Publisher: Franchise News, Franchise Opportunities, Information & Analysis on Franchising

Just like you, Franchise Times magazine has embraced the digital revolution—and it’s a revolution that doesn’t show signs of abating anytime soon. Because of that, we know we have to continue to provide our advertisers with vehicles they can use confidently to reach their target market: the franchise community. Not to be outdone, we’ve put some new weapons in our arsenal to respond to the revolution, and I’m excited to tell you about them: We’re the news and information source for franchising in print and online. Franchise Times launched a new website in 2012 to meet the demands of our readers who are looking for news more than once a month. We need to reach those readers where they work and live—online. And, countless people tell us when they receive their magazine in the mail they immediately put it in their briefcase to read on the plane or at home. We want to be sure we reach them from both sides of that table. We go beyond the press release. Forget dry trade blogs: Our writers understand that to bring readers back, people must enjoy reading what they have to say. Seems obvious, but not all trade publications can pull that off. So many franchises, so little time. Both the magazine and the website are a one-stop source for franchise information. Our SuperBook of Franchise Opportunities appears twice a year in hard-copy format, and we distribute it at franchise shows all year long. Plus, the SuperBook also appears online 24/7. ¿Hablas espanol? We’ve beefed up our international focus. So many franchisors are expanding internationally, and they are hungry for news on how to do it correctly. Franchise Times has become a leader in this area by sponsoring and covering the U.S. Commercial Service’s trade missions abroad. We’re the trusted source. We became BPA audited last year, and in doing so, beefed up our circulation. You know when we tell you who we reach, you can trust us. You will look forward to receiving Franchise Times. Our focus is on excellence in journalism and that’s why we have invested in editorial. We have expanded our staff to continue to provide the best in franchise coverage. That doesn’t come cheap, but as you peruse our magazine, you’ll find it hard to put down—and that’s worth every penny to you and us. If our readers can’t seem to break away from us, our advertisers benefit. At Franchise Times, we’ve embraced the digital revolution by adding to our line up of marketing opportunities. But just because there’s a revolt doesn’t mean we quit the things that work. Quality is never old school.