Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Gimbal enables brands and media agencies to maximize campaign efficiency and humanize messaging for consumers.

Gimbal formed when two independent companies – The Mobile Majority and Gimbal – merged at the end of 2016. The former, an integrated mobile advertising platform based in Los Angeles, and the latter, a location technology platform born out of Qualcomm, joined forces to bring the best of adtech and martech together under a single offering. Since 2016, Gimbal has acquired 5 other companies and has been named to the Inc. 500 and Deloitte Fast 500 multiple years in a row.

Gimbal uses its proprietary location technology to collect real-world visitation data for audience segmentation, targeting, in-store measurement, and analytics. Gimbal works with agencies and brands to run identity-based, cross-device media campaigns via their Ad Platform. Gimbal also works with publishers and Fortune 500 businesses to power their mobile applications through leading geofence software and proximity hardware via their Location Platform.