The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the underground to the heart of the mainstream. The FADER is the authority on what’s next.
- Company Name:FADER
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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Office Locations:New York
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10 - 50 employees
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Desktop Display, Desktop Video, Mobile Display, Social, Email
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CPM
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Web Publisher
- Headline:Publisher
- Self / Managed Service:Managed Service
- IndustriesEntertainment
- Key DifferentiatorLaunched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve, music, style and culture publication and the unofficial guide to what’s next in music. Led by president and publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, experiential, mobile, and social media realms. The FADER and its network of partners speak to a combined audience of two million influential young adults monthly, and include Insound, Afropunk, 1200Squad.com, East Village Radio, Oh My Rockness, and The Cornerstone Mixtape.
- Approved 3rd Party Ad Serving / Rich Media VendorsAdventive - https://www.adventive.com
- 0 Global Rank
- 0
- 1.38 K Estimated Visits
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Referrals52.41%
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Search34.51%
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Direct10.70%
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Social2.38%
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Mail0.00%
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Paid Referrals0.00%
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85.22%
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12.41%
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2.38%
- United States 62.3%
- United Kingdom 6.2%
- Canada 5.7%
- France 2.6%
- Nigeria 1.7%
- Banking Services
- Banks and Institutions
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Native0.37%
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Standard98.31%
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Direct1.32%
They are headquartered at New York, NY, United States, and have 8 advertising & marketing contacts listed on Kochava. According to their Ads.txt, FADER inventory partners include:
appnexus.com,
sovrn.com,
openx.com,
rubiconproject.com,
pubmatic.com,
contextweb.com,
smartadserver.com,
freewheel.tv,
google.com,
rhythmone.com,
aolcloud.net,
adtech.com,
emxdgt.com,
conversantmedia.com,
districtm.io,
springserve.com,
spotxchange.com,
spotx.tv,
smaato.com,
revcontent.com,
outbrain.com,
lkqd.net,
lkqd.com,
indexexchange.com,
criteo.com,
bidtellect.com,
advertising.com,
33across.com,
gumgum.com,
adform.com,
improvedigital.com,
komoona.com,
inner-active.com,
lockerdome.com,
google.com.
FADER works with Advertising technology companies such as Evidon, PointRoll, Mediaplex, Conversant, Media Innovation Group, Neustar AdAdvisor, AdMeld, AudienceScience, Struq, DoubleClick.Net, Accuen, Rubicon Project, Google Ad Partner Services, Google Adsense, Jetpack Digital, Aggregate Knowledge, Google Publisher Tag, Google Remarketing, Facebook Custom Audiences, Flite, Adform, Integral Ad Science, Apple Auto Link Maker, SkimLinks, BlueKai DMP, BlueKai, Innovid, Flashtalking, Twitter Ads, Research Now, Google Direct, Ads.txt, Adblade, AdBlade Embed, Simpli.fi, Turn, RadiumOne, Connexity, AcuityAds, Drawbridge, MyBuys MyAds, Rocket Fuel, Beeswax, AppNexus, SiteScout, Yahoo Ad Sync, Tapad, Atlas, Vidible, Advertising.com, Videology, BannerFlow, Burst Media, adloox, Yahoo Small Business, VINDICO, MLN Advertising, DynAdmic, GetIntent, Adhigh, ContextWeb Reseller, Openads/OpenX, Pubmatic, ContextWeb, GumGum, RTK, The Trade Desk, IponWeb BidSwitch, Avocet, DemDex, Adobe Audience Manager Sync, Magnetic, Taboola, TripleLift, Sharethrough, Media.net, SpotXchange, Sonobi, Nativo, Teads, LifeStreet Media, Amazon Associates, Amazon Ad System, Yieldmo, Adify, Criteo, Tribal Fusion, RUN Ads, Walmart, AppNexus Segment Pixel, Polymorph, eyeReturn, StackAdapt, Bidtellect, AdGear, Proclivity, DoubleVerify, Index Exchange, Improve Digital, StickyAds TV, Google AdSense Integrator, Admedo, Eye View Digital, AdTheorent, RubiconProject Reseller, PubMatic Reseller, OpenX Reseller, AppNexus Reseller, SpotXChange Reseller, Improve Digital Reseller, Adform Reseller, FreeWheel Reseller, Google Reseller, GumGum Direct, 33 Across Reseller, AOL Reseller, Criteo Direct, IndexExchange Reseller, LKQD Reseller, Outbrain Reseller, Outbrain Direct, RhythmOne Reseller, Smaato Reseller, SpringServe Direct, DistrictM Direct, Converstand Media Direct, ORC International Reseller, AppNexus Direct, SmartAdServer Reseller, Comet Cox Media Reseller, Sovrn Reseller, Teads Reseller, Tremor Video Reseller, Teads Direct, IndexExchange Direct, ORC International Direct, AOL Direct, SmartAdServer Direct, Sonobi Direct, Connatix Direct, plista, Lockerdome Direct, Inneractive Direct, Komoona Reseller, Bidtellect Reseller, Revcontent Reseller, Smartclip Direct, Smartclip Reseller, Yieldlab Reseller, Admixer Reseller, OneTag Reseller, Dailymotion Reseller, adstir Reseller, AdAsia Reseller, Undertone Direct, EMX, ShareThrough Direct, ClickCertain, AdStanding, DoubleClick Bid Manager, 33 Across Direct, GumGum Reseller, RTK Direct, Dstillery, RubiconProject Direct, DistrictM, Mobile Ad Trading, Google Inteactive Media Ads, Infectious Media, Adventive, Undertone, Blis, Admixer, Snap Pixel, Sovrn Direct, Lijit Direct, 161Media, Adelphic, bRealtime, Outbrain, Native Ads, adtelligent, NetSeer, Vuble, SpringServe, PLAYGROUND XYZ, MaxPoint Interactive, Advangelists, So-net Media, JustPremium, ZypMedia, Loopme, AdTech Studio, Dailymotion Direct, FreeWheel Direct, SpringServe Reseller, Beachfront Reseller, OpenX Direct, DistrictM Reseller, LoopMe Reseller, AdTrue Reseller, Fyber Reseller, Amazon Reseller, ad.plus Reseller, Telaria Reseller, Sonobi Reseller, Lijit Reseller, Technorati Media, BidSwitch, eXelate, Clickagy, BidTheatre, Appier, RhythmOne, RhythmOne Direct, Brightcom Direct, OnAudience, Videology Group Reseller, 152 Media Direct, Roku, PubMatic Direct, Revcontent Direct, Criteo Reseller, my6sense Reseller, Connatix, Triple Lift Direct, comScore Activation, SpotX, AMob, FLoC, AdMan Direct, PHP Ads, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt.
