About
Based in Hong Kong, Fridae is Asia’s a diversified media and services company implementing an integrated strategy that covers the Internet, Broadcasting, Publishing and Events. Founded with a mission to “Empower Gay Asia”, Fridae provides a platform that bridges cultures, transcends borders, and unites the diverse groups to form Asia’s largest gay and lesbian community. As the gay media leader in Asia, Fridae provides unparalleled reach to the valuable, yet diverse and hard to reach gay and lesbian communities in the region.
Fridae's innovative and industry-leading online portal (www.fridae.com) leverages the distribution power and reach of the Internet to provide a potent mix of Content, Community and Commerce to more than 2 million visitors each month. Fridae uses its expertise to offer forward-looking companies online advertising and branding as well as offline strategies and direct marketing programs.
MISSION
Through our innovative media channels and world-class events, Fridae is building Asia’s largest gay & lesbian community, united in diversity, and transcending geographical borders.
Fridae empowers gay Asia to: come together, stay connected, be informed, overcome discrimination, nurture personal growth, and foster healthy relationships.
VISION
Fridae seeks to be gay Asia’s leading media & events group; the business community’s primary conduit to the Asian gay community; and a respected voice in our advocacy for equality and freedom of choice.
"Fridae" is inspired by "Friday" from Daniel Defoe's novel Robinson Crusoe.
- Company Name:Fridae
(View Trends)
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Headquarters:
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Office Locations:Hong Kong, Singapore
Capabilities
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Desktop Display, Email, Mobile Display, Social
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CPM
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Web Publisher
- Headline:Connect with gay Asia, read LGBT news, meet people in your area and find gay-friendly businesses. Join Asia's largest gay and lesbian community for free!
- Self / Managed Service:Managed Service
- IndustriesClothing & Fashion, Dating, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
- Key DifferentiatorThe Gay + Lesbian Market Based in Hong Kong and Singapore, Fridae (www.fridae.asia) is a diversified media and services company catering exclusively to Asia's lesbian, gay, bisexual, and transgender (LGBT) community. Founded in 2001, the site today draws over 12 million page views every month and counts 700,000 registered users, making it one of the largest gay sites in Asia. The site can be accessed in English, Simplified and Traditional Chinese. Fridae is also widely respected and trusted for its editorial coverage relevant to LGBT communities in Asia and beyond. Reach Asia's Most Valuable Demographic Considered by marketers to be the "holy grail" of demographic groups, the LGBT demographic is both highly sought after, and notoriously difficult to retain. Always on the lookout for what's newer, bigger, better, more fashionable, gays and lesbians are known as trendsetters and opinion leaders. Not only are they more willing to take risks with edgy new brands, strong word of mouth also helps build these brands into tomorrow's success stories. 47% PMEBs 48% University/Post Graduate Degree 42% earn more than $60,000 p.a. 88% male and 10% female 65% 25 to 45 years old Since its launch in 2001, Fridae has grown from a neighbourhood site into Asia's leading gay and lesbian portal. A hybrid of magazine portal and social networking sites, Fridae combines regular news and editorial features with proprietary community building tools, making it one of the stickiest sites on the market. 700,000 registered users 200,000 users per month 12 million page views per month 500,000 visits (sessions) per month 25 pages per visit 8 minutes average visit duration 35% new visits Top 10 countries/territories (in alphabetical order) Australia China Hong Kong Japan Malaysia Singapore Taiwan Thailand United Kingdom United States Advertising on Fridae offers a unique opportunity to target the rapidly growing LGBT market in Asia. Fridae can support you with a tailored and very targeted advertising campaign which can include: An advertisement on our web site Electronic direct email (EDM) to members To find out more about how Fridae can be your conduit to the valuable Asian gay and lesbian demographic, contact us at advertise@fridae.asia. Ad resellers are welcome.
