 247 Media, 161Media, Real Media Group, Adform, Open AdStream, Media Innovation Group, SkimLinks, Flashtalking, Datonics, The Trade Desk, Chango, AOL-Time Warner Online Advertising, Yield Manager, Facebook Exchange FBX, Pubmatic, Openads/OpenX, Index Exchange, Adap.TV, Tapad, Mediaplex, Integral Ad Science, Zedo, Yahoo Small Business, Turn, Adconion, SpotXchange, Zenovia, AppNexus Segment Pixel, Visual Revenue, Facebook Custom Audiences, Google Remarketing, comScore adXpose, Neustar AdAdvisor, WebSpectator, BlueKai DMP, Bidtellect, Drawbridge, Outbrain, Sharethrough, DemDex, eXelate, MyBuys MyAds, Undertone, ContextWeb, Magnetic, Adify, Teads, Crosswise, Conversant, bRealtime, SiteScout, Burst Media, Dstillery, Criteo, ADTECH, AcuityAds, IponWeb BidSwitch, SkimWords, AdYapper, VINDICO, Sourcepoint, eyeReturn, BounceX, Walmart, Adobe Audience Manager Sync, Bringhub, Eyeota, Sonobi Direct, Amazon Direct, Google Direct, ShareThrough Direct, Ads.txt, Yieldmo Direct, Criteo Direct, RubiconProject Direct, Teads Direct, OpenX Direct, Kargo Direct, ORC International Direct, Triple Lift Direct, AppNexus Direct, ContextWeb Direct, Fyber Reseller, OpenX Reseller, AppNexus Reseller, LKQD Reseller, SpotXChange Reseller, FreeWheel Reseller, Cedato Reseller, Tremor Video Reseller, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, GumGum Direct, AOL Reseller, DoubleClick Bid Manager, Clickagy, SpotXChange Direct, Header Tag by Index Exchange, Amazon Ad System, Amazon Associates, Peer39, GumGum, Yahoo Ad Sync, StackAdapt, RhythmOne Direct, Beeswax, Media.net, Sovrn Direct, Lijit Direct, LoopMe Direct, PubMatic Reseller, Sovrn Reseller, Sonobi Reseller, ORC International Reseller, IndexExchange Reseller, IndexExchange Direct, Arrivalist, Adbrain, Sojern, CogoCast, Link Share, Improve Digital, Nativo, Outbrain Direct, Outbrain Reseller, SmartAdServer Reseller, Beachfront Reseller, FreeWheel Direct, RUN Ads, AOL Direct, Comet Cox Media Reseller, Carambola Direct, 33 Across Reseller, DistrictM Reseller, Lijit Reseller, RhythmOne Reseller, Right Media, JustPremium, Atlas, Teads Reseller, Research Now, MLN Advertising, Celtra, ContextWeb Reseller, C1X Reseller, YieldBot Reseller, Google AdSense Integrator, Telaria Reseller, SpringServe Reseller, AdMan Reseller, GumGum Reseller, LoopMe Reseller, IRIS.TV, Google Inteactive Media Ads, Innovid, 33 Across Direct, Converstand Media Direct, Lockerdome Direct, Media.net Direct, PubMatic Direct, Bidtellect Reseller, Revcontent Reseller, Smaato Reseller, SpringServe Direct, Synacor Reseller, Beachfront Direct, SmartAdServer Direct, Xapads Direct, Videmob Reseller, Tremor Video Direct, LKQD Direct, Q1Connect Reseller, Synacor Direct, Connectad Direct, Adform Reseller, RTK Direct, Converstand Media Reseller, GroundTruth Reseller, Nativo Direct, Vhbx Reseller, Taboola Direct, Connatix Direct, AvantisVideo Direct, Vidazoo Direct, DistroScale Direct, Telaria Direct, Yahoo Reseller, Triple Lift Reseller, Lockerdome Reseller, Undertone Direct, E-Planning Direct, Admixer Direct, Aniview Reseller, SmartyAds Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, fluct Direct, AdYouLike Reseller, Yahoo Direct, Brightcom Direct, Primis Direct, Freestar, Connatix Highlights, Sekindo Direct, DistrictM, TripleLift, BidSwitch, Adelphic, Adition, BidTheatre, Taboola, Tribal Fusion, Widespace, GetIntent, Adhigh, OnAudience, AdTheorent, AdGear, Appier, MaxPoint Interactive, JW Player Tracking, Chocolate Direct, The MediaGrid Direct, Smartclip Reseller, The MediaGrid Reseller, Yieldmo Reseller, Genesis Media Reseller, Amazon Transparent Ad Marketplace, Uponit, Ad Lightning, Roku, ExactTarget, Adventive, LinkedIn Ads, Technorati Media, ShareThrough Reseller, FLoC, Improve Digital Direct, Admixer Reseller, OneTag Reseller, AdMan Direct, Criteo Reseller, Sortable Direct, OneTag Direct, comScore Activation, Amazon Native Shopping Ads.
