n 1982, Malrite Communications, Inc., signed WFLX Fox 29 on the air in West Palm Beach and it immediately became popular as South Florida's Movie Station! In just a few short years, the station became known as one of the most successful Independent stations in the nation.
In 1985, a new era began as WFLX became an affiliate of the Fox Television Network. As the network grew from just one show per week to its current seven nights of prime, the station contributed greatly to the success that Fox would attain. In 1993-'94, WFLX was recognized as the Fox Affiliate of the Year. For many years since then, Fox 29 has lead all Fox Affiliates as the #1 station among 18-34, 18-49, and 25-54 year olds! Fox 29 continues to grow with one of the best program line-ups in South Florida with Fox Prime and Sports, The Ten O'Clock News, The Fox 29 Morning News, American Idol, The X Factor, Glee, New Girl and much, much more!
In September 1998, WFLX Fox 29 was purchased by Raycom National, Inc . Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 47 television stations in 36 markets and 18 states. Raycom also owns two radio stations and Raycom Sports, a marketing, production, and events management and distribution company.
Mailing Address: WFLX Fox 29, 1100 Banyan Blvd., West Palm Beach, FL 33401
Telephone Number: 561-845-2929
Broadcast Television, News and Weather Source, Community Awareness, Advertising
- Company Name:FOX 29 Wflx.com
(View Trends)
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Headquarters: (View Map)Montgomery, AL, United States
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5,000 - 10,000 employees
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Desktop Display, Mobile Display, Email, Social
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CPM
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Web Publisher
- Headline:Publisher: WFLX Fox 29-TV: News & Weather for Palm Beaches and Treasure Coast - Fox29 WFLX TV, West Palm Beach, Florida-
- Key DifferentiatorMarketing & Advertising Help Center Back to Basics - The 4 P's of Marketing Keeping the Lead Funnel Full Setting Goals Making Your Advertising Work Better Branding, is it important? "Marketing" is how you communicate your brand to your customers. Advertising is just one component of marketing. Marketing can be how you greet each customer as they walk in the door, or the free sticker you give each customer as they leave. Advertising is just one way you communicate with your customers. It is the combination of all the interaction your customers have with you that make up your marketing. That interaction determines how customers feel about your brand. It determines whether they will come back, and whether they would recommend you to a friend. What message are you giving your customers? What message are your competitors giving them? Why should they do business with you? These questions can be addressed in your advertising, but should be clear in all your marketing communications. 4 P's of Marketing Product Does anyone want it? What need does it fill? Price How much is it worth to them? Place Your distribution channel. How do they get it? Promotion Advertising and Sales These factors do not operate in a vacuum. Outside influences require constant reassessment of your marketing plan. Have a Marketing Plan Can you change with the market? Interest rates change Your competitor starts a price war Big Box stores enter your sector Major events like 9/11 shift buying patterns Your industry gets bad press How can marketing help you through these changes? Use advertising to counter negative market forces Tell your customers what you want them to hear Find new customers Generate a positive buzz about your product Motivate your existing customers to refer you to their friends Advertising can be used to counter negative market forces, bad press or a poor economy. When used effectively it can accomplish immediate sales goals and build long term brand equity, strengthening the bottom line of your business. Your "Leads Funnel" Ask yourself what percent of your sales come from: repeat customers? referrals or word of mouth? convenience of your location or "lucky timing"? people who were influenced by your advertising via: o newspaper? o TV? o radio? o billboards? o direct mail? o yard signs? o your website? It's not easy to pinpoint where new customers come from. Your advertising may have been one of the things that influenced your sales, but for the most part all of these work in combination to bring in new customers. It's even harder to determine exactly how effective each form of advertising really is. That's why consistency in your marketing is crucial. Many factors will often work together to produce a new customer. Set Goals. Having a set of