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The advantages of online advertising Increased investment in Internet advertising, creative online marketing, the growing importance of social networks and the power of bloggers and surfers who ignore unaddressed advertising. This is the reality of today's Internet, not only in our country but also worldwide. Success begins and ends where the user is satisfied. That generates long-term traffic increases credit portal, and he gets the added value in the form of the original, and he intended services. Portal Nuka TV JOJ new experience for the Internet user. It opens his publishing opportunities, makes it easier to work with digital content and thus it encourages more efficient use of new media. Each advertiser must now answer the question, as are both an investment in traditional advertising effectively. Internet is not a supplement or a new trend is a reality where most people spend their time. In this regard, increased investment in priority. terminology BANNER is an electronic form Advertising space, with dimensions measured in pixels, graphic image or other object used as a commercial spot. Banners can be in the form of still images or moving animations. The standard banner formats are supplied in the following formats: JPEG, GIF, SWF (Flash). Other formats will be placed on site by appointment. Sponsorship means any contribution made by the sponsor, which is intended for direct or indirect financing of sections (sub-page www.joj.sk) to promote the name, trademark, image or activities of the client. VIDEO AD - SPOT is a short audio or visual only processed advertising message placed on the website www.joj.sk on the air or in the archives. CPT (cost per thousand) reflects cost per 1000 impressions that is display advertising format. CR (click rate) in percentages clicks on a particular ad format compared to the total number of views. Following the click-through percentage. CTR (Click Through Rate) percentage is the number of click-throughs through specific ad format to a specific page. It follows the success of your campaign. Technical conditions Technical conditions for the placement of advertising formats on the portal www.joj.sk The operator of the Internet portal of TV JOJ down these technical conditions for the placement of advertising formats on portals TV JOJ: 1. Advertising formats must meet the specifications on the size in pixels, kilobytes (KB) and the types of formats in which they must be delivered according to the rates applicable for a particular month. a. Banner advertising Banners can be supplied in the following formats: JPEG, GIF, SWF (Flash). Other formats will be placed on site by appointment. Banner ads containing audio track must be visible on each frame option off or pause audio. Audio must be initiated by itself, that is, starts to user's interaction (click on the banner or desktop. Nadídení mouse over the banner). Banner ads containing video must be able to mute, and shall include in each image control buttons STOP, PLAY, PAUSE. Banner formats, which would prevent the user from undisturbed use of the site or formats of content (so.) Layer must contain a button to close or terminate ad in the upper right corner marked "X" or by "Close" the minimum font size 11pt . b. Video Advertising: video ad (video spot) can be supplied in the following formats: AVI, MPEG, MOV. Other formats will be placed on site by appointment. Length spot should optimally not exceed 20 seconds with respect to the acceptability of Internet visitors. The maximum size of a video spot is 100 megabytes The recommended size for delivery of video is 800x450 pixels which is 16: 9, respectively. 800x600 which is 4: 3 2. For non-standard formats and aggressive advertising, the Slovak production, and reserves the right to approve visual, technical parameters and adjust advertising campaigns, for example. capping - limiting viewing of the ad format. 3. Advertising formats is obliged to deliver to the address of Slovak production, as a CD or DVD, or contractually agreed e-mail address no later than the date of delivery of the order. 4. In determining the technical conditions, the operator portals TV JOJ based on the recommendations of IAB Europe (Interactive Advertising Bureau) and the Association of Internet Media.

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