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Interactive One
The Digital Solution for the New America
CPM
Last Edited by
Anusheel Bhushan
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About

Interactive One (www.interactiveone.com) is powered by the mission to create an online community and rich content and digital products that engage, entertain and inspire the lives of African Americans.

Interactive One is a wholly owned subsidiary of Radio One (www.radio-one.com), a publicly traded cross-platform media company that is the 5th largest terrestrial Radio company in the country and the controlling owner of TV One, the fastest growing network in cable television. Across all of its platforms, Radio One reaches over 80% of the African American audience in the U.S. every single month and generates over $400 million in advertising revenue annually. Radio One also is involved in original programming, research, events and franchises, and many other aspects of media targeted primarily at African Americans.

Interactive One, launched as a standalone entity in 2008, is responsible for creating all things digital at the company. Consumer offerings include the largest social networking site targeted at African Americans, Blackplanet, and over 60 other sites in categories such as news, local, music, entertainment and religion. Since its launch, Interactive One has quickly become the #1 online platform for a broad swath of the African American community, serving more than 7 million users monthly – or over 30% of the addressable market.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Desktop Display, Mobile Display, Mobile Video, Native, Social, Desktop Video, Desktop Display, Email
  • CPM
  • Ad Network, Retargeting, Web Publisher
  • Headline:
    The Digital Solution for the New America
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Entertainment, Financial Services, Non-Profit, Sports, Technology, Telecommunications
  • Key Differentiator
    WE TELL OUR STORIES IN COLOR Our point-of-view is unique, bold, innovative and real; it is as colorful as the audience we reach. We craft distinctive, daring, inventive, and authentic digital experiences every time we interact with our audience. Everything iOne creates, from content and ads to products, live events and games is made “in color.”
  • Owned / Operated Properties
    (content), elev8.com, giantlife.com, hellobeautiful.com, newsone.com, zonadesabor.com, s2smagazine.com., (social), blackplanet.com, migente.com., (local), majicatl.com, hotspotatl.com, mypraiseatl.com, 92q.com, magicbaltimore.com, wolbbaltimore.com, mybaltimorespirit.com, my927charlotte.com, praisecharlotte.com, thebuzzcincy.com, wiznation.com, mojocincy.com, zhiphopcleveland.com, praisecleveland.com, newstalkcleveland.com, mycolumbuspower.com, mycolumbusjack.com, mycolumbusmagic.com, thebeatdfw.com, oldschool945.com, hothiphopdetroit.com, kissdetroit.com, wchbnewsdetroit.com, praise1027detroit.com, myhoustonmajic.com, theboxhouston.com, news92fmhouston.com, radionowindy.com, tlcnaptown.com, priaseindy.com, thebeatofphilly.com, praisephilly.com, rnbphilly.com, foxync.com, thelightnc.com, kissrichmond.com, priaserichmond.com, urbanpetersburg.com, mypraiseatl, foxy955stl.com, hot1041stl.com., oldschool955.com, theurbandaily.com, ononetv.com, hot963.com, boom945.com, boomphilly.com, praisebaltimore.com, ionedigital.com, wzakcleveland.com, hiphopnc.com, ipowerrichmond.com
  • Targeting

    Contextual, Demographic, Intent, Behavioral, Time of Day, Interest Retargeting, Geographic, Device. Channel: HelloBeautiful Women's, Urban Daily Men's, News One Affluent, GIANT Urban Youth, BDO Health, Latino

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Adventive - https://wwwadventive.com | Sizmek - http://www.sizmek.com
Site Traffic
  • 22378196 Global Rank
  • 7603235
    United States
  • 197 Estimated Visits
Traffic Sources
  • Referrals
    50.25%
  • Social
    47.76%
  • Search
    1.99%
  • Mail
    0.00%
  • Direct
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 1,526,389
115,459
Links In Count 96
India Rank 380,609
2,604
India Page Views 9.5%
31.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Prototyping
  • Rapid Prototyping
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 5 K Downloads
  • 10 SDKs
  • 2.35 Avg. Rating
  • 39 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com2.blackplanet
  • App Support: https://blackplanet.com
  • Genre: social
  • Bundle ID: com2.blackplanet
  • App Size: 35.4 M
  • Release Date: March 2nd, 2021
  • Update Date: June 4th, 2021

Description:

Join to find and make new friends on BlackPlanet, the largest Black community online. It's absolutely FREE to join and use!
Meet new people, chat and discuss on the Black Planet. BP is the original niche social network. Socialize and meet new men and women for friendship, networking and dating.
With over 20 Million members, BlackPlanet is the world's largest niche social online community.

Key Features include:

* Meet New People
* Send friend invites
* Send notes to members
* Create lists of favorite users
* Browse local and popular listings
* Post status updates and upload photos
* Measure your popularity across the network