expectations for an ad campaign will help you gauge its effectiveness. Before you start, write down what you want to happen from each campaign. Go over it with your sales rep and make sure your expectations are realistic. I want x new phone calls a day. I want people to think I'm a good company to work for. I want people to remember me when they need a ___. I want to increase my referrals. I want to up-sell more profitable services to existing customers. I want be remembered as the "boutique" firm. Making Your Advertising Work Better! Avoid the having to say, "I tried that, but it didn't work." A bad experience with an ad campaign may be more the fault of the message than the medium. Here are some tips. Stand out from the clutter. From the time you wake up til the moment you go to sleep, you are bombarded by thousands of advertising impressions. Which ones will you remember next week? Make it matter to the consumer. Know who your customers are. Know where they live and work, what they do for fun, what their biggest worries are, and what they value most in life. Get their attention. Present a value to them. Make them want to act. Very clearly, tell them what to do (call me, visit my website, come to my store) The Importance of Branding Effective branding leaves the customer with a favorable image of your company and its product. It should establish a distinct identity between your brand and its competitors. All of your messages should convey this to the consumer (conversations, advertisements, brochures, websites, etc.) Branding can be very valuable to you if you operate in a saturated, competitive marketplace like selling cars, furniture, food or home services. If your brand is the preferred brand, price will not be as big of a concern. Build a relationship with your customer. Effective branding leads to loyalty, referrals, and profits. A good experience brings people back. When it comes to building your brand, customer satisfaction is just as important as advertising. The better the customer experience, the less you have to rely on advertising to keep the leads funnel full. It will cost you on average 6 times more to bring in a new customer as to keep an existing one. Customers who perceive your brand as superior to your competitors won't be as motivated by price. They will actually try to justify doing business with you, even if your price is not the lowest. Find out more about marketing in South Florida, contact Matt Lefkowitz at mlefkowitz@wflx.com. We Recommend Teen pregnant, Boys and Girls Club employee faces felony charges Juror tweets: "I'm taking a nap" during opening arguments Fla. sheriff's office arrests wrong woman twice 'Gwen's Law' first step for family fighting domestic violence Former "Palm Beach Post" writer, Susan Spencer-Wendel, dies From Around the Web 8 Amazing things to discover in MUMBAI (Cathay Pacific) 10 Eye-Opening Social Media Facts from 2013 (Titan SEO) Google Reveals a Birthday 'Surprise' (Titan SEO) Can Big Data Nurture Big Business? (Big Data Forum) 6 Ways to Improve Customer Experience (AllAnalytics) Recommended by
- 595970 Global Rank
- 130157 United States
- 143 K Estimated Visits
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Search66.46%
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Social24.83%
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Direct4.96%
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Referrals3.55%
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Display0.21%
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Mail0.00%
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80.10%
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5.91%
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1.45%
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1.37%
- Pakistan 64.5%
- India 13.8%
- United States 9.8%
- Footwear
- 10 SDKs
- 3.88 Avg. Rating
- 2 Total reviews
- App Url: https://itunes.apple.com/app/wflx-fox-29-1/id912539258
- App Support: https://www.wlfx.com/about-us/
- Genre: News
- Bundle ID: com.raycom.iphone.wflx
- App Size: 90.6 M
- Version: 6.6.8
- Release Date: September 6th, 2014
- Update Date: April 26th, 2021
Description:
Download the powerful WFLX FOX 29 Local News application right to your iPhone or iPad!
WFLX FOX 29 delivers news, weather and sports for the West Palm Beach, Florida area.
Features include:
Breaking news alerts
Live, local news headlines and stories
Sports
Video
And so much more!
This app requests location to help customize content for you. We will provide location information and information about your use of the app to our advertising partners in order to customize the ads displayed in this app and other apps you use. Please review our privacy policy for more details and for your choices.
