Publisher: Madison, Wisconsin's source for events, news, movies, music, restaurants and more: Isthmus|The Daily Page

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GUIDELINES FOR ADVERTISING ON ISTHMUS.COM ONLINE READERS ARE PERFECT PROSPECTS FOR YOUR BUSINESS Why? Online readers are interesting, influential and active. The Isthmus.com Reader Profile 57,800 adults visit isthmus.com 76% log on to isthmus.com at work 80% have gone to college or graduate school 48% are 18 to 34; 66% are 25 to 49 58% earn more than $50,000/year CONSIDER MAKING A MAXIMUM IMPACT With the combined buy: Isthmus & Isthmus.com. Assures a better return on your advertising investment through a single multimedia program Expands the reach of your Isthmus print advertising to an influential online audience 79% log on to isthmus.com at work Enhances the exposure of your entire campaign with thousands of additional prospects Reach more readers, get more results Statistical Data: 2008 Readership Survey For a complete media kit, please CLICK HERE to email the Advertising Coordinator. Please provide your name, phone number and business name. ISTHMUS.COM ADVERTISING INFORMATION Contact Information To place an ad, call 608-251-5627 or e-mail ads@isthmus.com. Web Advertising Deadlines Web advertising space reservations should be made at least two days prior to the date that the ad is to go live on the site. Ad copy for ads that require Isthmus production services is due two days prior. Output-ready ads are due one day prior. Early deadlines apply for special sections and holidays. Sizes A variety of sizes are offered. Click Here for a printable PDF of our available sizes. Placement Leaderboard, rectangle and skyscraper ad zones are available on all pages of the site. 2x1 zones are available on most pages. 1x1 ads are grouped together on the Home, Daily and Forum pages. Ads are placed at the discretion of the Isthmus multi-media department, but requests are taken into consideration. Position can be guaranteed for a 20% surcharge. Exclusive positioning is negotiable. Please discuss any placement concerns with your Isthmus Sales Representative. Link Your online ad, featuring your key benefit, can link to a specific web page, or an electronic version of your Isthmus print ad. Rates For rate information, please CLICK HERE to email the Advertising Coordinator. Please provide your name, phone number and business name. Proofs An e-mailed proof will be sent to those advertisers who require production services. Advertisers will have the opportunity to make changes to the web ad. Prompt attention to the proof is required, so that the ad can be posted to the site as soon as possible. Proof your ad carefully. Once a proof has been accepted, advertisement will run as-is. Isthmus Production Services & Guidelines Isthmus offers design, copy writing and layout services to all Isthmus advertisers at no additional cost. Advertisers on 13x contracts and higher also receive artwork processing services at no additional charge. (See details below.) Isthmus accepts ads and ad materials on disk or via email: art@isthmus.com. General Guidelines Accepted Standard Creative Types: .GIF, .JPEG, and FLASH (must be exact size). File Size: 35k max. Rotation: Ads must have no more than 3 frames. Border: If ads are on a white background, they must include a one pixel black rule. Sound: The use of audio stream must be initiated by click only. Use of audio in the initial download must include an option for turning off audio. This option must be clearly labeled in the creative. No deceptive creative tactics. Ads must not resemble Isthmus' editorial content. PAYMENT FAQ'S Why do I have to pre-pay if I am a new client? New clients are required to pre-pay their first four ads to allow time for Isthmus to process their credit application. What are the Isthmus payment terms? Isthmus bills its clients weekly after the paper is published and the advertisement has run. Our terms are net 10 days. What happens if my payments are late? Any invoice still unpaid by the 25th of the month following service will be subject to a 1.5-% (18% per year) service charge. If an invoice is not paid and it ages to 60 days past due, the client is not allowed to advertise until at least a portion of that bill is paid. What happens if I don't complete my frequency contract in full? Isthmus advertisers earn a rate discount based on the frequency of their advertisements during a 12-month period. If an advertiser fails to reach the full frequency of advertisements on their contract, Isthmus will simply re-bill the client at the appropriate frequency rate for the advertisements that ran.