Site Traffic
- 390610 Global Rank
- 224563
- 91.2 K Estimated Visits
Traffic Sources
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Direct81.60%
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Search12.13%
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Mail4.88%
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Social0.76%
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Referrals0.64%
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Display0.00%
Geography Breakdown
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42.41%
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21.60%
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12.17%
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6.83%
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Alexa Traffic Data
Global Rank
215,764
2,620
Links In Count
171
10
United States Rank
77,504
7,621
United States Page Views
60.7%
3.0%
Top Countries
- United States 60.7%
- Malaysia 20.5%
- Thailand 4.0%
- Singapore 2.2%
Top Sites Linking In
Top Search Keywords
- Español
- Vestuario
Ad Intelligence
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Native0%
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Standard0%
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Direct0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Fridae
Device
Desktop
Dimensions
other
Dates Active
Aug 06, 2018 to Aug 04, 2020
Ad Exchange
Type
Publisher ID
Certification ID
nativeads.com
reseller
52853
sovrn.com
reseller
96786
fafdf38b16bf6b2b
appnexus.com
reseller
1356
f5ab79cb980f11d1
emxdgt.com
reseller
59
1e1d41537f7cad7f
ssphwy.com
reseller
switchconcepts
rhythmone.com
reseller
1934627955
quantcast.com
reseller
switchconcepts
contextweb.com
reseller
560031
taboola.com
reseller
switchconceptopenrtb
pubmatic.com
reseller
60568
5d62403b186f2ace
switchconcepts.com
reseller
rhn3axrjaa==-a144
Fridae advertising reaches 91.2k visitors across desktop and mobile web, in countries such as United States, Germany, Australia, Malaysia, Hong Kong. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Fridae will allow you to reach consumers in industries or verticals such as Technology, Health & Beauty, Food & Beverage, Clothing & Fashion, Entertainment, Financial Services, Travel & Leisure, Telecommunications, Education, eCommerce, Dating, Healthcare, Retail, Sports, Non-Profit.
They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Fridae inventory partners include: nativeads.com, sovrn.com, appnexus.com, emxdgt.com, ssphwy.com, rhythmone.com, quantcast.com, contextweb.com, taboola.com, pubmatic.com, switchconcepts.com, google.com, rubiconproject.com, freewheel.tv, districtm.io, aolcloud.net, adtech.com, rtk.io, lkqd.com, lkqd.net, advertising.com, openx.com, spotx.tv, spotxchange.com, indexexchange.com, criteo.com, amazon.com, 33across.com, sharethrough.com, experian.com, theagency.com.
Fridae works with Advertising technology companies such as Turn, Mediaplex, AppNexus, Atlas, DoubleClick.Net, Commission Junction, Google Publisher Tag, Openads/OpenX, Google Adsense, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, The Trade Desk, Pubmatic, Rubicon Project, SiteScout, Rocket Fuel, Connexity, SpotXchange, Index Exchange, Dstillery, Videology, Simpli.fi, BlueKai, Adap.TV, MyBuys, Criteo, AdGear, Digilant, Neustar AdAdvisor, Yield Manager, Aggregate Knowledge, Accuen, DemDex, Experian, AudienceScience, Eq Ads, Advertising.com, Datonics, PulsePoint, Zenovia, X Plus One, IponWeb BidSwitch, 161Media, MLN Advertising, RadiumOne, Tribal Fusion, NetSeer, AdPredictive, Exponential, Burst Media, Upfront Digital Media, Tapad, AOL-Time Warner Online Advertising, DoubleVerify, Proclivity, Evidon, Adconion, bRealtime, Zedo, eXelate, Twitter Ads, Specific Media, Yahoo Small Business, Switch Ads, Improve Digital, AcuityAds, Media Innovation Group, Drawbridge, Zodiak Active, AppNexus Segment Pixel, ADTECH, Triggit, Adobe Audience Manager Sync, Magnetic, Yahoo Ad Sync, AdRoll, Eye View Digital, Yieldlab, RTK, Appier, Beeswax, BlueKai DMP, RUN Ads, MyBuys MyAds, GumGum, eyeReturn, Adhigh, GetIntent, MicroAd, AOL Direct, AppNexus Reseller, Ads.txt, DistrictM Direct, Google Reseller, RubiconProject Reseller, AppNexus Direct, AdMatrix, FreeWheel Reseller, Avocet, StackAdapt, Admedo, Infolinks, Walmart, Amazon Ad System, Amazon Associates, AdvertServe, Amazon Reseller, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, LKQD Reseller, 33 Across Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, Sovrn Reseller, Taboola Reseller, RhythmOne Reseller, ORC International Reseller, IndexExchange Reseller, AOL Reseller, Adbrain, Falk Realtime, Adstir, StickyAds TV, Google Floodlight Counter, Google AdSense Integrator, RTK Direct, Switch Concepts Reseller, Quantcast Reseller, SSPHighway Reseller, Native Ads Reseller, Experian Reseller, FLoC, RevContent, Media.net Reseller, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Google Inteactive Media Ads, Roku, IntentIQ, TripleLift, Sonobi, Bidtellect.