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They are headquartered at Montgomery, AL, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, FOX 29 Wflx.com inventory partners include: yahoo.com, openx.com, freewheel.tv, lm.ortb.net, triplelift.com, video.unrulymedia.com, rhythmone.com, altitude-arena.com, pubmatic.com, districtm.io, springserve.com, google.com, engagebdr.com, smaato.com, contextweb.com, sonobi.com, cmcm.com, adcolony.com, meitu.com, telaria.com, streamkey.tv, beachfront.com, onetag.com, appnexus.com, improvedigital.com, lkqd.net, supply.colossusssp.com, indexexchange.com, kubient.com, linknexus.co.uk, advertising.com, rubiconproject.com, spotx.tv, spotxchange.com, admanmedia.com, smartyads.com, admixer.net, omnijay.com, tremorhub.com, pixfuture.com, lijit.com, sovrn.com, media.net, yieldmo.com, betweendigital.com, germaniavid.com, videobridge.tv, gumgum.com, emxdgt.com, advangelists.com, mobimight.com, vertamedia.com, cedato.com, tvp.tv, loopme.com, vitor.media, smartadserver.com, inmobi.com, bidmachine.io, pubnative.net, sabio.us, verve.com, streamrail.net, lbdp.us, pilotx.tv, adtelligent.com, gothamads.com, adform.com, synacor.com, undertone.com, lkqd.com, wowyow.com, tribalfusion.com, vidazoo.com, teads.tv, outbrain.com, aniview.com, nobid.io, themediagrid.com, lunamedia.io, conversantmedia.com, audience.media, yieldnexus.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, ampliffy.com, avantisvideo.com, connatix.com, nativo.com, aol.com, uis.mobfox.com, exponential.com, consumable.com, adtech.com.
FOX 29 Wflx.com works with Advertising technology companies such as Datonics, Drawbridge, Facebook Exchange FBX, Adify, Pubmatic, Index Exchange, Videology, Rubicon Project, Google Publisher Tag, MLN Advertising, Bizo, Mediaplex, Conversant, Neustar AdAdvisor, X Plus One, Digilant, The Trade Desk, SiteScout, eXelate, LucidMedia, Chango, Brandscreen, ContextWeb, Simpli.fi, Experian, Blue Lithium, Yield Manager, Yahoo Publisher Network, Yahoo Genome, Aggregate Knowledge, Accuen, Media Innovation Group, DemDex, BlueKai, Tribal Fusion, RadiumOne, Turn, Rocket Fuel, DoubleVerify, Evidon, AOL-Time Warner Online Advertising, Centro, Google Adsense, Pulse 360, Brilig, Openads/OpenX, Dstillery, Advertising.com, AudienceScience, AdMeld, CPX Interactive, Adblade, Resonate Insights, AppNexus, Atlas, Vertical Acuity, ADTECH, World Now, DoubleClick.Net, Zedo, PointRoll, Undertone, Connexity, Zenovia, Tapad, bRealtime, Integral Ad Science, AdBlade Embed, Criteo, Adap.TV, AdGear, IponWeb BidSwitch, Eq Ads, Spongecell, 161Media, AcuityAds, Proclivity, Upfront Digital Media, MyBuys, Yahoo Small Business, Exponential, NetSeer, Flashtalking, Dedicated Media, RealVu, Twitter Ads, Specific Media, Switch Ads, Burst Media, SpotXchange, Improve Digital, Adform, Adconion, Media.net, Technorati Media, Commission Junction, eyeReturn, Magnetic, MyBuys MyAds, LiveRail, Jumptap, BlueKai DMP, Ohana, DoubleClick Bid Manager, AdPredictive, BrightRoll, Google Adsense Asynchronous, Crosswise, RhythmOne, IntentIQ, Engage BDR, Appier, GumGum, Teads, AdMeta, Metrigo, Kauli, Geniee, Semasio, Sonobi, adingo, Smartclip, Vidible, QVC, AdRoll, Adition, OpenDSP, Serve Sharp, AMob, LowerMyBills, RUN Ads, Media Desk, VINDICO, BidTheatre, Marchex, Impact, Nexage, Visible Measures, Adnologies, Link Share, Arrivalist, StickyAds TV, Coull, DynAdmic, adtelligent, Falk Realtime, Right Media, AppNexus Segment