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    86.72%
  • Direct
    13.28%
Ads Seen Recently
2,195
Latest Advertisers
Advertiser Ranking
Interactive One
Device
Mobile
Dimensions
300x250
Dates Active
Feb 08, 2021 to May 30, 2021
Interactive One
Device
Mobile
Dimensions
300x250
Dates Active
May 06, 2021 to May 27, 2021
Interactive One
Device
Mobile
Dimensions
other
Dates Active
Feb 23, 2021 to May 11, 2021
Interactive One
Device
Desktop
Dimensions
728x90
Dates Active
Dec 10, 2020 to Dec 21, 2020
Interactive One
Device
Desktop
Dimensions
300x250
Dates Active
May 07, 2021 to May 30, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
teads.tv
direct
21501
15a9c44f6d26cbe1
tritondigital.com
direct
9243
19b4454d0b87b58b
contextweb.com
reseller
561118
89ff185a4c4e857c
rubiconproject.com
reseller
17070
0bfd66d529a55807
appnexus.com
reseller
7911
yieldmo.com
direct
2478184525809525505
yieldmo.com
direct
1008459652501190943
synacor.com
reseller
82286
e108f11b2cdf7d5b
indexexchange.com
reseller
192393
50b1c356f2c5c8fc
33across.com
reseller
0010b00002vt7seaab
bbea06d9c4d2853c
pubmatic.com
reseller
158984
5d62403b186f2ace
Interactive One advertising reaches 968k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Brazil, Israel, South Africa. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Native, Social, Video, Display, Email Advertising on Interactive One will allow you to reach consumers in industries or verticals such as Telecommunications, Entertainment, Non-Profit, Sports, Technology, eCommerce, Financial Services; you can target them with parameters such as: Contextual, Demographic, Intent, Behavioral, Time of Day, Interest Retargeting, Geographic, Device. Channel: HelloBeautiful Women's, Urban Daily Men's, News One Affluent, GIANT Urban Youth, BDO Health, Latino.

They are headquartered at New York, NY, United States, and have 17 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Interactive One inventory partners include: teads.tv, tritondigital.com, contextweb.com, rubiconproject.com, appnexus.com, yieldmo.com, synacor.com, indexexchange.com, 33across.com, pubmatic.com, sharethrough.com, openx.com, google.com, districtm.io, lijit.com, sovrn.com, sonobi.com, media.net, aax.media, admanmedia.com, axonix.com, smaato.com, loopme.com, smartadserver.com, aol.com, adtech.com, emxdgt.com, onetag.com, beachfront.com, rhythmone.com, mantisadnetwork.com, spotxchange.com, spotx.tv, lkqd.net, coxmt.com, aolcloud.net, advertising.com, udmserve.net, gumgum.com, rhombusads.com, springserve.com, revcontent.com, outbrain.com, video.unrulymedia.com, yahoo.com, infolinks.com, freewheel.tv, tremorhub.com, connatix.com, aralego.com, ucfunnel.com, e-planning.net, liveintent.com, telaria.com, improvedigital.com, cedato.com, ad-generation.jp, aps.amazon.com, inmobi.com, betweendigital.com, admixer.net, admatic.com.tr, aceex.io, adyoulike.com, vidcrunch.com, aniview.com, vindicosuite.com, vuukle.com, themediagrid.com, lockerdome.com, kargo.com, undertone.com, conversantmedia.com, triplelift.com, lkqd.com, criteo.com, bidtellect.com, air.tv, omnijay.com, supply.colossusssp.com, brightcom.com, advangelists.com, ssp.ynxs.io, somoaudience.com, mobileadtrading.com, adform.com, lemmatechnologies.com, smartyads.com, gothamads.com, imonomy.com, x.fidelity-media.com, kubient.com.
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Last Updated 11/19/24
Interactive One advertising reaches 968k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Brazil, Israel, South Africa. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Native, Social, Video, Display, Email Advertising on Interactive One will allow you to reach consumers in industries or verticals such as Telecommunications, Entertainment, Non-Profit, Sports, Technology, eCommerce, Financial Services; you can target them with parameters such as: Contextual, Demographic, Intent, Behavioral, Time of Day, Interest Retargeting, Geographic, Device. Channel: HelloBeautiful Women's, Urban Daily Men's, News One Affluent, GIANT Urban Youth, BDO Health, Latino.

They are headquartered at New York, NY, United States, and have 17 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Interactive One inventory partners include: teads.tv, tritondigital.com, contextweb.com, rubiconproject.com, appnexus.com, yieldmo.com, synacor.com, indexexchange.com, 33across.com, pubmatic.com, sharethrough.com, openx.com, google.com, districtm.io, lijit.com, sovrn.com, sonobi.com, media.net, aax.media, admanmedia.com, axonix.com, smaato.com, loopme.com, smartadserver.com, aol.com, adtech.com, emxdgt.com, onetag.com, beachfront.com, rhythmone.com, mantisadnetwork.com, spotxchange.com, spotx.tv, lkqd.net, coxmt.com, aolcloud.net, advertising.com, udmserve.net, gumgum.com, rhombusads.com, springserve.com, revcontent.com, outbrain.com, video.unrulymedia.com, yahoo.com, infolinks.com, freewheel.tv, tremorhub.com, connatix.com, aralego.com, ucfunnel.com, e-planning.net, liveintent.com, telaria.com, improvedigital.com, cedato.com, ad-generation.jp, aps.amazon.com, inmobi.com, betweendigital.com, admixer.net, admatic.com.tr, aceex.io, adyoulike.com, vidcrunch.com, aniview.com, vindicosuite.com, vuukle.com, themediagrid.com, lockerdome.com, kargo.com, undertone.com, conversantmedia.com, triplelift.com, lkqd.com, criteo.com, bidtellect.com, air.tv, omnijay.com, supply.colossusssp.com, brightcom.com, advangelists.com, ssp.ynxs.io, somoaudience.com, mobileadtrading.com, adform.com, lemmatechnologies.com, smartyads.com, gothamads.com, imonomy.com, x.fidelity-media.com, kubient.com.