Publisher

FireDepartment.net is a free service that helps fire departments get online and share information with the communities they serve. Our largest visitor segment is comprised of community members searching for fire departments and safety information; people to whom insurance, smoke alarms, home security, etc., are extremely important. With over 600,000 monthly pageviews, FireDepartment.net has the ability to reach a very large targeted audience concerned about safety. Why do people visit FireDepartment.net? Over 80% of visitors to firedepartment.net come from seach engines. This high level of support given by search engines represents a vote of confidence in both the quality of our website, the information we offer and the overall utility found by visitors to our website. Based on webmaster tools, Google analytics, and email requests, our largest visitor segments are community members: Searching for fire departments by name Searching for the nearest fire station (usually used to apply for homeowner’s insurance) Searching for fire department information related to recent emergency incidents in the news Searching for / emails requesting fire safety information (burn permits & fire code requirements) Searching for / emails requesting fire/incident reports to submit with insurance claim forms Searching for / emails requesting fundraiser info (bingo night, chilli/spaghetti feeds, how to make donations) Requesting fire department services (safety inspection, filling swimming pool, visit a school, etc.) Insurance companies often use firedepartment.net to help determine insurance rates by finding the nearest fire station to a client’s home. Ad Options Ad Sizes: 336x280px (placed beside a map of fire department/fire departments) 350x300px (placed beside a map of fire department/fire departments - for full website sponsorship only) 336x280px (placed at the bottom of most pages) 748x100px (placed at the bottom of all pages - for full website sponsorship only) Ad Placements: Home page Navigation pages (state, county, city) listing of fire departments by location Fire department pages (Fire department/stations, fire equipment, firefighters) Photo galleries (logos, fire dept photos, fire equipment photos, firefighter photos) Firefighter training tools Fire department input forms, used exclusively by fire department administrators. Sponsorship & Social Responsibility on FireDepartment.net Many organizations are discovering that a socially responsible public campaign/image has a significant impact in the community and ultimately their bottom line. Firedepartment.net has a great reputation with fire departments for providing a free service that helps them connect with their communtiy. With ~2.5 million visitors a year, firedepartment.net is the most highly utilized source of fire department information on the web. Sponsorship gives your organization the opportunity to instantly connect with a very large audience, describe your products and services, and share your commitment to the safety of the community you serve. Partial Sponsorship - Enables a sponsor to provide a socially responsible message at the bottom of every firedepartment.net page. Sponsorship ad will display your company’s logo, name, link to your website, and a social responsibility statement (that can include an overview of products and services that you offer). Exact sponsorship placement/message will vary depending on your organization’s goals. Full Sponsorship - This is a long-term contract (one year minimum) that removes all ads from firedepartment.net and attributes the entire website’s goodwill to the sponsoring organization. Every page will display your company’s logo, name, link to your website, and a social responsibility statement (that can include an overview of products and services you offer). Exact sponsorship placement/message will vary depending on your organization’s goals. Full Sponsors also receives a dedicated page(s) to describe their organization's commitment to safety. Advertisements on FireDepartment.net FireDepartment.net has two main audience types. Our largest audience is comprised of community members looking for fire department and safety information. Due to the safety and risk mitigation aspects of information sought on firedepartment.net insurance, home security services, and home safety products like smoke alarms are ideal ad placements. Our secondary and smaller visitor group is comprised of fire department administrators who add and update information to their fire department’s public profile. Pricing: Community Member Oriented Ads - Ads start at 1.5 cent per ad impression ($15 cpm) with a 6 month agreement and 2 cents per impression ($20 cpm) on a monthly agreement. There is a $2,500 minimum for advertising. Fire Department Administrator Ads - No ad space is available at this time. Contact advertising@firedepartment.net to learn when space will again be available. Please, put “fire department administrator ads” in the email’s subject line. Targeted Sponsors & Advertisers: FireDepartment.net’s primary goal is to provide the best possible experience to community members searching fire department and safety information. Advertisements have an impact on visitor experience and as such, firedepartment.net is looking for advertisers who offer public safety and risk mitigation products and services.. Community Members - Our largest visitor segment is comprised of community members searching for fire departments and safety information; people to whom insurance, smoke alarms, home security, etc., are extremely important. Fire Department Administrators - Although this is a smaller segment of our traffic, fire department administrators who are the decision makers who make purchases. Getting in front of these fire administrators on firedepartment.net is a great way to inform them about your products and services that will keep their community safe and help their orgainzation succeed.