Pixel, SpringServe, Adhigh, Jivox, Eye View Digital, Collective Media, Eyeota, Adobe Audience Manager Sync, Yahoo Ad Sync, BDEX, Ad Tech Japan AOL, AdKernel, CogoCast, GetIntent, Melt DSP, Bidtellect, Aerserv, Criteo Publisher Marketplace, Google Remarketing, TripleLift, Polymorph, Amazon Ad System, Taboola, LifeStreet Media, Amazon Associates, Nativo, Beeswax, Narrative, Sekindo, Yieldlab, Adbrain, Sovrn Direct, Smaato Direct, Comet Cox Media Direct, Outbrain Direct, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, RubiconProject Direct, PubMatic Reseller, SpotXChange Direct, OpenX Direct, Synacor Reseller, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Bidfluence Reseller, LKQD Reseller, Yieldmo Direct, FreeWheel Reseller, Sovrn Reseller, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, Synacor Direct, Fyber Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, BrightRoll Reseller, Tremor Video Reseller, Comet Cox Media Reseller, Google Inteactive Media Ads, IndexExchange Reseller, IndexExchange Direct, RhythmOne Direct, OnAudience, StackAdapt, Walmart, Infolinks, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, SkimLinks, AlephD, Outbrain, Teads Reseller, Triple Lift Direct, Taboola Reseller, Forensiq, Yieldmo, Adswizz, Google AdSense Integrator, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, Adform Reseller, LoopMe Reseller, Connatix Direct, DistrictM Direct, Lijit Reseller, Brightcom Direct, 33 Across Reseller, Media.net Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Next Millenium Direct, Total Media Direct, Mars Media Group Direct, Vuble Reseller, Undertone Direct, Primis Direct, Aniview Reseller, Imonomy Direct, Admixer Direct, LKQD Direct, Beachfront Direct, SpringServe Direct, Amazon Direct, C1X Reseller, YieldBot Reseller, Criteo Direct, ORC International Direct, Infolinks Direct, Yahoo Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Nativo Direct, Mobfox Direct, Tappx Direct, Converstand Media Direct, FreeWheel Direct, Admixer Reseller, Cedato Reseller, adtelligent Reseller, Telaria Reseller, Vidazoo Reseller, pixfuture Direct, So-net Media, Blis, Genesis Media Direct, AdMan Direct, PilotX Direct, Sekindo Direct, AdMan Reseller, AvantisVideo Reseller, Cedato Direct, Prebid, 33 Across Direct, adtelligent Direct, GumGum Direct, Lockerdome Direct, LoopMe Direct, MGID Direct, my6sense Direct, OneTag Direct, SmartAdServer Direct, Telaria Direct, Brave Direct, The MediaGrid Direct, Tremor Video Direct, AdYouLike Reseller, Genesis Media Reseller, Bidtellect Reseller, Smaato Reseller, Tappx Reseller, Triple Lift Reseller, Yahoo Reseller, Aniview Direct, Nexstar Digital Direct, OneTag Reseller, SmartyAds Reseller, The MediaGrid Reseller, Undertone Reseller, StreamRail Direct, ucfunnel Direct, Consumable Direct, Mobfox Reseller, Rich Audience Direct, Smartclip Direct, WideOrbit Direct, Between Digital Direct, E-Planning Direct, Brave Reseller, SmartyAds Direct, App-Ads.txt, ShareThrough Reseller, TargetSpot Reseller, Triton Digital Reseller, Between Digital Reseller, Media.net Reseller, vidoomy Reseller, Yieldmo Reseller, Gray Television, Admiral VRM, comScore Activation, Triton Digital Direct, Viralize Direct, Criteo Reseller, Taboola Direct, Brightcom Reseller, E-Planning Reseller, Infolinks Reseller, Rich Audience Reseller, StreamRail Reseller, Viralize Reseller, Amazon Transparent Ad Marketplace, Revcontent Reseller, Stroeer Reseller, WideOrbit Reseller.
Needs update