About

Founded in 2008, iPinYou is the largest programmatic buying DSP (Demand-Side Platform) provider in China and is one of the first companies bringing audience-targeted programmatic buying to brands in Asia. iPinYou accounts for 59.8 percent of China's programmatic buying market and features China's largest audience analysis database. The company’s patented OPTIMUS™ System is the first smart advertising optimization platform in China, combining the foundation of big data with big data processing capabilities along with the highest level of scientific research across China's programmatic buying industry. The system can integrate with all major domestic ad exchange platforms, supporting mobile, PC and video ads as well as cross-platform ads. iPinYou currently handles a daily average of more than 24 billion ads.

  • Company Name:
    iPinYou
  • CEO Name:
    Grace Huang
  • (View Trends)
  • Headquarters: (View Map)
    Beijing, China
  • Office Locations:
    Beijing, Shanghai, Hong Kong, Singapore, Seattle, and Silicon Valley
  • 1 - 10 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPA, CPC, CPL, CPM, Flat Rate, % of Media Spend
  • Demand Side Platform
  • Headline:
    Digital Marketing Solution in Big Data Era
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, eCommerce, Financial Services, Gaming, Technology
  • Key Differentiator
    iPinYou is the largest programmatic buying DSP provider in China and is one of the first companies bringing audience-targeted programmatic buying to brands in Asia. iPinYou has 59.8 percent of China's programmatic buying market and features China's largest audience analysis database while leveraging big data processing capabilities. iPinYou is able to integrate all major domestic ad exchange platforms that supports mobile, PC, video ads and cross-platform ads with a daily average of more than 24 billion ads. Since established in 2008, iPinYou has continued bringing innovation to digital advertising trading and audience targeting technology in China, including Programmatic Direct Buying (PDB), Private Market Place (PMP), mobile, Over The Top (OTT) programmatic buying, to help advertisers connect with Chinese audience. iPinYou has the world's prominent research team, introduced leading immense data research methods in the field of advertising technology, and developed Optimus™ system. This technique permits China's largest Internet user behavior data, patented on its audience analysis model, and ad optimization algorithm. Optimus™ system supports programmatic ad buying on PC banner, video and mobile as well as cross-screen of these three. Entirely, a majority of prominent brands in industries such as FMCG, automobile, IT, finance, e-commerce, and gaming are using iPinYou programmatic buying platform to uplift their brand awareness and to improve their operational efficiency. The platform has effectively served thousands of branding advertisers and tens of thousands of small and medium-sized enterprises. According to authoritative data, iPinYou represents 59.8% market share of brand programmatic buying in China. The future of advertising lies in Data + Technology.
  • Owned / Operated Properties
    ipinyou.com
Site Traffic
  • 652966 Global Rank
  • 70688
  • 94.3 K Estimated Visits
Traffic Sources
  • Search
    59.92%
  • Direct
    32.87%
  • Referrals
    7.21%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 326,744
4,342
United States Rank 120,906
22,082
United States Page Views 95.7%
26.5%
Top Countries
Top Search Keywords
  • San Francisco
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 9 SDKs
  • App Url: https://itunes.apple.com/app/ipinyou-1/id1206753534
  • App Support: http://www.ipinyou.com
  • Genre: Business
  • Bundle ID: com.ipinyou.Optimus
  • Version: 1.1
  • Release Date: February 24th, 2017
  • Update Date: March 2nd, 2017

Description:

移动优驰是一款在线查看广告投放效果的实时工具,便捷,灵巧的展现广告效果数据。

Core Data
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
Launch Services
MJExtension
A fast, convenient and nonintrusive conversion between JSON and model. Your model class don't need to extend another base class. You don't need to modify any model file
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
iPinYou advertising reaches 155k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Hong Kong, Netherlands. Pricing models they offer are CPA, CPC, CPL, CPM, flat_rate, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Email Advertising on iPinYou will allow you to reach consumers in industries or verticals such as Financial Services, Automotive, eCommerce, Technology, Gaming.

They are headquartered at Beijing, China, and have 7 advertising & marketing contacts listed on Kochava.

iPinYou works with Advertising technology companies such as DoubleClick.Net, Facebook Custom Audiences, iPinYou, Bizo, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Drawbridge.