They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Fridae inventory partners include: nativeads.com, sovrn.com, appnexus.com, emxdgt.com, ssphwy.com, rhythmone.com, quantcast.com, contextweb.com, taboola.com, pubmatic.com, switchconcepts.com, google.com, rubiconproject.com, freewheel.tv, districtm.io, aolcloud.net, adtech.com, rtk.io, lkqd.com, lkqd.net, advertising.com, openx.com, spotx.tv, spotxchange.com, indexexchange.com, criteo.com, amazon.com, 33across.com, sharethrough.com, experian.com, theagency.com.
Fridae works with Advertising technology companies such as Turn, Mediaplex, AppNexus, Atlas, DoubleClick.Net, Commission Junction, Google Publisher Tag, Openads/OpenX, Google Adsense, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, The Trade Desk, Pubmatic, Rubicon Project, SiteScout, Rocket Fuel, Connexity, SpotXchange, Index Exchange, Dstillery, Videology, Simpli.fi, BlueKai, Adap.TV, MyBuys, Criteo, AdGear, Digilant, Neustar AdAdvisor, Yield Manager, Aggregate Knowledge, Accuen, DemDex, Experian, AudienceScience, Eq Ads, Advertising.com, Datonics, PulsePoint, Zenovia, X Plus One, IponWeb BidSwitch, 161Media, MLN Advertising, RadiumOne, Tribal Fusion, NetSeer, AdPredictive, Exponential, Burst Media, Upfront Digital Media, Tapad, AOL-Time Warner Online Advertising, DoubleVerify, Proclivity, Evidon, Adconion, bRealtime, Zedo, eXelate, Twitter Ads, Specific Media, Yahoo Small Business, Switch Ads, Improve Digital, AcuityAds, Media Innovation Group, Drawbridge, Zodiak Active, AppNexus Segment Pixel, ADTECH, Triggit, Adobe Audience Manager Sync, Magnetic, Yahoo Ad Sync, AdRoll, Eye View Digital, Yieldlab, RTK, Appier, Beeswax, BlueKai DMP, RUN Ads, MyBuys MyAds, GumGum, eyeReturn, Adhigh, GetIntent, MicroAd, AOL Direct, AppNexus Reseller, Ads.txt, DistrictM Direct, Google Reseller, RubiconProject Reseller, AppNexus Direct, AdMatrix, FreeWheel Reseller, Avocet, StackAdapt, Admedo, Infolinks, Walmart, Amazon Ad System, Amazon Associates, AdvertServe, Amazon Reseller, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, LKQD Reseller, 33 Across Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, Sovrn Reseller, Taboola Reseller, RhythmOne Reseller, ORC International Reseller, IndexExchange Reseller, AOL Reseller, Adbrain, Falk Realtime, Adstir, StickyAds TV, Google Floodlight Counter, Google AdSense Integrator, RTK Direct, Switch Concepts Reseller, Quantcast Reseller, SSPHighway Reseller, Native Ads Reseller, Experian Reseller, FLoC, RevContent, Media.net Reseller, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Google Inteactive Media Ads, Roku, IntentIQ, TripleLift, Sonobi, Bidtellect.
