Publisher: GeneralFuns.com

GeneralFuns.com is the pioneer and global leader of Vertical Media—a revolutionary new media model that combines our flagship properties with curated publisher sites and their passionate, engaged audiences. By pairing our 1400+ publishers worldwide with our own large and growing properties: GeneralFuns.com for women; GeneralFuns.com for men; and Tinker.com for real-time conversations on social media sites across the Web, our vertical media model enables premium brands to connect with millions of passionate audiences online. In the past year, 23 of the top 25 brand advertisers have partnered with GeneralFuns.com to engage highly targeted audiences with the right content at the right time. By combining industry leading reach with passionate audiences, GeneralFuns.com is #1 in global reach for women online, with 90 million unique monthly visitors in the US and more than 167 million uniques globally. GeneralFuns.com is ranked #6 in comScore’s top U.S. Web Properties, is a Top 10 AdWeek Display Ad Publisher, and is Fast Company’s most innovative media company for 2010. GeneralFuns.com, the flagship of GeneralFuns.com, and its associated publishers and partners attracts a sophisticated, stylish, influential audience with money to spend. Our original, in-the-know content covering Style, Living, Entertainment, Family, Wellness, Black Life, and Luxury helps us deliver the premium women’s lifestyle experience online. GeneralFuns.com and its sites and partners launched in October 2008, and already attract the largest men’s lifestyle audience online. Its fresh, uninhibited content captures the essence of what men want to know. From Sports and Entertainment to Autos and Technology, GeneralFuns.com attracts an upscale male audience—whether they identify with Mad Men or the NFL. Tinker.com, an exciting new application from GeneralFuns.com, enables search, browsing, and discovery of real-time conversations on social media sites, including Twitter and Facebook. Tinker is the first application that allows publishers to create live topics, news, and events as well as moderate and curate the feeds, giving brand advertisers a trusted way to engage with users of the real-time Web. The company is headquartered in Brisbane, California with offices in New York, Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Hamburg, Berlin, Tokyo and Paris.