Factual (N/A)
Factual is a neutral location data company. We provide mobile location based data for ad targeting, measurement, and app customization. Contact us at strategy@factual.com for more information.
About

  • Company Name:
    Factual
  • Parent Company Name:
    N/A
  • (View Trends)
  • Headquarters: (View Map)
    Los Angeles, CA, United States
  • Office Locations:
    Los Angeles, CA HQ New York, NY San Francisco, CA Chicago, IL London, UK Shanghai, China
  • 50 - 200 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • % of Media Spend, CPM, Flat Rate
  • Other
  • Headline:
    Factual is a neutral location data company. We provide mobile location based data for ad targeting, measurement, and app customization. Contact us at strategy@factual.com for more information.
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Factual’s differentiators include Quality Data, Transparency, Neutrality, Customization, and Flexibility: 1) QUALITY DATA - Factual’s Geopulse product suite lets you target based on people’s real world behavior and real time location -- using the best data available in mobile marketing. All segments are built using Factual’s first party data and proprietary technology. 2) FLEXIBILITY - Factual data is available via all leading DSPs, DMPs, and ad buying platforms. 3) CUSTOMIZATION - Factual allows you to design highly-customized Audiences tailored to your specific campaign KPIs. Contact us at strategy@factual.com to get started. 4) NEUTRALITY & TRANSPARENCY - Factual is a neutral location data company. We focus solely on creating the best data assets and technology.
  • Owned / Operated Properties
    n/a
  • Programmatic Integrations & Publisher / Inventory Partners
    Factual is a neutral location data company. We've integrated with leading vendors throughout the ecosystem to make our high quality location data easily accessible. See our ad partners here: https://www.factual.com/ad-partners
  • Targeting

    Factual provides mobile location data for ad targeting.

    Factual’s Geopulse product suite lets you target based on people’s real world behavior and real time location -- using high-quality location based data.

    TARGET REAL WORLD BEHAVIOR
    Geopulse Audience lets you target ads to groups of people based on how they behave in the real world.
    ~ Design your own highly-customized Audiences based on nuanced behaviors using Factual’s self-service, web-based Geopulse Audience Designer tool.
    ~ Select from Factual’s Geopulse Audiences—a collection of ready-to-use audiences designed by our location experts and available in your preferred DSP or DMP.

    TARGET REAL TIME LOCATION
    Geopulse Proximity allows you to reach mobile device users based on where they are in real time. Build either point-radius or polygon geofences -- enhanced with our proprietary Place Attachment technology.

  • Data Partners
    Factual provides mobile location data for ad targeting -- including audience segments (based on how people behave in the real world) and proximity segments (where they are in real time). Segments are built using Factual’s first party data and proprietary technology. Factual data is available via leading DSPs, DMPs, and ad buying platforms. See our ad partners here: https://www.factual.com/ad-partners
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    NAI
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Factual is a neutral location data company. We've integrated with leading vendors throughout the ecosystem to make our high quality location data easily accessible. See our ad partners here: https://www.factual.com/ad-partners
Site Traffic
  • 498094 Global Rank
  • 104977
    United States
  • 54 K Estimated Visits
Traffic Sources
  • Direct
    46.73%
  • Search
    30.36%
  • Referrals
    16.80%
  • Social
    3.47%
  • Mail
    2.64%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 54,733
4,492
Philippines Rank 4,370
17,721
Philippines Page Views 32.9%
14.5%
Top Countries
Top Search Keywords
  • Small Business
  • Start Up
Factual advertising reaches 1.51M visitors across desktop and mobile web, in countries such as United States, India, Germany, Canada. Pricing models they offer are % of Media Spend, CPM, flat_rate on channels such as Mobile Advertising on Factual will allow you to reach consumers in industries or verticals such as Sports, Retail, Technology, Automotive, Entertainment, Travel & Leisure, Food & Beverage, Consumer Packaged Goods, Clothing & Fashion, Financial Services; you can target them with parameters such as: Factual provides mobile location data for ad targeting. Factual’s Geopulse product suite lets you target based on people’s real world behavior and real time location -- using high-quality location based data. TARGET REAL WORLD BEHAVIOR Geopulse Audience lets you target ads to groups of people based on how they behave in the real world. ~ Design your own highly-customized Audiences based on nuanced behaviors using Factual’s self-service, web-based Geopulse Audience Designer tool. ~ Select from Factual’s Geopulse Audiences—a collection of ready-to-use audiences designed by our location experts and available in your preferred DSP or DMP. TARGET REAL TIME LOCATION Geopulse Proximity allows you to reach mobile device users based on where they are in real time. Build either point-radius or polygon geofences -- enhanced with our proprietary Place Attachment technology..

They are headquartered at Los Angeles, CA, United States, and have 1 advertising & marketing contacts listed on Kochava.

Factual works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, Google Adsense, AdRoll, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, Facebook Custom Audiences, Beeswax, Google Floodlight Counter, DoubleClick Bid Manager, Inmobi.